The best smartwatch sales and deals for February 2024

smartwatch deals
(Image credit: Future)

Smartwatch deals can bring premium gadgets down to far more manageable prices - handy if you happen to have your eye on one of the more premium models. We often see brands like Apple, Samsung, Garmin, and Fitbit dropping their prices on new and older models alike, so whether you're after a fitness tracker or a smartphone on your wrist, there's plenty out there. Unfortunately, that can sometimes be more of a hindrance to your hunt. 

With so many models at so many price points, it can be difficult to work out if you're truly getting the best value for your cash. To help streamline your search, we're rounding up all the best smartwatch deals right here. You'll find the models that regularly offer the best value across a range of use cases listed below, as well as the web's best prices - updated every half hour.

The best cheap smartwatch sales

Not only do we regularly see discounts on all the options below, but budget models are actually offering better value for money these days as well. That's because the technology inside them has grown cheaper over the years, which means features and specs previously reserved for top-tier devices are now making their way to far more affordable smartwatches. From ECG-enabled heart rate monitors to Alexa and Google Assistant compatibility from your wrist, smartwatch sales of all prices now offer an intelligent and intuitive piece of kit for less cash.

Those improvements mean lots of new models, including Apple Watch 9 pre-order deals, which means lots of great smartwatch prices. Our technology scans all the key retailers to find the very best deals. We're also comparing the specs against those prices to make sure you're picking up the best fitness smartwatch sales for you.

The best smartwatch sales and deals

Apple Watch smartwatch deals

Apple Watch 8

(Image credit: Future)

Apple Watch 8

Apple's latest and greatest smartwatch

OS: watchOS 8 | Compatibility: iOS | Display: 41mm - 45mm always-on | Processor: S8 dual-core | Onboard storage: 32GB | Battery: 18 hours | Charging method: Wireless | IP rating: IP6X | Connectivity: Wi-Fi, Bluetooth, NFC, GPS

New colors
Frequent deals
New health & safety features
Expensive

Released in October of last year, the Apple Watch 8 is Apple's latest and greatest smartwatch with a starting price of  $399 / £419 / AU$ 629 for a GPS-only model and $499 / £529 / AU$ 749 for the cellular model. The 45mm model starts from $429 / £449 / AU$679, with the cellular model costing $529 / £549 / AU$779.

The Apple Watch 8 is the best smartwatch you can buy, thanks to new health and safety features such as a temperature sensor and crash detection. You're still getting all the fantastic features of the Series 7 smartwatch, including the Always-On display, activity tracking, an ECG app, and impressive all-day battery life. While the smartwatch was just released last year, there have been plenty of Apple Watch 8 deals, thanks to holiday sales.

Apple Watch SE

(Image credit: Apple)

Apple Watch SE (2022)

A fantastic smartwatch at an affordable price

OS: watchOS 9 | Compatibility: iOS | Display: 40mm - 44mm | Processor: S8 dual-core | Onboard storage: 32GB | Battery: 18 hours | Charging method: Wireless | IP rating: IP6X | Connectivity: Wi-Fi, Bluetooth, NFC, GPS

Affordable price
Lightweight design
Impressive performance
Lacks always-on display

The 2022 Apple Watch SE shares many of the same features as the Apple Watch 8 but with a much more affordable price tag, with a starting cost of $249 /£259/ AU$399. While the SE lacks the always-on display and ECG app (which many might find unnecessary), the smartwatch includes an improved chip for faster performance and new health and safety features such as fall detection and Emergency SOS.

The smartwatch comes with all the features that people love about the Apple Watch, such as tracking heart rate, activity, sleep, and calories burned, and helps you stay connected with the ability to receive notifications, take calls, and reply to texts directly from your wrist.

An Apple Watch 7 against a white background

(Image credit: Apple)

Apple Watch 7

Difficult to find in stock

OS: watchOS 7 | Compatibility: iOS | Display: 41mm - 45mm always-on | Processor: S7 dual-core | Onboard storage: 32GB | Battery: 18 hours | Charging method: Wireless | IP rating: IP6X | Connectivity: Wi-Fi, Bluetooth, NFC, GPS

Larger display
Faster charging
Frequently discounted
Difficult to find in stock

The Apple Watch 7 was released in 2021 and, compared to the Series 6, comes with a 70% brighter Always-On display, faster charging, and 20% more screen area, making it easier to use and read. The design also got a refresh with softer and more rounded edges and new sizes of 41mm and 45mm. The Apple Watch 7 still includes all the nifty features of the Series 6 smartwatch, such as blood oxygen monitoring, an ECG app, and activity tracking.

