The best Black Friday deals 2015

All of the best Black Friday deals listed, as well as your handy guide to everything there is to know about the Black Friday deals weekend starting November 27

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Black Friday is set to be the biggest day of online spending in history and the Black Friday deals are now just 4 days away - yep, Black Friday is this coming Friday - 27th November.

Analysts are predicting that British shoppers alone will spend up to £1bn on tech, games, clothes and other goods in 24 hours. As much as £3.5bn is expected to be spent in the during that whole weekend, which ends with Cyber Monday on November 30.

Meanwhile in the US the numbers will be far higher because it's a much more established deals event. Black Friday marks the beginning of the Christmas shopping frenzy, and takes place on the first shopping day after Thanksgiving in the United States, a day when traditionally consumers are on holiday with money to spend.

To take advantage of this thirst for spending, retailers compete with each other fiercely to take a share of the spoils, resulting often in huge discounts on products like TVs, games consoles and laptops.

Techradar has spoken to many retailers in the US and UK and can confirm that there are many huge discounts on electronics on the way, particularly on laptops, iPhones and smartphones, PS4 and Xbox One as well as practically anything else you care to mention.

Black Friday 2015 takes place on November 27, while Cyber Monday is on November 30

Black Friday: Quick links

Just straight to the deals at the UK's biggest retailers. Click to open in new tab:

Where to get the best Black Friday deals

You're reading Techradar's Black Friday page where we'll be listing all of the best deals on November 27. Use the jump links in the box on the right to jump straight to the deals if you wish!

Throughout November we're bringing you the best pre-Black Friday and Cyber Monday deals from all the major and trustworthy UK retailers so you can make sure you always get the best prices.

Why the whole of November and not just on Black Friday, which is on November 27? Because we're expecting retailers to spread the deals out over a wider period this year as the battle for our cash gets ever more fierce!

You can also follow @TRDeals on Twitter to hear about all the best deals first!

best black friday deals

The best Black Friday deals so far...

It's not Black Friday quite yet but there are some great deals out there...

Sony PS4: Pay just £239.97 for a new PS4 standalone console at Game Stop - this is the cheapest price out there

Lightning cable: get 20% off this high quality replacement Lightning cable for your iPhone or iPad with our exclusive code TECHRAD1 at

iPhone 6S 64GB | 4G | £225 £100 upfront | Unlimited calls and texts | 6GB data | £31pm
Using the voucher code BLACKFRI6S you can wipe £120 off the upfront price of the superior 64GB version of the iPhone 6S and pay £100 up front instead of £225. Get this deal in Gold or Get this deal in Rose Gold. Don't forget to use the voucher code: BLACKFRI6S

Sony Xperia Z5 32GB | Free Bluetooth speaker | EE 4G | £99 FREE upfront | Unlimited calls and texts | 5GB data | £32.49pm
Save up to £99 on the upfront price of the Sony Xperia Z5 with the Black Friday voucher code BLAFRIZ5. That leaves you getting the phone completely free upfront instead of paying £99/£84.99. Not only that, but you'll also get a free Sony Bluetooth speaker worth £80 at the same time. Get this deal in Green or Get this deal in Black or Get this deal in Gold

iPad Pro: Apple iPad Pro 32GB Silver now £615 at

Samsung Galaxy S6 Edge: Save £25 with code BLACKNOV2 to get the Edge for £21 per month on Vodafone

Sony RX10: Get this premium quality Sony bridge camera for a knock down price (including £100 cashback) and get a free tripod worth £49.99 too, now £498 at Jessops

Google Chromecast: Buy the 2015 model of Chromecast and get £20 Google Play credit for free, now £30 at

PS4: The 500GB model with Fifa 16 & Call of Duty II now £268.99 at Shopto (EBAY)

PS4: The 500GB model bundled with Star Wars Battlefront now £278.99 at Amazon UK

PS4: Buy the Call of Duty: Black Ops III bundle and get Fifa 16 free, now £289 at

Xbox One: comes with Fifa 16, 1 month EA Access & 14 days Live Gold now £249.99 at EBAY-GB

4K TV: TVs are always responsible for some of the most popular Black Friday deals and that will be the same this year. You can currently get this 40-inch 4K TV from LG, now only £399 at

Magazines: Treat yourself or someone else to a gift that lasts all year. Save up to 74% on mags such as Total Film, T3, SFX, Digital Camera Magazine, Official PlayStation Magazine, Official Xbox Magazine, Total Guitar... and many more over at

T3 Magazine: Get your first two issues of T3 free when you grab a digital subscription to T3 on iPad!

amazon deals of the day

Amazon Black Friday deals of the day 24th November:

Amazon is running a selection of 24 hour 'deals of the day' every day until the big one on Friday. We'll update this section with all of Amazon's 'Black Friday deals of the day' each morning so you can keep track of any you want to jump straight onto!

Lightning cable: get 20% off this high quality replacement Lightning cable for your iPhone or iPad with our exclusive code TECHRAD1 at

Lightning deals: There's also loads of lightning deals that will go live on Amazon throughout the day so keep your eye on anything you want to pick up!

TV & video deals

tv deals

TVs are almost always the most popular Black Friday and Christmas items and this year looks set to be no different. As we get closer to the big day we'll update this section each morning with all of the latest TV deals so that you can get the best one for you. We'll pick according to headline prices and big discounts so there should be a good range of 'cheap as chips' TVs as well as 'great TVs at a great price'.

