Held on October 30, this event with the stapline 'Scary fast' revealed the M3, M3 Pro and M3 Max line of new Apple Silicon initiative chips. These slices of silicon promise more power yet greater efficiency, as well as support for features like hardware-accelerated ray tracing. To host those chip, Apple revealed refreshed 14-inch and 16-inch MacBook Pro models and a 24-inch iMac with a specs boost to M3. Sadly, no new iPad were revealed.
Prior to that event, we had the launch of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, as well as the Apple Watch 9 and Apple Watch Ultra 2, at the Apple September event, this upcoming event is likely to be Mac and iPad centric.
So it's been a busy year for Apple on the product side, but read on for more of a recap and what we may see next.
When is the next Apple event or product reveal?
- Potentially early 2024
- We are set to see the Vision Pro get released
- Apple could potentially reveal refreshed iPads
Apple is very likely to have hosted its last event of 2023, with the "Scary fast" showcase. So we're back into the realms of speculation as to when the next Apple event might be.
While we don't expect a major showcase, and we may just get a press release-style announcement, logic would indicate that the iPad Air and iPad mini 6 are two Apple products that have been passed over the a refresh of late and could do with a specs boost, if noting else. If Apple does this, we may see that happen early 2024; perhaps some time in spring for US anIf that d UK readers.
What happened at the last Apple Event?
- New M3, M3 Pro and M3 Max chips
- Refreshed 14-inch and 16-inch MacBook Pro models
- A refreshed 24-inch iMac with the M3 chip
Apple's last event took place on October 30, 2023, and saw the reveal of a new range of M3 chips and new Macs to hold them.
Built on a 3-nanometer process node, the M3 chip comes in standard, Pro and Max variants, offering boosts in performance and efficiency (some 30% over the M2 chip and 50% over the M1 chip), improved rendering and Neural Engine performance, and support for hardware-accelerated ray tracing.
Apple also introduced the iMac 2023, which is the 24-inch iMac only with access to the M3 chip; this should give it a decent performance increase over its M and Intel-based predecessors. Sadly, there was no new iMac Pro M3 or 27-inch iMac.
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Roland Moore-Colyer is Managing Editor at TechRadar with a focus on phones and tablets, but a general interest in all things tech, especially those with a good story behind them. He can also be found writing about games, computers, and cars when the occasion arrives, and supports with the day-to-day running of TechRadar. When not at his desk Roland can be found wandering around London, often with a look of curiosity on his face and a nose for food markets.