Amazon sales in Australia in 2025: this week's best EOFY deals and how to maximise your savings

Amazon delivery boxes on blue background with Amazon logo and "Sales and Deals" text
(Image credit: Future)

Few Australian retailers boast as many high-quality sales as Amazon. In fact, there are so many discounts that we’re rounding up the best Amazon deals each week – hand-picked by our experts. However, there's more deals than usual this week as Amazon's Mid-Year sale went live on Monday, June 2. Running until Sunday, June 8, this Amazon sale is Amazon's answer to the Australian EOFY sales that we'll see throughout June.

Most of these discounts are available to the general public, but you'll earn maximum savings by becoming a Prime member (if you aren't already). Subscribers also get free and expedited delivery on an array of eligible products, exclusive deals, early access to major sales and access to Amazon services like Prime Video – one of the best streaming services – Prime Reading and Prime Gaming at no extra cost.

You don't need to lock yourself into a long-term subscription, either. While Amazon Prime will set you back AU$9.99 a month (or AU$79 annually), you can try it with a 30-day free trial and can cancel anytime.

For a more in-depth look at what this subscription entails and whether it's worth it, check out our guide to what is Amazon Prime in Australia.

Amazon’s major annual sales slash prices across a diverse range of items – helping you save even more, especially on big-ticket items like the best TVs, phones, tablets, laptops and cameras.

While the Amazon Prime Day sale is arguably its most popular, the Amazon Black Friday sale and Boxing Day sale are right there with it in terms of deal quality. However, smaller sales – like the current Mid-Year sale – can offer some of the best prices of the year.

Whatever you're looking for, we've collected the best deals available on Amazon this week – with iPhones and iPads, Samsung Galaxy tablets, Sennheiser headphones, Philips air fryers, Sony cameras and more all on the menu.

Amazon quick links

7 best Amazon deals this week

Philips 5000 Series Air Fryer XXL (HD9285/90)
Philips 5000 Series Air Fryer XXL (HD9285/90): was AU$449 now AU$198 at Amazon

Save AU$251

We think Philips is the king of air fryers and this deal takes 56% off this machines RRP. The 5000 Series XXL offers a generous 7.2L/1.4kg capacity (enough to feed six people), 16 different cooking functions and even Wi-Fi connectivity and a smartphone app with recipes that can send commands straight to the fryer. The basket is also dishwasher safe for easy cleaning.

Apple iPhone 15 Pro Max
Apple iPhone 15 Pro Max: was AU$2,199 now AU$1,699 at Amazon

Save AU$500

As part of Amazon's Mid-Year sale, this is a fantastic price on what was formerly the biggest and most powerful iPhone ever made. While the iPhone 16 Pro Max now holds that title, the iPhone 15 Pro Max offers supreme gaming power, excellent photography and – importantly – Apple Intelligence features that are otherwise exclusive to the iPhone 16 family. It's simply a fantastic buy for just AU$1,699.

Samsung Galaxy Tab S9 (128GB)
Samsung Galaxy Tab S9 (128GB): was AU$1,299 now AU$810 at Amazon

Save AU$489

The Galaxy Tab S10 has been around for awhile now – and the more affordable Tab S10 FE recently launched – but the Samsung Galaxy Tab S9 is still one of the best tablets available today. With an impressive screen, fast processor and excellent performance, this deal makes it very easy to recommend in 2025. The 5G model is also discounted.

EarFun Air Pro 3
EarFun Air Pro 3: was AU$129.07 now AU$67.98 at Amazon

Save AU$61.09

You might not have heard of them, but if you're looking for a quality pair of earbuds on a budget, there's few better options – especially when they're a touch over AU$70. In fact, at their regular price, we think they're some of the best budget earbuds on the market. Earning 4.5 stars in our EarFun Air Pro 3 review, these buds are solid across the board, excelling in their noise cancellation and battery life.

Apple Pad Air 11-inch (M2; 512GB)
Apple Pad Air 11-inch (M2; 512GB): was AU$1,779 now AU$1,279 at Amazon

Save AU$500

If you don't need the size of the 13-inch model above, you can save yourself an extra AU$100 by opting for the 11-inch model here. You get the same M2 power just with a smaller (but still very large) display. Whether it's for work, school or play, there's few better ways to save this EOFY season.

The 1TB model is also down 27% to just AU$1,379.