Save up to £150 on selected TVs at

Panasonic Viera TX-40CX400B: LED 4K Ultra-HD 3D Smart TV, 40-inch with Freeview HD and Built-In Wi-Fi now £379 at John Lewis

4K TV: If you're after a cheapo 4K TV, you can get the 40-inch Bush 4K TV with Freeview HD for £349.99 at Argos

4K TV: A slightly bigger model - 50-inches - from the same brand is just £50 more at £399.99 at Argos

Philips 4K: You can get a 4K TV from trusted brand Philips for just £379 at Argos

Portable DVD player for the kids: Keep them entertained for just £59.99 in Black or Pink

Portable DVD player: Or get an even cheaper one from Alba for £49.99 at Argos

Panasonic TV: Get a 32-inch TV - ideal as a bedroom screen - from Panasonic for just £179 at Argos

Soundbar: This 100W Bush subwoofer "with built in subwoofer" is just £38.99 at Argos

Blu-ray player: Get this LG Blu-ray and DVD player for £49 at Argos

DVD player: Want to just play DVDs? Get this Sony DVD player for just £24.99 at Argos

Samsung UE60JU6000: Smart Ultra HD 4k 60" LED TV, down to just £899 at Currys

Gaming deals


xbox one

PS4 and Xbox One are already the must-have items this Christmas and they're both selling well. Look out for some particularly attractive bundle deals which include consoles and games in one package, as well as some headline-grabbing low prices on standalone consoles.

PS4: Pay just £239.97 for a new PS4 standalone console at Game Stop - this is the cheapest price out there

PC Games: Get an extra 10% off your first order on PC games on the new Golden Joystick Store

Xbox Live: £35 Xbox Live credit for £30 at Amazon UK

Nintendo 3DS XL: Red/Black 3DS with Pokemon Y for £99.99 at Game

PS4: The 500GB model with Fifa 16 & Call of Duty II now £268.99 at Shopto (EBAY)

PS4: The 500GB model bundled with Star Wars Battlefront now £279.99 at Amazon UK

PS4: Buy the Call of Duty: Black Ops III bundle and get Fifa 16 free, now £289 at

Xbox One: The Fifa 16 bundle with Halo 5 & Now TV 2 month movie pass for £319.99 at Game

Xbox One: comes with Fifa 16, 1 month EA Acess & 14 days Live Gold now £249.99 at EBAY-GB

PC Games

Fallout 4: Save 15% on the year's hottest game – get it for £34 in the UK or $50.99 in the US

Football Manager 2016: Save 20% on the world's premier football management sim and get it for £27.99 in the UK or $39.99 in the US

Warhammer: End Times – Vermintide: Save 20% on this fantasy game and pay £18.39 in the UK or $23.99 in the US

Pillars of Eternity – Hero Edition: Save 20% on one of the year's most popular games and pay £27.99 in the UK or $35.99 in the US

Cities: Skylines: Forget Sim City, get the PC gaming world's hottest city simulation game for 20% off - £18.39 in the UK or $23.99 in the US

Alien: Isolation: Save 20% on the year's best horror game, buy it for £32 in the UK or $47.99 in the US

Mad Max: Re-live the Mad Max universe and save 20% at the same time - £27.99 in the UK or $47.99 in the US

Europa Universalis IV: Save 20% and get this game for £27.99 in the UK or $31.99 in the US

Headphone & audio deals


Headphones have become a massive category in their own right in the last couple of years so here we're listing all of the best headphone deals as well as great prices on audio products like soundbars and bluetooth speakers.

DAB radio: Get this Bush DAB radio for just £29.99 - that's half price

Panasonic SC-HTE80EB-K: Wireless Speakerboard with Bluetooth Wireless Technology now £99.99 at Amazon UK

Sennheiser Momentum: If you don't mind the colour pink these headphones are an absolute bargain now £59.99 at Amazon UK

iPad & tablet deals

ipad tablet deals

The bottom has fallen out of the tablet market a little bit - there's a reason why Apple is now making the massive iPad Pro - it's already sold an iPad to most people who want one. Expect some aggressive iPad and tablet deals as we get closer to the big day.

Save up to £80 on selected tablets at

Android tablet: Grab the Lenovo Tab 2 A8 8-inch Android tablet for £79.99

Google: Get Google's awesome 8.9-inch Nexus 9 Android tablet for £189.99

Kindle Paperwhite: Get the 2015 Kindle Paperwhite ereader for £79.99 at

iPad Pro: Apple iPad Pro 32GB Silver now £615 at

Smartphone deals

smartphone deals

Check out the great phone deals in the 'best' section at the top of the page for our top recommendations on phone deals this Black Friday! We'll also be listing loads of other prices down here as the week goes on.

Save money on the iPhone 6S, Samsung Galaxy S6, Samsung Galaxy S6 Edge and Sony Xperia Z5 using voucher codes on this page

Samsung Galaxy S6: Grab the SIM-Free phone for just £343.99 at Amazon UK

Huawei P8 Lite: 5-inch smartphone for just now £89.99 at Carphone Warehouse

Smartphone: You can now get the Vodafone Smart First 6 smartphone for just £22.49

Cheap Samsung phone: Get a cheapo mobile phone from Vodafone and Samsung for just £7.49

Camera & accessories deals


Tripods and Monopods: Save 10% on all tripods and monopods at WEX with our code TECHRADAR1

Camera bags: Save 10% on all camera bags at WEX with our code TECHRADAR2

Cheapo compact camera: Want a compact camera for the kids but want it cheap? Can't say fairer than £39.99 for this Polaroid model

Camera: Nikon Coolpix L340 20MP camera with 28x zoom for just £89.99

Compact camera: If you wanted to spend a little more for a better brand, how about a Canon compact camera for just £69.99 (including memory card and carry case)

GoPro: Get the best ever GoPro Hero 4 Black Edition for £328.99

GoPro: Get a spare battery for your Hero 4 for just £15.99

Nikon compact: Get the well renowned Nikon Coolpix S7000 compact camera, now £128.99

Laptop & Macbook deals

laptop deals

Laptop: Toshiba's C50D-B-120 Satellite E1 15-inch laptop down to £179.99

Macbook Pro: Get the Apple Macbook Pro Core i5 with 4GB RAM and 500GB HDD for £899

Microsoft Surface Pro 3: This Surface Pro 3 comes with a 2 year guarantee and has been reduced by £110, now £929 at John Lewis

Lenovo Yoga 2: This adaptable tablet is now just £129.99 at

Wearables deals


Activity Tracker: Jawbone UP2 down to £49 at PC World

Withings Activité Pop: Smart Watch and Activity Tracker for only £89.74 at Amazon UK

