Video: Apple should drop the iPhone

No, not the top-selling device, the name

The Apple iPhone. A product synonymous with the advent of the smartphone and largely credited for shaping the current crop of mobile devices - but is it time for a change?

Back in 2007, the iPhone brand wooed fans with its simplistic concept (who puts the description of the product in the brand name anyway?), but the novelty is wearing thin.

Perhaps Apple is alienating those who are not hardened fans, the people who are put off by the iPhone brand no matter what the handset actually offers.

So could a new name reignite interest by those turned off by the iPhone and open up a whole new market to Apple? Let's find out.

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Phones and Tablets Deputy Editor

John (Twitter, Google+) got his first phone aged 12 and since then he's been fixated on all things mobile, churning his way through a multitude of handsets, tablets and operating systems. Signalling his arrival at TechRadar by becoming a Guinness World Record holder in his first week (for the highest score on Super Mario Bros using a giant controller), John hasn't looked back since.