Amazon's back-to-school Apple sale is live - AirPods, iPads, and MacBooks from $99
Shop record-low prices on Apple's latest and greatest devices

The back-to-school season is upon us, and if you're looking to buy a pricey Apple gadget this year, Amazon is here to help. The retailer has a massive back-to-school Apple sale, with impressive discounts on Apple's latest and greatest devices – and it's just added several new deals.
• Shop more back-to-school deals at Amazon
The retailer is bringing back record-low prices that we saw during Prime Day, including AirPods, iPads, smartwatches, and MacBooks, with prices starting at just $99. It's one of the best opportunities of the year, outside of Black Friday, to score an impressive discount on a brand-new Apple gadget.
A few standout offers include Apple's powerful 13-inch MacBook Air M4 on sale for $799, the all-new AirPods 4 on sale for $99, and the best-selling Apple Watch 10 on sale for $299.
Shop more of Amazon's best back-to-school Apple deals below and check out our main back-to-school sales guide for all the best offers around the web.
Top 5 Apple deals at Amazon
- Apple AirTag: was
$29now $25.99 at Amazon - MacBook Air 13-inch (M4): was
$999now $799 at Amazon - Apple Watch Ultra 2: was
$799.99now $649 at Amazon - Apple AirPods 4: was
$129now $99 at Amazon - Apple iPad A16: was
$349now $299 at Amazon
The best back-to-school Apple deals at Amazon
The Apple AirTag is Amazon's top-selling tech gadget, and it's on sale for only $25.99. A great back-to-school gadget, simply attach the AirTag to your backpack or any item you don't want to lose, and your iPhone will locate it.
AirPods are a back-to-school essential, and Amazon has Apple's all-new AirPods 4 on sale for $99 - only $10 more than the record-low price. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.
Apple's best-selling AirPods Pro 2 sound excellent, offer top-tier noise cancellation, feature Dolby Atmos spatial audio, which is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). Today's deal is the best price you can find right now.
If you're looking for a budget smartwatch this school year, Amazon has the Apple Watch SE for $169, which is the cheapest price we've seen this year. The Apple Watch SE tracks activity, sleep, and calories burned and will notify you when a high or low heart rate is detected. The water-resistant smartwatch also helps you stay connected by allowing you to receive notifications, take calls, and reply to texts directly from your wrist.
The Apple Watch Series 10 is Apple's latest flagship smartwatch, and it's down to nearly a record-low price – it was $20 cheaper on Prime Day. All of its upgrades are integrated into a thinner, more comfortable body. It includes all the standard health and fitness tracking features, as well as some more advanced ones like an ECG for monitoring heart irregularities, overnight metrics to identify issues like sleep apnea, and more. As with past models, it remains an ideal fitness partner that can track activity levels and health metrics and push you toward your fitness goals.
The Apple Watch Ultra 2 is down to a new record-low price on Amazon. The latest and most advanced smartwatch boasts a bright display and speedy S9 chipset, in addition to convenient features like Double Tap gestures. It offers three different bands, including a lightweight Trail Loop one for athletes and hikers, and a waterproof Ocean band for swimmers. No matter the exercise, it can last up to 36 hours on one charge and up to 72 hours on Low Power Mode.
You can get the latest Apple iPad A16 on sale for $299, only $20 more than the record-low price. The most significant upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.
The iPad Air 2025 upgrades last year's model with the superior M3 chip, which enhances performance while largely retaining the same features. You can expect up to 10 hours of screen time with general use and less than that with demanding tasks, such as gaming. It's $100 off at Amazon, which is just $20 more than the record-low price.
Processor: Apple M4
RAM: 16GB
Storage: 256GB
Amazon has a $200 discount on the latest MacBook Air - a fantastic deal if you're looking for an everyday laptop. While this particular model is a relatively iterative upgrade over the previous 2024 M3 version, it remains more powerful and more power-efficient, and features 16GB of RAM right out of the box. Overall, it's an excellent purchase for students looking to upgrade to a MacBook laptop.
Processor - Apple M4
RAM - 16GB
Storage - 256GB
It may essentially be just a larger version of the MacBook Air 13-inch, but if that's what you want, then that's what you get – and it's now reduced to its lowest-ever price on Amazon. Our MacBook Air 15-inch review praised the display, performance, design and speaker array, although we did think the jump in size hurt one of the MacBook Air's key selling points – its portability. Nevertheless, this is still an impressive and powerful laptop.
The Apple MacBook Pro (M4 Pro) is one of the most powerful MacBooks available, with ample power ready to tackle intensive tasks. With a 14-core CPU and a 20-core GPU, productivity and gaming are a breeze, and it also helps that you'll have 24GB of unified memory. While still quite pricey on sale, it's a generous deal for a laptop that will serve you well for years.
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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