Memorial Day Apple sales 2025: early deals are already live

Apple's all-new AirPods 4 are on sale for just $99 at Amazon today - a return to the previous record-low price. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You're also getting a redesigned case with 30 hours of battery life and supports USB-C for wireless charging.

You can grab Apple's best-selling AirPods Pro 2 for $169.99 at Best Buy today, a price that's only been bettered on one occasion before. The highly rated earbuds deliver superb sound quality, top-tier noise cancellation, excellent spatial audio, auto-switching between different Apple devices, and an un-losable case.

The Apple AirPods Max are the best noise-cancelling headphones for Apple fans and an ideal complement to an iPhone or iPad. Exceptional active noise cancellation, personalized Spatial Audio, and Dolby Atmos support all reinforce that. They last up to 20 hours on one charge and can be charged through a lightning cable. We've seen these $100 cheaper before but today's deal at Amazon shaves $50 off the retail price, which isn't bad.

My favorite iPad deal right now is on the very latest baseline model. This entry-level tablet has just been released, but Amazon is already offering a decent $50 price cut. While this particular model is outwardly extremely similar to the previous iteration it carries the powerful A16 chipset, which makes it a great choice for everyday browsing, shopping, and watching content.

The Apple Watch Series 10 is still Apple's latest and greatest smartwatch, and it's on sale at Amazon for a record-low price of just $299. The smartwatch features Apple's new S10 chipset, sleep apnea detection, depth gauge, and a new design featuring the most advanced display.

Processor: Apple M4
RAM: 16GB
Storage: 256GB

Amazon currently has its lowest price yet for the latest MacBook Air this week - an amazing deal if you're looking for an everyday laptop. While this particular model is a relatively iterative upgrade over the previous 2024 M3 version, it's still more powerful, more power efficient, and features 16GB of RAM right out of the box. Overall, it's an outstanding buy. The only downside? Storage is still a relatively meagre 256GB, unfortunatey.

Processor: Apple M4
RAM: 16GB
Storage: 512GB

Speaking of which, if you need more storage, here's the best deal on the upgraded 512GB configuration. Again, Apple is currently listing a record-low price on this excellent machine so it's an easy recommendation to make. We're not a huge fan of the massive surcharge Apple wants for a storage upgrade, but this is likely to be the lowest price we'll see for a while on this configuration.