Apple Event: what's happened in 2023 and what could be next

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By Roland Moore-Colyer
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Apple's latest 'Scary fast' event revealed M3 chips and new Macs

Screenshot from the Apple October 2023 livesteam event.
(Image credit: Apple)
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What's likely to be the last Apple event of 2023 has been and gone, revealing the Apple M3 chip range and new Mac machines: get a blow-by-blow account by reading our Apple Scary fast event live blog. 

Held on October 30, this event with the stapline 'Scary fast' revealed the M3, M3 Pro and M3 Max line of new Apple Silicon initiative chips. These slices of silicon promise more power yet greater efficiency, as well as support for features like hardware-accelerated ray tracing. To host those chip, Apple revealed refreshed 14-inch and 16-inch MacBook Pro models and a 24-inch iMac with a specs boost to M3. Sadly, no new iPad were revealed. 

Prior to that event, we had the launch of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, as well as the Apple Watch 9 and Apple Watch Ultra 2, at the Apple September event, this upcoming event is likely to be Mac and iPad centric. 

And before that WWDC 2023 saw the reveal of the Apple Vision Pro, 15-inch MacBook Air and a suite of software updates. 

So it's been a busy year for Apple on the product side, but read on for more of a recap and what we may see next. 

When is the next Apple event or product reveal?

  • Potentially early 2024 
  • We are set to see the Vision Pro get released
  • Apple could potentially reveal refreshed iPads

Apple is very likely to have hosted its last event of 2023, with the "Scary fast" showcase. So we're back into the realms of speculation as to when the next Apple event might be. 

While we don't expect a major showcase, and we may just get a press release-style announcement, logic would indicate that the iPad Air and iPad mini 6 are two Apple products that have been passed over the a refresh of late and could do with a specs boost, if noting else. If Apple does this, we may see that happen early 2024; perhaps some time in spring for US anIf that d UK readers. 

If that does or doesn't happen then Apple will surely have its Worldwide Developers Conference in June 2024. And after that we'd expect to see the potential iPhone 16 get revealed in September 2024. 

What happened at the last Apple Event?

Screenshot from the Apple October 2023 livesteam event.

(Image credit: Apple)
  • New M3, M3 Pro and M3 Max chips 
  • Refreshed 14-inch and 16-inch MacBook Pro models 
  • A refreshed 24-inch iMac with the M3 chip 

Apple's last event took place on October 30, 2023, and saw the reveal of a new range of M3 chips and new Macs to hold them. 

Built on a 3-nanometer process node, the M3 chip comes in standard, Pro and Max variants, offering boosts in performance and efficiency (some 30% over the M2 chip and 50% over the M1 chip), improved rendering and Neural Engine performance, and support for hardware-accelerated ray tracing. 

Hosting these chips are the new 14-inch MacBook Pro M3 and 16-inch MacBook Pro M3; the former gets access to all there M3 chips, while the latter has Pro and Max options. 

Apple also introduced the iMac 2023, which is the 24-inch iMac only with access to the M3 chip; this should give it a decent performance increase over its M and Intel-based predecessors. Sadly, there was no new iMac Pro M3 or 27-inch iMac. 

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Roland Moore-Colyer
Managing Editor, Mobile Computing

Roland Moore-Colyer a Managing Editor at TechRadar with a focus on phones and tablets, but a general interest in all things tech, especially things with a good story behind them. He can also be found writing about games, computers, and cars when the occasion arrives. And he also supports with the day-to-day running of TechRadar. When not at his desk Roland can be found wandering around London, often with a look of curiosity on his face and a nose for food markets.