Pebble Smartwatch: Cheap smartwatch, Grab the pebble for just £49 at Currys

Computing deals

Monitor: Get a Samsung curved 27-inch LED monitor for £188.99

Seagate Expansion 5TB: 3.5 inch External Hard Drive for PC & Xbox One now £89.99 at Amazon UK

USB Flash Drive: SanDisk Ultra 64 GB now £14.99 at Amazon UK

Gadgets & other deals

Sat nav: Get the Garmin Nuvi 57LM sat nav for £89.99

TomTom: Or if you'd prefer a TomTom, you can get the TomTom Go 40 for £99.99

TomTom: Or for an even cheaper TomTom, the Start 25 is going for £89.99

TomTom: Or for an EVEN CHEAPER TomTom, how about the Start 20 for £69.99

Big savings on the best tech magazines

Magazines make great Christmas presents! Check out these Black Friday deals on tech and gadget magazines...

T3: If you're gadget nut then a subscription to T3 magazine is the obvious early Christmas present to yourself. Stay fully up to date with the latest gear throughout the year and read awesomely entertaining features such as Man Vs Tech every month. Best deal: 13 issues of the print and digital editions for £39 (62% saving)

MacFormat: Whether you're a MacBook maven or an Apple Watch afficionado, subscribe to MacFormat and get more tutorials, guides, and tips on how to get the most from your Apple devices. Selected deal: 13 issues of the digital edition for £24 (54% saving)

Windows Help & Advice: Not an Apple fan? Discover how to get the most from from your PC and uncover new things to do with Windows 10 every month by subscribing to Windows Help & Advice. Selected deal: print and digital bundle £52 (saving 55%)

Linux Format: Expand your open source knowledge, get more from your code and discover the latest Raspberry Pi developments with a Linux Format subscription. Selected deal: 13 issues of the print edition for £51 (40% saving)

black friday deals

What is Black Friday?

If you still don't know what we're talking about, Black Friday is a huge American shopping event offering huge savings on electricals and more, and in 2014 it exploded across the rest of the world in unprecedented fashion. In short, the UK went deals mad for 24 hours.

Forget Prime Day. On Black Friday last year, websites crashed, sales records were smashed and shoppers ravenously scooped up deals on tech, games and clothing in what was in many countries the biggest weekend of online shopping in history.

Adobe crunched the numbers and reported that on Black Friday in the US last year consumers spent a record-breaking $2.4 billion - up an extraordinary 24% on the previous year.

In the UK, where shoppers spent £810m ($1.2 billion) last year, John Lewis celebrated its biggest sales week of all time, shifting one Nutribullet food processor every 30 seconds.

Walmart-owned ASDA stores moved 8,000 TVs before breakfast and made 130 sales every secondthroughout the day, while GAME's website was selling PS4 and Xbox One consoles to British gamers at a rate of 3,600 per hour.

It was an international spending frenzy the like of which the internet had never seen before.

So what's in store for Black Friday 2015? Well despite MPs having urged UK retailers to boycott Black Friday this year, the likelihood is that Black Friday will be even bigger and even better than it was last. So where should you go to get the best deals on the day?

Retailers and analysts are already predicting that Black Friday 2015 will see the UK's first ever £1 billion shopping day - over £200m more than we spent last year.

What deals are coming and where from?

As Europe's biggest tech site, Techradar has been contacted by most of the UK retailers who're participating in the Black Friday deals frenzy. While we're unable to tell you any specifics on the most exciting deals (we promise, there are some seriously good deals on the way on laptops, phones, consoles, TVs) we can give you some advice on what to look out for.

Smartphone deals for Black Friday

We've already had one iPhone 6S deal which has become a bit of a sensation over on HUKD, selling in the thousands. But we can assure you that the amazing deals on iPhones and Android phones have only just begun.

We're hearing about some truly amazing smartphone deals on the way - with low or non-existent upfront costs and amazingly cheap contracts. There are also some very attractive SIM only deals on the way as well as some standalone smartphone deals which will land you a great smartphone without having to sign up to a contract. We're talking seriously low prices here, folks - no exaggeration.

"Over the past two years, Black Friday deals and promotions have really resonated with our customers - resulting in some of our biggest weekends of online traffic and trading ever," said Jeremy Fennell, Managing Director at Carphone Warehouse on the 18th November.

"We know that value is the number one priority for our customers and the Black Friday period is a key for us in delivering that. We have spent the last few months lining up some great customer offers that we're planning to run for longer to make this year better than ever before. We'll have some brilliant deals and big savings on top handsets, the first of which we look forward to revealing next week.", meanwhile, is "urging the public to avoid the Black Friday carnage this year and shop online", with the launch of a new video-led campaign that pokes fun at extreme efforts made bargain hunters to snap up the best deals.

Online is better than offline

"At we're not only encouraging mobile bargain hunters to shop online and avoid the Black Friday pandemonium, with new bargains being announced between now and over the Black Friday period," said Abby Francis from

"Last year our website saw a 79% increase in traffic with a 201% transaction growth compared to Black Friday 2013. We're expecting even bigger numbers this year but want to spread the deals over a longer period of time as we recognise that many mobile phone buyers are on contracts and can't get the best deals when they're offered on just one day. This year, we will be focusing on high-tier handsets with reduced upfront costs of up to 60%. This means we will be able to offer big data tariffs at big discounts."

Console deals for Black Friday

Predictably, there are lots of excellent Black Friday deals incoming on PS4 and Xbox One - with dustings of Nintendo Wii, Nintendo DS and 3DS, PS Vita and more thrown in for good measure.

Expect cheapest-ever deals on these products as well as really tempting bundles and heavily discounted games.


Electronics retailer Maplin, meanwhile, is expecting a 150% YOY sales uplift as parents hunt for bargains to put under the tree.

This year, the retailer has promised a full week of offers with discounts of more than 70% off. To ensure demand is met in core categories such as gadgets and toys,it will be increasing stock levels by over 200%. Key children's toys and adult gadgets will see huge savings online and in store.