Sennheiser Momentum 4 Wireless
Sennheiser Momentum 4 Wireless: was AU$549.95 now AU$295 at Amazon

Save AU$254.95

Sennheiser's fourth generation wireless over-ear cans are fantastic. In our five-star Sennheiser Momentum 4 review, we called these headphones "unbeatable". With active noise-cancellation, 60-hours of battery life and excellent sound quality, there are few pairs that can compete with the Momentum 4. While their plain design may not appeal to some people, this Mid Year Sale discount has knocked the price down to a new Aussie all-time low of just $270, which is an astonishing bargain for one of the best headphones in Australia.

Samsung Samsung Galaxy Watch Ultra (Titanium Silver)
Samsung Samsung Galaxy Watch Ultra (Titanium Silver): was AU$1,299 now AU$857.40 at Amazon

Save AU$441.60

Samsung's Galaxy Watch Ultra is easily one of the best Android watches you can currently buy, owing to its incredible durability, long-lasting battery life and huge screen. And that's truer now with this 33% discount on Amazon. In our Samsung Galaxy Watch Ultra review, we praised the gadget for its new high-intensity features and its awesome programmable quick button.

Amazon deals on phones

Motorola Edge 50 Fusion (Blue)
Motorola Edge 50 Fusion (Blue): was AU$599 now AU$398 at Amazon

Save AU$201

Motorola's entry-level smartphone is already quite affordable, and packs a lot of power for the price, including a 6.7-inch display, an IP68 dust and water resistance rating, 256GB storage capacity and a Snapdragon 7s Gen 2 CPU. It's hard to ignore if you want a gorgeous handset without breaking the bank.

Samsung Galaxy A16 (5G)
Samsung Galaxy A16 (5G): was AU$349 now AU$236 at Amazon

Save AU$151

Perhaps the best cheap phone under AU$300, this deal brings it well under the AU$250 mark. While it doesn't have the fancy features of its more expensive siblings, this budget phone boasts everything the average user could want – like a big 6.7-inch screen, a long-lasting 5,000mAh battery, a quality rear camera trio and a whopping six years' of Android update support. Most importantly, this model supports 5G for faster internet speeds.

Amazon deals on tablets

Samsung Galaxy Tab S10+ (Wi-Fi / 256GB)
Samsung Galaxy Tab S10+ (Wi-Fi / 256GB): was AU$1,799 now AU$1,298 at Amazon

Save AU$501

Samsung's epic Galaxy Tab S10+ is a performance powerhouse, perfect for artists looking for a capable drawing tablet or users after an epic display for the home. In our Samsung Galaxy Tab S10+ review, we praised the tablet for its incredible display, long-lasting battery life and included S Pen.

Apple iPad Pro 13-inch (M4)
Apple iPad Pro 13-inch (M4): was AU$2,549 now AU$2,149 at Amazon

Save AU$400

Ultimate size and power without the usual matching price tag? This deal is hard to ignore if you want the biggest, baddest iPad on the market. The only real downside to it that we could find in our iPad Pro 13-inch (2024) review, in which we called it "an absolute powerhouse of a tablet" was its massive price tag – and it's a lot more palatable in this EOFY deal. Stellar performance with a long battery and light, thin frame, it's the best tablet in Australia.

Apple iPad Air 13-inch (M2; 512GB)
Apple iPad Air 13-inch (M2; 512GB): was AU$2,079 now AU$1,579 at Amazon

Save AU$500

Size and power without shelling out for the absolute premium of the iPad Pro, this iPad Air model is a fantastic buy for just AU$1,579 – especially when you're getting 512GB of storage. Its M2 chip might not be top-of-the-line anymore, but we called it "an able workhorse" in our Apple iPad Air 13-inch (2024) review, calling it "best bet for your big-tablet dreams". It can even perform as a true laptop alternative if you pair it with the Magic Keyboard.

Amazon deals on smartwatches

Garmin Instinct 2X Solar
Garmin Instinct 2X Solar: was AU$759 now AU$619 at Amazon

Save AU$140

An upgraded version of a watch we proudly awarded five stars, this handy fitness tracker features solar power charging, allowing it to last much longer than the standard model. It's a rugged wrist piece and it's intended for heavy-duty activities.

