Amazon's VOD site moves to beta

Beam movies straight from your PC to TV, unless you own a Bravia

Amazon moved its US movie streaming service to beta today, which now means customers in America can simply 'click and play' on thousands of movies and TV shows.

The online service is similar to the company's movie download facility. But as it is streamed, you don't have to wait for the movie – no downloading means no download time.

Bravo Bravia

If you have a Sony Bravia TV complete with Bravia Video Link, then you don't even need a PC to watch any movies you purchase on VOD (video on demand).

This bypassing of computers and set-top boxes is something that Sony has had in the pipeline for a while.

So far every major studio has signed up to Amazon Video On Demand, with only Disney and ABC not following suit, due to their partnership with the Apple Video Store.

At the moment, the service is only available for the US and considering the UK has only just been given access to Amazon's MP3 download service, expect a rather lengthy wait.

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Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.