Maplin has predicted that parents will be taking their families back to the future this year as the retro trend will be more popular than ever; over 12,000 extra units have been ordered to ensure demand is met!

"Black Friday is now a key UK shopping date and is changing the way our customers plan their Christmas shopping," said Oliver Meakin, chief executive officer.

"Following the success of our Black Friday promotion last year and based on customer feedback, we increased our range of offers and the number of products and are expecting a significant increase in online traffic. "We have some incredible deals lined up as customers are using Black Friday to secure strong bargains ahead of the Christmas rush and we expect sales to be up 150% on last year by the end of Black Friday."

Microsoft Xbox One

Not surprisingly, Microsoft thinks the Xbox One will be the hottest product for Black Friday 2015.

"Black Friday has become the leading sales day of the year for gaming and we've seen unprecedented interest in Xbox One. Now truly is the best time to buy an Xbox One - we have the best line-up of games in Xbox history, including FIFA 16, Star Wars Battlefront, Call of Duty Black Ops 3, Rise of the Tomb Raider and Halo 5: Guardians; the best entertainment; and we have Xbox Ones available at the best ever prices," said Harvey Eagle, UK Marketing Director for Xbox.

Black Friday deals

Why retailers hate Black Friday deals

This year, analysts are expecting UK shoppers to spend more than £1bn on Black Friday - a truly stunning number.

So how are retailers dealing with this new and disruptive shopping spike, how can you ensure you get the best deals and where will the best bargains be found?

It's safe to say that retailers hate Black Friday. Many of the big ones really hate it. It demands they discount products and thus trim their already small margins at a time when customers would be spending money for Christmas anyway, as well as forcing a drastic rethink of stock levels, staffing in warehouses and in IT departments and all sorts of other logistics at a time when they'd rather be preparing for Christmas.

Last year, many stores panic-slashed product prices on Black Friday with site-wide percentage reductions at the last minute in an effort to get in on the unexpected action, and many ended up making no money as a result. One retailer told techradar that it actually made a loss on Black Friday sales in 2014.

That's the problem with many consumer electronics categories - margins for stores are already quite small.

In short, Black Friday is a brilliant thing for us as consumers, but a total nightmare for online and highstreet stores. But as Adam Simon at IT stock analyst firm CONTEXT told techradar last week, "the genie is out of the bottle now and there's no putting it back in".

black friday laptop deals

Better deals than last year

Of course, for some retailers with certain products it's a different story. and the good news is that while stores dislike discounts, Black Friday is a hot war and you've got to be in it to win it. So you can rule out a retail boycott.

Indeed, numbers from CONTEXT show that UK retailers imported more laptops in October than in any other month in history.

"What we saw in week 41 [beginning of October] was that laptop sales via distribution into retail was up 65% on the previous two years, " said Adam Simon, CEO of CONTEXT in an interview with techradar. "So we thought, 'wow, we'd better watch this space'. Week 42 has gone in the same direction and is extremely high. 70,000 notebooks were distributed to retailers."

That's economies of scale at work - the more products retailers buy in, the lower the prices they pay, and the better the deals for us punters. So if you're after a new laptop, you'd be wise to wait until Black Friday because the deals are likely to be better even than Black Friday 2014. You'll still need to be quick off the mark to get the best bargains though - allow us to be your guide on that score!

You can also expect superb deals on 4K TVs, PS4 and Xbox One console bundles, Chromecasts, iPads and smartphones as well.

The other trick that retailers are pulling this year is to spread the deals out over a wider period.

"We'll be running deals and promotions throughout November to make things easier for ourselves," one major UK retailer, which asked to remain anonymous, told TechRadar. "Consumers now expect discounts throughout this period so to make the best of it we have to plan ahead and make sure we order the right products in the right numbers to guarantee leading prices and adequate stock levels."

That's music to many a Christmas-shopping ear. So you can expect not only best-ever deals on Black Friday itself, but throughout the month leading up to the big day as well.

TechRadar isrunning a pre-Black Friday deals on which we're listing what we think are the best new bargains, so do check in with us next week to have a look.

black friday deals

The secret nature of Black Friday deals

One interesting undercurrent of this new and exciting deals period is how secretive each retailer is being with its planned promotions. We've been in touch with all the major online stores and they're all happy to speak to us... off the record.

Most seem very concerned that their rivals will uncover their plans ahead of time and price-match their carefully orchestrated marketing campaigns. It's almost like a Tom Clancy novel, except it's Mr. John Lewis vs Dr. Amazon instead of Khrushchev vs Kennedy.

I guess that would make this article The Hunt For Black November. Or, The Sum of all Deals. Or, Clear and Present Changer. I'll stop now.

Is Black Friday big in Europe

In 2014 there was a small uplift in Black Friday sales in Germany but it was nowhere near as big as it was in the UK. And judging from the latest product-import figures, it certainly looks like it'll once again be far bigger in the UK compared with elsewhere in Europe.

Analysts are predicting that the UK will account for two thirds of all the money spent on Black Friday 2015 which goes to show how insignificant it is throughout the continent. While UK shoppers are expected to spend £1bn, Germany will account for just £281m, with £45m in Italy, £38m in Spain, £26m in Holland and £19m in Belgium. France doesn't even make the list.

Of course, things are still far, far bigger in the US where shoppers are expected to splash out as much as £1.72 billion on Black Friday this year, a truly enormous number which is 16% more than last year's figures. Canada, meanwhile, will likely account for £57m in 'pre-Christmas' sales which includes Black Friday but also the rest of the shopping season.

It's a whole weekend of spending

Of course, with Black Friday and Cyber Monday sandwiching an entire weekend between them, shoppers are expecting to continue flashing the cash for the enture four day period with perhaps as much as £2.2bn being spent on tech, clothes, shoes, white goods and everything else during the Cyber Weekend. That's 15.9% more than last year.