Garmin Instinct 2 (Electric Lime)
Garmin Instinct 2 (Electric Lime): was AU$499 now AU$347.67 at Amazon

Save AU$151.33

While we have seen it a little cheaper before, this smartwatch offers a brilliant tough design, excellent GPS tracking, useful training tools and an epic battery life, we proudly handed this watch an Editor's Choice seal of approval in our Garmin Instinct 2 review. If you're OK with the black colour scheme and standard (45mm) size, this is one of the better Garmin smartwatch deals going.

Garmin  Forerunner 255 Music
Garmin Forerunner 255 Music: was AU$749 now AU$448 at Amazon

Save AU$301

As opposed to the regular 255 model, you can download up to 500 songs from Spotify, Apple Music or Deezer straight onto the watch. Plus, it offers a larger display and battery life than the Garmin Forerunner 255S Music. At this price, it's hard to beat – offering up to 14 days of battery life (30 hours in GPS mode), morning health summaries and excellent GPS tracking.

Garmin Vivoactive 5
Garmin Vivoactive 5: was AU$499 now AU$382 at Amazon

Save AU$117

We said that "health and fitness tracking finds a perfect balance" on this smartwatch in our Garmin Vivoactive 5 review. Providing more than enough sports and health tracking metrics for most people on top of a stunning AMOLED display, it's a hard smartwatch to fault – especially at this price. If its lack of a barometric altimeter and the Training Readiness feature are drawbacks for you, the Forerunner above is an easy choice.

Amazon deals on headphones and earbuds

Bose QuietComfort Ultra Earbuds
Bose QuietComfort Ultra Earbuds: was AU$449.95 now AU$299 at Amazon

Save AU$150.95

The QC Ultra Earbuds are class leaders on the noise-cancelling front and sound wonderful too. They are nicely made and offer Immersive Audio support alongside Bluetooth Multipoint and a 24-hour battery in total. They've been as cheap as AU$290 before, but this is still a fantastic price for what are arguably one of the best noise-cancelling in-ear buds on the market today.

Bose QuietComfort Earbuds
Bose QuietComfort Earbuds: was AU$289.95 now AU$192.99 at Amazon

Save AU$96.96

These are an older model so don't expect the best of Bose from these, but they're still pretty darn good. Employing best-in-class noise cancellation that was available at the time of launch, they're comfortable and offer a secure fit, solid battery life and a feature-packed app. The Bose QuietComfort Earbuds are nothing short of exemplary for this price point.

Amazon deals on household items

Nespresso Vertuo Creatista capsule coffee machine
Nespresso Vertuo Creatista capsule coffee machine: was AU$1,099 now AU$699 at Amazon

Save AU$400

We rate the Vertuo Creatista as the best Nespresso machine out there thanks to its use of the Vertuo pods, which come in a range of cup and mug sizes and an integrated milk frother. It performs exceptionally well, too, and will brew your morning cuppa in no time at all.

Instant Pot Vortex Plus 5.7L Air Fryer
Instant Pot Vortex Plus 5.7L Air Fryer: was AU$269 now AU$99 at Amazon

Save AU$170

This is a fantastic deal if you're looking for an affordable air fryer that won't take up too much space on your kitchen counter. It has a 5.7L basket that can feed two to three people, and it offers simple controls for one-touch air frying, baking or roasting.

Amazon Echo
Amazon Echo: was AU$169 now AU$99 at Amazon

Save AU$70

Coming in charcoal, white or blue, this Amazon Echo smart speaker promises detailed sound with a deep bass, while fitting into any design scheme. Perfect for a kitchen or bedroom, it can play your favourite music, podcasts and audible audiobooks. Plus Alexa can answer questions, announce news, check the weather and set alarms.

Philips  Hue LightStrip Plus
Philips Hue LightStrip Plus: was AU$149.95 now AU$89.25 at Amazon

Save AU$60.70

Bright, easy to use and even more easily expanded, the Philips Hue lightstrip is the go-to LED light strip for a reason. Pairing it with the Hue Bridge unlocks its true power, and it's a clean way to add accent lighting to any surface, with a range of brightness and colour options to choose from. Note that the price has increased by AU$10 since the start of the sale.

Frameo 10.1-inch digital photo frame
Frameo 10.1-inch digital photo frame: was AU$109 now AU$79 at Amazon

Save AU$30

If you're struggling to pick your two, three or five favourite photos to print out and place into a frame, you can save yourself the trouble with this deal. This frame promises to hold up to 80,000 photos which you can easily share to it from your phone via the Frameo app – letting you showcase and cycle through all your favourite memories for the price of a few cheap regular frames.

