The best cheap Apple Watch deals, sales and prices for January 2023

cheap Apple Watch sales deals
(Image credit: Future)
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Apple Watch deals can save you some serious cash on the high-end smartwatch, and thanks to the recent release of the Apple Watch 8, it's never been a better time to snag record-low prices on previous generations.

We're making sure you're always on top of even the most fleeting Apple Watch sales, with price comparison technology bringing you all the web's lowest prices just below. You'll find all the best discounts across the current lineup here, updated every half hour. We've been tracking Apple Watch deals for years, so we're also rounding up all the retailers we regularly check for the heaviest savings further down the page.

While the Series 8 has only had a few months on the shelves, we've already seen impressive Apple Watch 8 deals thanks to holiday sale events. The Apple Watch 8 is also bringing fantastic price cuts on the older generations, including the still-fantastic Apple Watch 3 and the budget Apple Watch SE for even bigger savings and record-low prices. We're rounding up all the best Apple Watch deals on all these models to ensure you're getting the best value for money possible, whatever your budget.

You'll find today's best Apple Watch deals below, comparing prices for every model, including Apple's latest and greatest, the Series 8, the Apple Watch 7, the Apple Watch SE, and the Apple Watch Series 3.

Today's best Apple Watch deals

Best cheap Apple Watch sales and deals

Apple Watch 8

(Image credit: Future)

Apple Watch 8

Apple's latest and greatest smartwatch

OS: watchOS 8 | Compatibility: iOS | Display: 41mm - 45mm always-on | Processor: S8 dual-core | Onboard storage: 32GB | Battery: 18 hours | Charging method: Wireless | IP rating: IP6X | Connectivity: Wi-Fi, Bluetooth, NFC, GPS

New colors
Frequent deals
New health & safety features

Released in October of last year, the Apple Watch 8 is Apple's latest and greatest smartwatch with a starting price of  $399 / £419 / AU$ 629 for a GPS-only model and $499 / £529 / AU$ 749 for the cellular model. The 45mm model starts from $429 / £449 / AU$679, with the cellular model costing $529 / £549 / AU$779.

The Apple Watch 8 is the best smartwatch you can buy, thanks to new health and safety features such as a temperature sensor and crash detection. You're still getting all the fantastic features of the Series 7 smartwatch, including the Always-On display, activity tracking, an ECG app, and impressive all-day battery life.

An Apple Watch 7 against a white background

(Image credit: Apple)

Apple Watch 7

Difficult to find new and in stock

OS: watchOS 7 | Compatibility: iOS | Display: 41mm - 45mm always-on | Processor: S7 dual-core | Onboard storage: 32GB | Battery: 18 hours | Charging method: Wireless | IP rating: IP6X | Connectivity: Wi-Fi, Bluetooth, NFC, GPS

Larger display
Faster charging
Difficult to find in stock

The Apple Watch 7 was unveiled in 2021 and includes a 70% brighter Always-On display, faster charging, and 20% more screen area, making it easier to use and read. The design also received a refresh with softer and more rounded edges and new sizes of 41mm and 45mm. The Apple Watch 7 still includes all the nifty features of the Series 6 smartwatch, such as blood oxygen monitoring, an ECG app, and activity tracking.

Thanks to the release of the Apple Watch 8, Apple Watch 7 deals have been difficult to find if you're looking for a new model. If you don't mind a renewed smartwatch, there are plenty of offers available.

apple watch deals: Series 6

(Image credit: Apple)

Apple Watch 6

A feature rich smartwatch

OS: watchOS 7 | Compatibility: iOS | Display: 40mm - 44mm always-on | Processor: S6 dual-core | Onboard storage: 32GB | Battery: 18 hours | Charging method: Wireless | IP rating: IPX7 | Connectivity: Wi-Fi, Bluetooth, NFC, GPS

Regularly on sale
Always-on display
Blood oxygen monitoring
Difficult to find in stock

The Apple Watch 6 debuted in September 2020 with an introductory price of $399 / £379 - the same baseline costs as the 2019 Series 5.

The feature-rich Apple Watch 6 comes with a few key upgrades over the Series 5 - namely, a new blood oxygen monitor (with an accompanying app) and a brand new S6 dual-core processor, which Apple claims is 20% faster than last year's model. Aside from these key upgrades, the always-on display is back, but it's been drastically improved with some neat new controls for notifications, allowing you to interact without fully waking up the watch.

