UK retailers are reportedly buying Nintendo's forthcoming new 3DS console in at £173 per unit, which means that they are set to make at least a clear £50 profit per unit.
The new 3DS is set to be marked-up by over 33 per cent by British stores and sold to Brits at around the £230 mark, according to reports over on GamesRadar.
'Base price' for supermarkets
One supermarket rep informed the site that the trade price of the new glasses-free 3DS was a 'base price' of £173.
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TechRadar has contacted both Nintendo UK and a number of UK games retailers for further updates to this story.
In the meantime, Nintendo is said to be shipping just under a million 3DS units to Europe for the 25 March launch, while promising that there will be 10 games available on day one, with a total of 25 games due for the unspecified 'launch window'.
Games including Nintendogs, PES and Street Fighter should be ready for day-one, according to MCV.
The games industry trade magazine adds that Nintendo hopes to sell around 4.5-5 million 3DS handhelds during the new console's first year on the shelves.