Ninja Air Fryer Pro XL
Ninja Air Fryer Pro XL: was AU$299 now AU$174 at Amazon

Save AU$125

We haven't reviewed this model, but our friends over at Tom's Guide think it's the best Ninja air fryer available. Actually, they give that title to the smaller model – but this 6.2L fryer offers the same easy controls and quiet cooking in a bigger frame that will let you cook bigger meals.

Amazon Fire TV Stick
Amazon Fire TV Stick: was AU$99 now AU$69 at Amazon

Save AU$30

Don't want to shell out thousands on the best TV in Australia to watch the best streaming services? With this deal on the Amazon Fire TV Stick, there's no need. This nifty little device just plugs into one of your TV's HDMI ports, giving you complete access to services like Kayo Sports, Prime Video, Netflix and Disney+. If you're looking for a new subscription to go with your Fire TV Stick, I've gotten way more value from my Apple TV+ subscription than any other service recently.

Amazon deals on cameras

DJI Osmo Action 4 Standard Combo
DJI Osmo Action 4 Standard Combo: was AU$469 now AU$328 at Amazon

Save AU$141

Beating the DJI Osmo Action 4 Standard Combo deal we saw during Prime Day last October by AU$50, saying this is a good deal would be a massive understatement. Whether you're weeks away from a Euro Summer trip or don't mind the odd adrenaline-pumping activity, this deal is the one to buy. In our DJI Osmo Action 4 review we called it a "fantastic action camera" that goes head-to-head "against GoPro's best offerings".

Ring Floodlight Cam Wired Plus
Ring Floodlight Cam Wired Plus: was AU$269 now AU$209 at Amazon

Save AU$50

Adding the Ring Cam Plus with two bright floodlights, this is the perfect deal for those looking to upgrade their security with one buy. It offers 1080p video, a 105dB security siren, two-way talk, customisable motion zones and its floodlights are motion-activated. Most importantly, you can trust it to keep an eye on your home thanks to colour night vision.

OM System OM-1 Mark II (body)
OM System OM-1 Mark II (body): was AU$3,799 now AU$2,997.18 at Amazon

Save AU$801.82

This micro four thirds camera is a real marvel. We were so impressed with it that it scored 4.5 stars in our OM System OM-1 Mark II review. It's image quality is par excellence but its standout features are its superb stabilisation and the built-in graduated ND filters. It's a serious little camera for the serious photographer. This had a healthy AU$1,118 discount at the start of the sale, though.

GoPro Hero
GoPro Hero: was AU$369 now AU$299.95 at Amazon

Save AU$69.05

The cheapest and most compact GoPro ever, the Hero is designed to be a simple, affordable and easy to use active camera. It only weighs 86g even with a display fitted to the back and its sizeable 4K-capable camera. It can be immersed in up to 5m of water and is fitted with a single capture button for simplicity. Compared to the mainline GoPro active cameras, there aren't as many video options and you only get a choice of three aspect ratios, however the battery life is still impressive at up to 100 minutes.

70mai A510 dash cam
70mai A510 dash cam: was AU$269.99 now AU$195.49 at Amazon

Save AU$74.50

We call this an "all-round surveillance solution" in our 70mai Dash Cam A510 review, due to it including both front-facing and rear-facing cameras in the box. They're quality cameras, too, recording 2.7K footage from the front and 1080p at the back, complete with wide fields of view. Built-in GPS, 360º rotation for in-car recording and easy install only add to its appeal.

Amazon sales calendar

  • Big Smile Sale: previously in March/April
  • Mid-Year Sale: usually in early June
  • Prime Day: typically held mid July
  • Prime Big Deal Days: typically held in early October
  • Black Friday: takes place in November
  • Boxing Day: takes place in December

Shopping tips

Person carrying Amazon boxes

(Image credit: Pixavril / Shutterstock)

1. Become a Prime member

While it might cost you a monthly (or annual) fee to be a Prime member, it's the best way to maximise your savings, particularly if you think you're going to be shopping on the platform regularly. If you're not a Prime member yet, you can sign up now for a 30-day free trial and, if you do so just before a big sale and cancel the subscription before the trial ends, you get the full benefits without having to pay anything extra, albeit for a short period of time.

Benefits include free and fast shipping, exclusive and early access to select deals, plus free subscriptions to some of Amazon's other services like Prime Video, Prime Reading and Prime Gaming. Find out more about this subscription service in our guide to what is Amazon Prime.