The Apple store no longer carries the Apple Watch 6, so like the Series 7, Apple Watch deals on the Series 6 are hard to come by if you're looking for a brand-new smartwatch.

apple watch deals: SE

(Image credit: Apple)

Apple Watch SE

A budget option from Apple

OS: watchOS 7 | Compatibility: iOS | Display: 40mm - 44mm | Processor: S5 dual-core | Onboard storage: 32GB | Battery: 18 hours | Charging method: Wireless | IP rating: IPX7 | Connectivity: Wi-Fi, Bluetooth, NFC, GPS

New watchOS7
Fairly powerful
No new sensors

The Apple Watch SE  was released in 2020 alongside the Series 6 as a more affordable alternative, coming in at a starting price of $279 / £269. 

The key features include the latest watchOS 7, which will enable this device to access many of the new upgrades the more expensive Series 6 is rocking, but at a more affordable price point. Internally you're also getting the same altimeter, gyroscope, and accelerometer as the Series 6 - enough for all the main fitness apps, but you're missing out on the brand new blood oxygen monitor. 

All in all, this watch is definitely more stripped down than the fancier Series 6, but considering you're getting roughly the same amount of power on tap as the Series 5 at a lower price point and the new watchOS 7 - it's excellent value and one of our favorite Apple Watch deals.

apple watch deals: apple watch 3

Apple Watch 3

A great watch at a lower price

OS: watchOS 6 | Compatibility: iOS | Display: 1.65" OLED | Processor: S3 dual-core | Onboard storage: 8GB | Battery: 18 hours | Charging method: Wireless | IP rating: IPX7 | Connectivity: Wi-Fi, Bluetooth, NFC, GPS Cellular

Cellular options
Music streaming with cellular
Good value for money
LTE isn't good value
Battery life needs to be longer

While the Apple Watch 3 was released back in 2017, it still remains a top-tier device in terms of fitness and longevity, with run and cycle tracking onboard and a water-resistant casing for swimming, plus the heart rate monitor on the underside. And the LTE version comes with cellular connectivity so you can use it independently from your phone. 

You will be losing some of the design benefits of the newer models by opting for this cheaper Apple Watch price. The smaller screen and case size doesn't hold you back, but there's a much nicer option on the market with the latest chassis designs. The watch itself is slightly thicker and runs on an older processor that won't have you blitzing through apps quite as quickly. 

Nevertheless, the Apple Watch 3 still stands as a strong smartwatch solution, especially if you're looking for something cheaper to use for fitness or music only. It's far more affordable than the later models while still offering the latest software, and, thanks to Apple's continued support, it's generally found at most retailers. Essentially, Apple Watch deals will center around this essential feature set that offers amazing value for money. 

Apple Watch deals

Where to find Apple Watch deals

  • Amazon (opens in new tab) - US
  • Best Buy (opens in new tab) - US
  • Walmart (opens in new tab) - US
  • Amazon (opens in new tab) - UK
  • (opens in new tab) - UK
  • Argos (opens in new tab) - UK
  • Very (opens in new tab) - UK
  • Currys (opens in new tab) - UK

Apple Watch deals: is the price worth it? 

Apple's hardware often comes with a high price tag, and the Apple Watch doesn't fall far from the tree. That said, if you're looking for a smartwatch to work with your iPhone, no other brand comes close to offering the functionality of Apple's own timepiece.

While the Apple Watch price is still higher than many other brands, you're paying for integration with a massive number of apps you're already using on your iPhone. Plus, with all the Apple Watch deals happening and the recent software updates to older models, you can easily grab a great bargain. 

Apple Watch deals from phone carriers

If you're looking for an Apple Watch deal with a Cellular plan, a phone carrier like Verizon, AT&T, or T-Mobile could be your best option. Purchasing an Apple Watch from a carrier allows you to make monthly payments, and you can typically find discounts, especially if you have an existing phone plan with them.

Apple Watch deals

Apple Watch band/strap deals

Bands are not one-size-fits-all-budgets

Wide variety of sizes, colors and prices
Incredibly easy to slide onto your Watch
Can't use normal watch straps
Official Apple Watch bands are pricey

Your Apple Watch literally isn’t complete without the best deals on Apple Watch bands. They make the geeky smartwatch stylish enough to show off to late adopters.

In fact, you’re going to want multiple cheap Apple Watch straps simply because more elegant bands are far from ideal for the gym. Vice versa, Sport Bands don’t cut it at the fancy dinner table.

Everyday in the news, we see new cheap Apple Watch bands trying to become the de facto alternative to the more expensive, official Apple Watch bands, and they’re usually just as good. Trust us, buying a trio of third-party, lookalike Apple Watch bands for the price of one official strap is a relief after paying so much for the smartwatch itself. 

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past three years and loves to find products that the consumer wants at the best possible price. She's had eight years of experience working in the e-commerce space and loves being a mom to her baby boy.