Greasing the poles

The Digital Strategy Consultancy says that one way UK retailers will make it easier for us to spend our money this year is by creating more dedicated Black Friday pages. Up to 84% of all retailers are planning special deals pages this year so it'll be easier for you to find your way around.

Problems with delivery?

One thing to certainly look out for this year is increased delivery times. If you want to make sure you get your purchases straight away, you might have to pony up for speedy delivery. Standard or free delivery purchases will likely take a week or two to arrive. That's because retailers recognise that most of the things you buy will be for Christmas and thus won't require super speedy delivery. If you do require it - you'll need to make sure you specify your needs when you order.

"Black Friday is now a firm fixture on the UK retail calendar and retailers that were 'knocked sideways' by Black Friday in 2014 are making sure they are fully prepared this time round," says Giulio Montemagno, SVP & GM International, RetailMeNot.

"With shoppers now expecting retailers to offer Black Friday promotions, we're finding that some retailers are delaying promotions in early November so as to capitalise upon the anticipated spike in sales on Black Friday and the start of the Christmas shopping period. Furthermore, after coming under fire in 2014, retailers are investing in making sure that the shopping experience doesn't falter this year."

What happened on Black Friday last year?

The numbers on Black Friday in 2014 were so big that websites fell over like Victorian ladies on a hot day, with HP, Best Buy, Currys, Tesco, Argos, Boots and Game's websites all requiring smelling salts.

The Currys website in the UK crashed despite the company having implemented a system where users had to queue to use it, a queue that was still over an hour long by lunchtime.

The chaos isn't over, either. Black Friday 2015 is now just six months away and it promises to dwarf last year's stats in almost every way. Online retailers are already planning for it.

You're much safer online...

Of course, Black Friday is not by any means a phenomenon that's confined to the virtual realm.

It was conceived originally as a unit mover for high street retailers, a way for stores to shift a lot of stock at a time when most people in the US have time off work for Thanksgiving.

And while Black Friday chaos online led to websites crashing, bedlam on the highstreet tends to be a lot more troublesome.

Last year, fighting broke out in many stores in the UK, with Police being called to supermarkets including a number of Tesco stores which were heavily criticised afterwards by police. In Scotland, one supermarket had to be closed due to the excessive number of people trying to push their way inside.

While in the US, it's not unheard of for bargain hunters to pepper spray each other in an attempt to get the best deals...

Clearly - it's much safer to stay at home and pick up your deals on the internet, and that's what the majority of people did on Black Friday 2014.

To give you an idea of just how busy the sites were, John Lewis and Currys - two of the UK's biggest retail websites - both saw their web traffic triple compared to Black Friday 2013. Meanwhile, TechRadar's own Black Friday pages attracted more than 1.6 million page views.

So it's no exaggeration to say that the pre-Christmas retail landscape was changed forever on November 28 last year. Retailers knew Black Friday 2014 was going to be big, but it actually ended up being far bigger than they ever imagined.

So what lessons have they learnt, and what can we as consumers expect from Black Friday 2015?

Lessons from the past

Some stores were like ducks on Black Friday - they may've appeared calm, but under the water their little legs were going like crazy

Some retailers were like ducks on Black Friday last year: they may have appeared calm, but under the water their little legs were going like crazy.

Some stores totally panicked, as Patrick O'Brien of retail analysts Verdict Retail told TechRadar:

"Some retailers like Amazon planned promotions well in advance, but others were sucked in when they saw the scale of Black Friday and realised that without promotions, they would lose out on footfall or website hits in a key spending weekend."

The upshot? Those retailers cut prices even though they hadn't originally planned to.

"Those retailers ended up losing margin as they typically went for a percentage cut across numerous or even all lines, rather than having planned promotions that they could have organised with the help of their suppliers," O'Brien says.

Black Friday Chaos
There was chaos in many stores on Black Friday 2014

More bandwidth to retail sites

One of the key ways UK retailers are planning to sell more items this year is to ensure their sites don't crash like last year. 68% of them are planning to "hire or rent more storage capacity near urban hubs" so that the immense traffic doesn't take them down.

Winners and losers of Black Friday 2014

2014's most popular
ipad mini
hd tv
macbook pro
dualshock 4

Not everybody was hurt, though. Some firms used Black Friday as cover. "The weather meant that clothing retailers had a lot of stock left to shift, so they used the cover of Black Friday to mark down stock."

And others had deals in place with their suppliers to deliver apparent bargains, with stock bought in especially for Black Friday.

You can see the Black Friday winners and losers in ComScore's UK figures for November 2014. The big winners were mainly large electrical, digital and entertainment retailers, with Amazon, Argos and Tesco at numbers 1, 2 and 3 respectively.

In America, meanwhile, we're seeing an interesting shift: the Black Friday money is moving to Thanksgiving instead.

According to IBM, Black Friday sales were 63.5% higher than Thanksgiving Day sales - but last year they were 70%. For US consumers, Black Friday is increasingly becoming a shopping weekend that starts on Thanksgiving and ends on Cyber Monday

Indeed, Cyber Monday is bigger than them all for US customers - last year's Cyber Monday was the US's biggest online shopping day ever.

Where does all the money come from?

One of the most interesting questions about Black Friday is whether it created new demand or just brought forward people's Christmas shopping by a few weeks.

The answer appears to be the latter - Verdict Retail found "no evidence that it stimulated demand" - and some retailers' panicky discounting was tantamount to shooting themselves in the foot.

Essentially, the Black Friday frenzy moved a lot of stock, but that stock was less profitable than usual. founder and chief executive John Roberts used the firm's annual report to note that Black Friday "did not produce incremental sales, but condensed sales into a shorter time period", while GAME issued a profits warning because its heavy discounting on games and consoles had a negative effect on its bottom line.

In the US, IBM reported that while overall sales were up, the average order value was down across both Black Friday and Thanksgiving.

That might explain why John Lewis boss Andy Street has poured cold water on the idea of Black Friday, telling the BBC that "We've got to ask if it's right to concentrate trade so much in that one period… I don't think we can put the genie back in the bottle but do we need to stoke that fire any more? I personally hope not."

