Apple devices are finally getting their first serious discounts of the year — shop my top picks on AirPods, iPads, and smartwatches starting at $99.99

The best-selling Apple AirTag is on sale for $69.99 at Best Buy's Labor Day sale. A great way to keep track of a child's backpack or luggage, the AirTag can be attached to anything you don't want to lose, and your iPhone will locate it.

Best Buy has Apple's AirPods 4 on sale for $99.99. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.

Read our full AirPods 4 review

Best Buy also has the AirPods 4 with active noise cancellation on sale for $139.99, which is the best deal you can find right now. The AirPods 4 feature a new comfortable design, handy controls, and Apple's H2 chip, which supports personalized spatial audio and voice isolation.

Read our full AirPods 4 with ANC review

Apple's newest premium buds feature improved Active Noise Cancellation, outstanding audio, a comfortable in-ear design, and new features such as live translation and heart-rate tracking (which is likely to go up a lot this Sunday). These do-it-all buds really are 100% flagship audio, and the noise-cancelling quality is outstanding. Today's deal is the best price you can find on Apple's newest AirPods.

Read our full AirPods Pro 3 review

The AirPods Max use an Apple-designed dynamic driver to provide high-fidelity audio – and they sound fantastic for it. Exceptional active noise cancellation, personalized Spatial Audio, and Dolby Atmos support all reinforce that. They feel good on your head as well, thanks to the knit-mesh canopy and memory foam ear cushions, so you can easily wear them for the full 20 hours of battery life if you ever want or need to.

Read our full Apple AirPods Max review

Best Buy has a $30 discount on the already affordable Apple Watch SE 3, making it an excellent bargain at just $219. While the Apple Watch Series 11 currently holds the title of the best smartwatch for most people, the SE 3 is still packed with features, including activity, heart rate, and sleep tracking, plus an impressive 18 hours of battery life.

Read our full Apple Watch SE 3 review

If you want to get your hands on Apple's latest and greatest smartwatch, the retailer has a $100 discount on the Apple Watch Series 11. The thinnest Apple Watch yet, with a wraparound LTP3 OLED display, it's a great-looking watch with Apple Intelligence-powered smarts and a boosted battery compared to previous Apple Watches, clocking in at 24 hours of average use.

Read our full Apple Watch Series 11 review

Best Buy's Presidents' Day sale has the powerful iPad Mini on sale for a record-low price of $399. Apple's iPad mini features a powerful A17 Bionic chip, 128GB of storage, and an 8.3-inch Liquid Retina display, making it a great choice if you're looking for a smaller tablet with premium features.

Read our full iPad mini review

You can get the latest Apple iPad A16 on sale for $299, which is just $20 more than the record-low price. The most significant upgrade over the previous generation is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.

Read our full 11-inch Apple iPad review

Display - 13.6 inches
Processor - Apple M4
RAM - 16GB
Storage - 256GB

The MacBook Air 13-inch (M4) is the newest version of Apple's popular laptop, and it's $100 off at Best Buy's Presidents' Day sale. You get a great-looking 13.6-inch Liquid Retina display, while the boost to 16GB of RAM keeps all your programs running smoothly. It's just a shame Apple still insists on only 256GB of storage as standard, which feels a little miserly in 2025. Nevertheless, this is still one of the best laptops you can buy if you need a performance powerhouse for productivity and creative tasks.

Read our full MacBook Air 13-inch, M4 review

Display - 15 inches
Processor - Apple M4
RAM - 16GB
Storage - 256GB

Best Buy has Apple's 15-inch MacBook Air M4 on sale for $1,099, thanks to a $100 discount. It's for the baseline configuration with 16GB of memory and a 256GB SSD, but higher-spec alternatives are also available at a discounted rate if you feel the standard storage option isn't sufficient.

Read our full MacBook Air 15-inch, M4 review