Sony's Home service on the PlayStation is more popular than ever, bringing in12 million users at last count according to the games company.
This impressive – and fairly unbelievable figure for those who have ventured Home-ward bound – was announced by Sony's PlayStation Home director Jack Buser at the recent Games Developer's Conference.
For some reason, the service has had a 20 per cent boost in user figures since December 2009 and it looks as if those who are using Home have built something of a community, as Buser notes there is a 85 per cent return rate for those who log into the service.
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Total game integration
Hinting at Sony's future strategy for Home, Buser said: "You're going to see us really embrace this idea of total game integration" and that Home will "really extend out the experience of your games."
This is slightly different to a remark made by a Sony exec back in November who said that Home was no longer a priority.
Sony already has Premium Personal spaces for rent within Home, which allows you to reside in things like the Batcave. You can also view your gaming trophies in a 3D trophy room.
When it comes to advertising, it has taken a while for online retailers to use Home but it announced that UK high-street videogame outlet Game has created a 'Moonbase' on the service where users can "hang out, socialise and learn about forthcoming releases and activities across all PlayStation platforms".
Or, if you're like us – you'll direct your avatar to the middle of the 'Moonbase' and dance like a weirdo until people start swearing at you, or until you get bored. Whichever comes first.