Thanks to the release of the Apple Watch 8, you can find smartwatch sales on the Series 7 if you can find it in stock. The Apple Watch 7 is no longer available from the Apple store, so Apple Watch 7 deals are only available from third-party retailers.

apple watch deals: SE

(Image credit: Apple)

Apple Watch SE (2020)

Apple's first-generation budget smartwatch

OS: watchOS 7 | Compatibility: iOS | Display: 40mm - 44mm | Processor: S5 dual-core | Onboard storage: 32GB | Battery: 18 hours | Charging method: Wireless | IP rating: IPX7 | Connectivity: Wi-Fi, Bluetooth, NFC, GPS

New watchOS7
Affordable
Fairly powerful
No new sensors

The Apple Watch SE was released in 2020 as a more affordable alternative to the Series 7, coming in at a starting price of $279 / £269. While the SE lacks the always-on display and ECG app, the smartwatch tracks activity, sleep, and calories burned and will notify you when a high or low heart rate is detected. The water-resistant smartwatch also helps you stay connected with the ability to receive notifications, take calls, and reply to texts directly from your wrist.

All in all, this watch is definitely more stripped down than the fancier Series 7, but considering you're getting roughly the same key features at a lower price point - it's excellent value and one of our favorite Apple Watch deals.

smartwatch sales deals prices

(Image credit: Apple)

Apple Watch 3

Apple's cheapest smartwatch

OS: watchOS 6 | Display: 1.37-inch or 1.65-inch OLED 38mm: 340x272; 42mm: 390x312 | Internal storage: 8GB | Battery duration: 18 hours | Charging method: wireless | Waterproof: swim | Year of release: 2017 | Launch price: £199 / $199 / AU$319

Cheap by Apple standards
Runs the latest WatchOS
Design has aged well
Slower than newest model

The Apple Watch 3 is now the cheapest model in the current Apple Watch range and excellent value for money. Available in 38mm and 42mm models with a 1.5-inch and 1.65-inch OLED display respectively, it looks similar to the Series 5 and almost identical to its predecessor but its screen is brighter, its processor is 70% faster and its wireless chip 50% more energy efficient than the Series 2. 

It added a barometric altimeter to the existing sensors (optical heart-rate sensing, accelerometer, gyroscope and ambient light sensor) and retains the 18-hour battery life and 50m water-resistance of the Series 2. 

The Series 3 is still very much in play, but you'll find plenty of smartwatch sales offering up a much cheaper price these days. 

Samsung Galaxy Watch smartwatch deals

Samsung Galaxy Watch 6

(Image credit: Samsung)

Samsung Galaxy Watch 6

Officially available to order

OS: Wear OS 4 | Display: 1.47-inch or 1.31-inch AMOLED, 327 x 330 | Internal storage: 16GB | Battery duration: 1 day | Charging method: wireless | Waterproof: IP68 | Year of release: 2023 | Launch price: $299 / £289 / AU$549

Updated, slim design
New health and fitness features
Pre-order deals available
Same battery life

The latest smartwatch from Samsung is the Galaxy Watch 6, and as of August this year, it is officially available to order. The Samsung Galaxy Watch 6 has an updated processor and RAM for enhanced performance, a slimmer display, and improved strap-swapping functionality. The Samsung smartwatch also includes new health and fitness features, such as a custom workout option, a redesigned sleep app, a 3-in-1 biosensor, a skin temperature sensor, and GPS technology.

If you're looking to save on the smartwatch, there are already some impressive Samsung Galaxy Watch 6 deals, including free watch bands and trade-in credits.

SAMSUNG Galaxy Watch 5

(Image credit: Samsung)

Samsung Galaxy Watch 5

A powerful smartwatch at a discounted price

OS: Tizen 5.5 | Display: 1.36-inch or 1.19-inch AMOLED, 330 x 330 | Internal storage: 16GB | Battery duration: 1 day | Charging method: wireless | Waterproof: IP68 | Year of release: 2022 | Launch price: $240 / £269 / AU4399

Body composition analysis tool
Durable design
Frequently on sale
One-day battery life

The Samsung Galaxy Watch 5 was unveiled in August of last year and starts at $240/£269/AU$499 for the 40mm Bluetooth model or $270/£289/AU$549 for the 44mm Bluetooth model. The Galaxy 5 is Samsung's most advanced health-focused smartwatch with a BioActive Sensor included, which offers advanced heart rate tracking, blood oxygen monitoring, sleep tracking, and even a body composition analysis tool. The smartwatch also packs an improved battery life, GPS with voice navigation, and a sapphire crystal glass face for ultra durability.

Thanks to the recent release of the Samsung Galaxy Watch 5, there are now impressive Samsung Galaxy Watch 5 deals from third-party retailers like Amazon.

Galaxy Watch 4

Samsung Galaxy Watch 4

A feature-rich smartwatch frequently on sale

OS: Tizen 5.5 | Display: 1.35inch or 1.77inch AMOLED, 360 x 360 | Internal storage: 16GB | Battery duration: 2 days | Charging method: wireless | Waterproof: IP68 | Year of release: 2021 | Launch price: $249 / £249 / AU$399