Street predicts that Black Friday 2015 will still see lots of deals around electronics and computing, but says he hopes that fashion brands and other kinds of retail would be "more confident holding their price."

As Patrick O'Brien points out, though, John Lewis's "never knowingly undersold" guarantee means that if rivals go crazy on Black Friday 2015, "it cannot opt out!"

Rubbish for retailers, excellent for everyone else

If you take a step back, Black Friday should really be called Foolish Friday. Slashing profit margins during the busiest shopping period of the year for no good reason doesn't make much sense, not least because it gives retailers less room to manoeuvre if sales closer to Christmas need some extra oomph.

But as John Lewis's Andy Street said, the genie's out of the bottle - so if retailers don't take part, they'll see their rivals get all the business.

GAME issued a profit warning because its heavily discounted games and consoles had negative effects on its bottom line

And that's why Black Friday 2015 is likely to be another step up in terms hype and excitement.

Expect even more commercials leading up to Black Friday, bigger headline promotions and even more chaos.

"Black Friday is here to stay," Patrick O'Brien says, "but it will be a lot different in 2015. Retailers are planning for it."

You can be sure that retailers are already talking to their suppliers about the kinds of promotions they can support, and that the deals we see this year will be what Verdict describes as "geared toward gaining footfall and upsetting to full price goods rather than across the board percentage discounts."

black friday deals

What deals can we expect for Black Friday 2015?

It's impossible to know for sure which products will receive the biggest discounts this year, but we can certainly make some predictions based on what we saw in 2014.

One of the hottest products on Black Friday last year was the iPad mini and that will likely be the case again in 2015. In fact we'll likely see some highly attractive deals on many Apple products, partly because they're so popular but also because there is room for manoeuvre in their prices.

Last year in the US we saw the Macbook Pro and 21.5-inch iMacs selling for $900 a pop, with Macbook Airs available for $780. In the UK the iPad mini was going for under £150 practically everywhere.

Expect bargainous Black Friday deals on iPads, consoles, 4K TVs, laptops, headphones, video games and cameras

It's worth retailers offering us these headline products with big discounts because they expect that we'll buy more than one item once we're on their site.

It's a safe bet also that Black Friday 2015 will see the cheapest-ever PS4 and Xbox One deals as well as some irresistible bundles. If you fancy buying your kids a console this Christmas, wait until November 27.

We saw many amazing deals on TVs last year so if you're interested in buying a 4K TV in time for Christmas, again you'd be wise to wait for the Black Friday deals madness to begin.

Last year in the we also saw amazing soundbar deals, DualShock 4 game controllers for under half price, Google Chromecasts for under $23/£18, huge savings on iPhones, amazing deals on cameras of all shapes and sizes from all the biggest brands, headphones, fitness bands, speakers.

You get the picture. Expect more of the same...

Where to find the best Black Friday UK deals in 2015:

Here's our rundown of where you will find the best Black Friday deals throughout November this year and specifically on Friday 27th November itself.


black friday deals 2015

Last year, over a million people visited TechRadar's Black Friday deals page where we rounded up all of the best deals from all of the most trusted retailers in the UK. This year, you'll be pleased to hear, we're doing it all over again! Throughout November we'll bring you a constantly updated page with all of the hottest tech and games deals on the internet, from super cheap PS4 bargains to laptops, TVs, Chromecasts, iPads and anything else we can find. If it's an amazing Black Friday deal, we'll have it on!


carphone warehouse black friday logo

Carphone Warehouse

Many of the very best and most popular deals during Black Friday last year came courtesy of Carphone Warehouse. The contract reseller was responsible for discounts of up to £200 on new iPhones throughout the weekend and will likely get in on the action again this year as it seeks to capitalise on the increased spending during the period. It won't just be iPhones either. On 18th November 2015, Jeremy Fennell, Managing Director at Carphone Warehouse, said: "Over the past two years, Black Friday deals and promotions have really resonated with our customers - resulting in some of our biggest weekends of online traffic and trading ever. We know that value is the number one priority for our customers and the Black Friday period is a key for us in delivering that. We have spent the last few months lining up some great customer offers that we're planning to run for longer to make this year better than ever before. We'll have some brilliant deals and big savings on top handsets, the first of which we look forward to revealing next week."

Quick link: Carphone Warehouse Black Friday homepage


mobile phones direct black friday logo

Mobile Phones Direct:

Of course, Carphone Warehouse might be the most familiar phone deal reseller in the UK but there are others and Mobile Phones Direct has become a big name in the last couple of years. The site was offering some compelling Black Friday deals in 2014 and will be doing so again. Expect Black Friday 2015 deals on iPhones, Samsung Galaxy phones and plenty more.

Quick link: Mobile Phones Direct Black Friday deals homepage


mobiles black friday logo

Like the sites above, is taking advantage of the growing trend to buy and upgrade phone contracts online rather than on the highstreet. The site will be featuring many attractive Black Friday deals as it attempts to compete with Carphone Warehouse and Mobile Phones Direct as well as the networks themselves. If you're due for a new phone come November time, be sure to check out these three sites before you choose a deal.

Quick link: Black Friday homepage


amazon black friday logo

In 2014, Black Friday was Amazon UK's busiest day ever with about 64 products being sold every single second and you can count on the online retail supergiant being right in the thick of it in 2015 as well. Expect enticing sales discounts in practically every area, from tech and games to kitchenware, white goods, furniture, clothing and everything else.

If this year's Prime Day is anything to go by, there will be more emphasis on lightning deals this year - deals which last just one day or even just a matter of hours before they either sell out or time out. That would mean that you'd need to be more on the ball to get the best deals out of Amazon this Black Friday, but while Prime Day was almost entirely lightning deals, Black Friday and indeed 'Black November' will certainly offer a lot more across the board. Last year's best deals on Black Friday included PS4 and Xbox one bundles for up to £100 off, 5.1 home cinema systems for £105 and Kindle tablets for crazy cheap prices.

