As listening to high-quality audio has become part of our daily routines, premium wireless audio gear has quickly evolved from a modern luxury to a lifestyle essential. Whether you're listening to music, catching up on podcasts or talking to friends and colleagues, when it comes to headphones in 2025, we expect immersive sound, extreme comfort and seamless performance across work and play.
Anker Innovations’ Soundcore delivers on those expectations, as a key player in the ongoing global shift towards premium, lifestyle-driven audio.
In just 8 years, Soundcore has risen from an audio newcomer to a recognised and respected name, and now ranks among the global top three audio brands by wireless headphone sales – outshining long-established competitors that, in some cases, have been in the fiercely-competitive audio business for 50 or more years. Today, over 52 million people across more than 100 countries trust Soundcore for premium, immersive audio gear to get them through the day.
Soundcore's success is driven by innovation, combined with a deep understanding of what people want from premium wireless audio devices. The company truly focuses on local insights and has tailored its approach to meet the needs of Southeast Asian users. It’s no surprise that the brand delivers audio products that are dynamic, pure and intuitive – with the Soundcore Liberty series of wireless noise-cancelling earbuds being a perfect example of that philosophy in action, designed specifically for travel and commuting.
Backed by more than 340 technology patents and a robust and dedicated R&D team, Soundcore continues to push the boundaries in terms of outstanding audio performance and industry-leading features.
Raising the bar
Building on this success, the new Soundcore Liberty 5 wireless earbuds deliver a new generation of high-quality sound and premium features. Real-time adaptive Active Noise Cancellation (ANC) 3.0 adjusts every 0.3 seconds to the surrounding environment to ensure listeners are not disturbed and can get properly immersed in what they’re listening to, even in the noisiest environments. Whether you’re commuting on a rowdy bus or packed train, or need to dial down the droning and disruptive acoustics of a plane, ANC 3.0 offers first-class performance, and compared to its predecessor, includes a doubling in its capacity to reduce the sound of nearby voices.
ANC 3.0 isn’t just about listening either – this cutting-edge technology’s six integrated microphones are also used to isolate background noise during voice calls. So even from a busy street, bustling office or chatty cafe, the person you’re calling will always be able to hear you clearly.
Eufy is another innovative brand from Anker Innovations, renowned for its intuitive and human-centric smart home technologies. Eufy recently showcased its latest innovations in the robot vacuum space with the launch of the Eufy Robot Vacuum Omni E25 and will soon unveil the Eufy Robot Vacuum Omni E28.
As the world's first HydroJet robot vacuums, the Eufy Robot Vacuum Omni E25 and E28 offer 20,000 Pa turbo suction that’s capable of conquering almost any mess. The Eufy Robot Vacuum Omni E25 takes home-cleaning automation to the next level, able to empty, refill and even clean itself.
Meanwhile, the Eufy Robot Vacuum Omni E28 – a sneak peek at the next frontier of home cleaning – is the world's first robotic vacuum system equipped with a detachable portable deep cleaner, perfect for tackling messes on carpets, stairs and sofas. Its innovative design ensures that no corner of the home is left untouched.
Alternatively, the Soundcore Liberty 5’s transparency mode helps ensure you can still clearly hear the world around you, for those times when you need to be aware of your surroundings such as staying safe while travelling outdoors, or guaranteeing you don’t miss your boss calling your name at work!
Furthermore, the addition of immersive Dolby Audio puts listeners in the front row at any performance, with the benefit of crystal-clear AAC, LDAC and Hi-Res Audio. The result is a completely immersive listening experience, enhanced by thumping beats thanks to new dual bass-enhancing tubes that amplify low frequencies for more powerful, yet balanced, bass reproduction.
The Soundcore Liberty 5 earbuds also provide all-day listening thanks to up to 12-hours battery life (48 hours with charging case). Even with active-noise cancelling enabled, the buds’ battery still lasts an amazing 8 hours (or 32 hours with the charging case). That’s enough for even the longest of international air journeys, or even a full week of commuting to work and listening to tunes at the office. And when that battery does eventually run low, it’s easy to top up via either USB-C or Qi wireless. With integrated fast charging, you won’t need to hang around waiting if you’re in a hurry either – a 10-minute recharge provides another five hours of listening.
Powered by Anker Innovations
Behind the scenes, Soundcore’s rapid and ongoing success has been driven by its ‘ultimate innovation’ DNA – an approach inherited from its parent company. Anker believes true innovation starts with the end user. Its First Principles core values focus on meeting users’ essential needs to provide interactive and engaging experiences.
As a result, Anker Innovations has cemented itself as a global leader in charging and home-energy storage and a developer of award-winning products in the premium audio, mobile entertainment and smart home spaces.
While Soundcore ranks among the global top three audio brands in terms of total products sold, Anker is the world’s number one mobile-charging brand based on retail sales value. From wall-, car- and wireless-chargers to power banks and portable power stations, Anker ensures that gadget lovers are never left feeling flat.
A multi award-winner
Together, Anker Innovations' and its brands like Soundcore, Eufy and Anker reflect dedication to user-first design, quality engineering, accessible technology and award-winning innovation.
Soundcore’s success, in particular, has seen it recommended by respected publications such as TechRadar, What Hi-Fi?, Forbes and more. This success has also earned international acclaim and industry recognition, including winning dozens of awards such as the CES Innovation Award, iF Design Award and Red Dot Design Award.
The premium Soundcore Liberty 5 noise-cancelling earbuds are available from Shopee SG right now, and amazingly affordable at just SG$159.
