The way we connect to the internet has changed dramatically over the years, and Symantec Norton One has been created to acknowledge this.
Rather than just a single PC being our portal to the web, we can now log on through multiple devices such as phones, laptops, tablets and even games consoles and TVs. Almost inevitably, as our online behaviour has changed, the threats from hackers and malicious software have also adapted in the face of change.
All of this has thrown up a bit of a conundrum for antivirus companies, as their traditional solution of one product installed on one PC is no longer enough.
While Kaspersky has attempted to solve this problem with Kaspersky ONE Internet Secuity, a package that includes various bits of software for a number of devices, Symantec has gone even further with Norton One.
The big selling point of Norton One is its most interesting innovation, and one that partially explains its high price tag. Symantec has realised that software protection is just a part of the fight against malware - and that helping us with our virus problems doesn't just end with products we've installed on our hard drives.
So what you get in this product is Norton 360 version 6.0, Norton Internet Security 2012, Norton Internet Security for Mac, Norton Mobile Security and 25GB of online storage.
Each of these tools is available on their own, too. So while this package offers a good range of products for the price (with some overlap - Norton 360 version 6.0 includes Norton Internet Security 2012, for example) it is not all that Symantec is offering with Norton One.
Symantec is keen to highlight that the price you pay for Norton One - £100 in the UK and $150 in the US, for a year, for protection for up to five interchangeable devices with the option to add more - is not a subscription, but more of a membership.
This is because customers who purchase Norton One not only get the products mentioned above, but also a personalised experience where customer's individual needs are acknowledged. Rather than just a customer with a number, you're treated as a person with a unique setup. A history of your virus problems is easily at hand for the experts (known as Norton One Advisors) to quickly bring up if you contact them, so they can help easily identify your situation.
Priority support is also given. With priority support included in the membership you should not have to wait any longer than two minutes at any time to speak to an advisor on the phone.
It's an intriguing proposition - Symantec seems to be moving away from the traditional antivirus business model to one more akin to a membership of a roadside assistance company such as the AA or RAC.