Quick link: Amazon Black Friday homepage


john lewis black friday logo

John Lewis:

John Lewis' managing director spoke out in January, warning against heavy discounting on Black Friday. His argument is sound, that retailers are shooting themselves in their collective feet by all heavily discounting. The flip side to that, though, is that if everyone else is doing it, John Lewis will be forced to follow suit. So you can expect John Lewis to offer similar deals to last year. The best Black Friday deals from John Lewis in 2014 included iPad mini deals for £150, good discounts on Apple Macbooks and a powerful price match scheme to outfox its competitors.

Quick link: John Lewis Black Friday homepage


currys black friday logo

In 2014, Currys introduced a controversial queuing system that had online visitors waiting up to 30 minutes to even access its site. Was this an attempt to drum up interest or was it simply to try and avoid the site crashing? Cynics be damned - we think it was a genuine attempt to stop the damaging impact of website crashes, and that's supported by the fact that most of the major retail sites in the UK did indeed go down for prolonged periods in 2014. Expect Black Friday deals from Currys on all things - computing, gadgets and mobile. Last year there were deals on Beats by Dre headphones, Apple iPad Air 2's were going for £209 and there were good discounts on Nikon DSLRs and lost more - in 2015 we'd expect laptops, iPads and tablets, peripherals, kitchen goods and everything in between.

Quick link: Currys Black Friday homepage


argos black friday logo

If Black Friday 2015 is anything like last year, many of the best deals will be found at Argos. However, this is another retailer that warned against the sales frenzy of Black Friday in January - its excellent Black Friday deals in November ended up negatively impacting its sales over Christmas which might point to a more reserved offering in 2015. However, with a whole year to plan the word is that Argos will still be offering up a whole range of Black Friday deals in all its areas - last year we have amazing deals on TVs, great PS4 bundle deals and everything else from electric toothbrushes to Dyson vacuum cleaners at £149.99 and lots more.

Quick link: Argos Black Friday homepage



GAME is definitely a hot retailer to keep an eye on during Black Friday 2015. Last year's best deals included PS4 DualShock 4 controllers for under £30, PS4 bundles such as the console PLUS Grand Theft Auto V AND The Last of Us Remastered AND Destiny + Vanguard AND a 12 month subscription to PlayStation Plus... all for just £399.99. The Black Friday deals were so attractive that GAME was one of the sites that crashed for long periods last yearso expect more of the same, but hopefully less crashes!

Quick link: GAME Black Friday homepage



Specialising in movies, games and tech, Zavvi went aggressive on Black Friday last year and we have it on good authority that they'll be delivering some truly exciting deals on Black Friday 2015. Expect some best-ever PS4 and Xbox One deals as well as some sweet savings on DVD and Blu-ray boxsets, console games and assorted tech items like iPads and laptops. We'll be listing the site's best deals on this page, so you can either come to us for our selection of the best ones or go straight to Zavvi's Black Friday page.

Quick link: Zavvi Black Friday deals page



Ebuyer is a trusted retailer of computing goods such as laptops, hard drives, memory cards, components, software, TV and office supplies. The site has, in the last couple of years, offered up to 50% on products in all of its various categories. So if you're looking for a new USB hard drive, a computer monitor or a laptop, will certainly be worth checking out!

Quick link: daily deals homepage


boots black friday logo

This year, Boots is promising "more unmissable Boots Black Friday offers, both online and in store". In 2014, the deals from Boots were quite varied but included items such as wearables, electric toothbrushes, hairdryers etc. Expect more of the same this year - if there's an item you've got your eye on at Boots, it's probably worth waiting for Black Friday just to see if it goes into the sale.

Quick link: Boots Black Friday homepage


 ASDA black friday logo

ASDA is traditionally one of the shops that makes the headlines for all the wrong reasons on Black Friday. This year it has announced a new strategy for Black Friday which is to not get involved at all. It says it plans to reduce prices throughout the spending season instead of throwing everything at just one day of huge discounts. This shouldn't affect the Black Friday season online but does show that the negative press around highstreet promotions could be turning some stores away.

Quick link: ASDA Black Friday homepage


tesco black friday logo

Tesco Direct:

Tesco Direct is building itself a good reputation as a destination for good prices on tech items online, although last year it, like ASDA, hit the news for the wrong reasons. Many of the best PS4 deals on Black Friday last year were available from this site so it's almost a given that we'll see the same again this year. Expect also excellent deals on ipads and tablets, Xbox Ones, HD TVs, 4K TVs, Blu-ray players, Google Chromecasts and plenty more including videogames, DVDs and Blu-ray discs.

Quick link: Tesco Direct Black Friday homepage


apple black friday logo

Apple's form on Black Friday has been inconsistent on Black Friday. The Apple Store will likely offer some discounts on iPads and Macbooks, but as per last year you'll probably find better deals on offer elsewhere from sites like John Lewis, Currys and Amazon.

Quick link: Apple UK homepage


sainsburys black friday logo

Sainsbury's has, for the last few years, created a special section in its stores for Black Friday deals and has also started offering more bargains online. It has less form than ASDA and Tesco among its supermarket rivals but the Sainsbury's website is becoming more of a force in 2015 so it's certainly one to keep an eye on. Last year's in-store bargains included super cheap TVs, projectors, Dyson vacuum cleaners and Amazon Kindles.

Quick link: Sainsbury's Black Friday homepage


marks and spencer black friday logo

Marks & Spencer:

Last year was the first time M&S participated in the Black Friday deals frenzyand while it didn't go crazy like some of its competitors, it will have seen how much money was spent on the day last year and want to get in on the action a bit more in 2015. M&S now has a growing electronics arm so be prepared for TVs, hi-fi, Blu-ray deals as well as iPads and the rest. Marks & Spencer won't be the place for the most Black Friday bargains, but it might surprise with one or two stand-out offers.

