Developers have been given access to Samsung's TouchWiz portal, meaning applications can now be developed for feature phones.
Applications have been the plaything of smartphones for a long time, but Samsung's widget-enabled TouchWiz phones (such as the Jet S8000 and the Pixon 12) will now be able to access downloadable apps.
The Samsung Mobile Innovator platform isn't limited to the feature phones though, as it also works on the TouchWiz-skinned Windows Mobile phones (like the forthcoming Omnia II) or Symbian-based efforts (like the Samsung i8910HD).
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TouchWiz is a skin that allows users to drag and drop widgets onto the home screen of touch-enabled phones, and runs on the top of all three OS's from Samsung (WinMo, Symbian and Samsung's own proprietary UI).
The widgets are easily developed using CSS, Java or HTML code (well, easy for the development community, that is) and according to Samsung can be easily tweaked to work on other platforms, including Samsung Series 7 LED TVs.
Head on over to Samsung's Mobile Innovator site to download the SDK and get developing if that's your thing.