Quick link: Marks & Spencer homepage



Debenhams has been in touch to let us know that it, too, will be banging the Black Friday drum on November 27th. It's not much of a tech retailer, though it does sell tablet, laptops, TVs and home cinema systems. Expect to see some excellent discounts across its vast range of items including clothes, shoes, kids toys, white goods and other electricals as well as home and kitchenware!

Quick link: Debenhams Black Friday homepage


Where to find the best Black Friday US deals in 2015:

amazon black friday deals in the US

Amazon is the US retailer that sells everything - well, just about everything. You won't be able to find the Chromecast or Apple TV in stock due to the fact that the online retailer favors its own Amazon Fire TV. That's okay, because there are going to be plenty of other details rolling out on November 1, ramping up to the official Black Friday deals start date on November 27. Amazon mixes multiple Deal of the Day promotions with time-limited lightning deals. Everything from TVs, to video games are going to be on sale again, while supplies lasts, and always easier to ship with Amazon Prime.


walmart black friday deals in the US


Walmart often has best Black Friday deals in the US, and the perk here over Amazon is that you can often order online, but pick up gifts at local stores if you're in a holiday rush. Walmart often discounts last-generation iPads, so we may see Black Friday sales on the iPad Air 2 and the iPad mini 3. It also likes to keep things kid friendly with video game bundles everyone in a family can enjoy, so look out for consoles like Wii U, PS4 and Xbox One bundled with free games.


best buy black friday deals in the US

Best Buy:

Best Buy is one of the last brick and mortar electronics retailers still in business, and it always loads up its homepage with Black Friday deals. You can walk away with an entire home theater setup, with a deeply discounted big-screen television, video game console and speaker system, if you shop carefully enough. On Saturday, November 7, it'll offer Black Friday-like deals, according to this Best Buy press release. The special holiday shopping event will start at 1 pm and end at 5 pm local time at 400 locations. Robots, VR demos, sweepstakes and free tech gifts for the first 100 customers are expected on this date, too. Best Buy is known to always want to sell you an extended warranty, which is often times the wrong choice, unless you're incredibly clumsy. With tech on the cheap, you're likely to want to upgrade to a Black Friday deal on next-generation equipment a few years from now, anyway.


ebay black friday deals in the US


Believe it or not, eBay is an excellent place to look for Black Friday deals. We'll be scouting out its special page dedicated to its most valued sellers in an effort to find the biggest discounts on more-often-than-not new stuff, rather than just used goods. You'll need to keep in mind shipping times, depending on where the seller is and where you live in the US. However, eBay tends to clearly lay out safe delivery dates with enough buffer time in case anything goes wrong. And lots of eBay sellers forgo shipping fees on this holiday to sell even more items.


target black friday deals in the US


Target is another iPad discount destination on Black Friday, either bundling gift cards with Apple's tablet or chopping a small percentage off the original price. It's not known for selling iPhone and Android phones at a deep discount compared to Best Buy, but it does have a nice selection of video games and kids toys that match what Walmart and Amazon put out there on Black Friday.


gamestop black friday logo


Video game deals are everywhere, so you don't need to shop at GameStop on Black Friday in order to seek the best deals. Ironically, it has some of the highest prices for console bundles and best-selling video games on that day. That doesn't mean there aren't a few diamonds here. Plus, GameStop has been expanding its scope to sell tech, too, and you just can't beat the trade-in value its store will give you - the GameStop clerk will tell you just that as soon as you step foot in the door. Best to do your shopping here online.


amazon black friday logo

Apple Store:

Apple has been criticized in the past for being stingy on its Black Friday deals. Sometimes it throws in a gift card (iTunes gift cards, not Apple Store gift cards, even) when you purchase its most expensive computers, phones and tablets. Worse, it doesn't offer discounts on products like Best Buy, Walmart and Amazon. That means you're getting an iTunes gift card in exchange for paying full price. That doesn't seem fair. Still, we'll let you know if Apple has a change of heart on Black Friday when it launches its deals at midnight Pacific time.

black friday 2015 deals links

Cheat sheet: What is Black Friday?

Black Friday is the first Friday after Thanksgiving, and it represents a perfect storm for retailers: many people in the US have the day off, and as a result it's been the busiest shopping day of the year for nearly a decade.

To make things even busier, many retailers now offer some of their best sale bargains on Black Friday. Even Apple joins in.

When is Black Friday?

That depends on when you're reading this. If it's 2014, Black Friday is Friday 28 November. If it's 2015, it's Friday 27 November. And if it's 2013, you've been asleep for a year. The things you've missed!

How did Black Friday get its name?

Take your pick: some say it's the day that retailers' profits finally move into the black, although Wikipedia reckons that the true origin of the term comes from Philadelphia where it referred to the disruptive pedestrian and vehicle traffic that occurred during the holiday.

Is Black Friday as big a deal as it seems?

Yes it is. Every year there are reports of fisticuffs as bargain-crazed shoppers beat each other up, partly because of the practice of using "doorbusters" - amazing and excruciatingly limited deals to attract as many customers as possible. US-based retailers such as Amazon are now keen to make it a tradition here in the UK.

Is Black Friday connected to Cyber Monday?

Cyber Monday is the Monday immediately after Black Friday, and it was invented in 2005 in an attempt to create an online equivalent of Black Friday. What this has resulted in now, is an entire 4-day weekend of hot deals both in store and online.

What's TechRadar doing for Black Friday?

No one likes a tech bargain more than TechRadar! And we don't want to keep them all to ourselves.

So we'll be beavering away tirelessly all weekend to constantly bring you the hottest deals as they go live online. You'll need to keep your wits about you though, because many deals only last for an hour or until stocks run out. So you need to be quick off the mark - and we'll be on hand to make it as easy for you as possible.

Tune in to TechRadar on November 28th, 29th, 30th and December 1st to get at the hot deals first!

Where do retailers put their best Black Friday deals?

Don't you know that patience is a virtue?! It's not Black Friday yet, but okay - we've put together a list of retailer's Black Friday pages so that you can take a look now and see what it's all about. We'll be adding more soon, and of course, this page on TechRadar will be the place to be with a curated list of all the best deals!