2. Use Amazon coupons

We've got a dedicated page that lists a lot of Amazon coupon codes to help you save on your next shop, but there are always select items on the site that have a little check box that you can tick to bring the price down a little. These coupons can save you anywhere from 5% to 20% off a particular item, and occasionally there's a specific amount of money that gets deducted (e.g. AU$5 off a AU$20 portable power bank), so keep an eye out for them when shopping on Amazon.

Note that when you use these little boxes, the discounted price will only appear when you finally check out – not when the item is sitting in your virtual cart.

3. Track your cart

If you aren't in a hurry to buy something specific, you can always add it to your cart and click "save for later". Amazon has a handy functionality that automatically lets you know if an item in your cart has had a price change.

4. Set up alerts

If you don't want to keep logging into Amazon to check your cart, you can use a site called camelcamelcamel.com to see an item's price history. You just have to copy and paste the URL of the Amazon item you're interested in into Camelcamelcamel's search bar and voila, you get the price history represented by an easy-to-understand graph.

Monitoring this manually, though, can be annoying, so the folks behind this tracking site have created a handy browser plug-in that you can install to receive email alerts when a specific item gets a discount. This is particularly useful during Amazon's big sales if you know what you're after.

5. Use Amazon's Subscribe & Save program

If there are certain products you know you will buy regularly, particular pantry staples and toiletries, you can use the Subscribe & Save feature on Amazon. This option shows up as the default offer when click on items like laundry detergents, coffee pods, nail colour, baby-care items and more, and it's possible to save as much as 15%, with free shipping already available for Prime members.

6. Check Amazon's daily deals

Amazon has a dedicated hub that lists hundreds of offers, called Today's Deals. It sits right on top of the page and, while it looks a little daunting to browse, there are filters you can use to narrow down your search if you know what you're after.

If you happen to use an Echo smart device, you can also use a simple voice command to find out what the day's offers are by saying, "Alexa, what are my deals?"

7. Browse overstocked items in the Amazon Outlet store

Amazon also has a dedicated section called the Outlet Store that stocks clearance items going cheap. It also houses overstocked new items too, and these usually have some significant discounts. From electronics to homewares, the Outlet Store can save you a pretty penny, but note that some items may come in a damaged box. If so, there will be a note on the product listing page about its condition.

8. Shop during the big sales

If you're not in a rush to buy something, particularly an expensive item, consider waiting till a big sale comes knocking. By 'big', we mean Prime Day and Black Friday as these two sales are when we see the biggest discounts.

That said, there are usually a lot of good deals during Big Smile Sale and the Mid-Year Sale, so don't ignore those if you're keen on shopping through the year.

Amazon Big Smile Sale: FAQs

amazon prime membership free trial benefits prime day

(Image credit: Amazon)

What is the Amazon Big Smile sale?

While it's not as big as Amazon Prime Day or Amazon's offering during Black Friday, the Amazon Big Smile Sale is one of Amazon's major sales of the year. You can expect a massive range of discounts across the best headphones, stick vacuums, earbuds, cheap phones and more, but the main discounts will likely focus on Amazon-owned products like Kindle, Ring and Echo.

What days are the big Amazon sales?

Amazon has four exclusive sales throughout the year, while also taking part in the big general sales alongside Australia’s major retailers. These sales start in March (or early April) with the Big Smile Sale, while the Mid-Year sale is Amazon's alternative to Australian EOFY sales in June. Then there's Amazon Prime Day in July, which now occurs twice each year with Prime Day 2 – or Big Deal Days – landing in October.

Amazon is also one of the most significant retailers to shop with during the two biggest sales of the year – Black Friday and Boxing Day.

Does Amazon have an EOFY sale?

While Amazon doesn't take part in EOFY sales per se, the Amazon Mid-Year Sale lines up with the Australian End of Financial season.

What is Amazon's biggest sale?

While it's not an Amazon-exclusive sale, there's little doubt that Amazon's deal offerings during Black Friday are usually the best we see during the year. That being said, Amazon Prime Day and Amazon Big Deal Days are both worthy of circling on your calendar, although they’re usually reserved solely for Amazon Prime members.

What is the biggest sale in the world?

Between Boxing Day and Black Friday, it's hard to say which is the bigger global shopping event. While Boxing Day is an event for countries within the Commonwealth, and Boxing Day has an American origin, both are great times to pick up basically anything from any retailer across the globe.

However, it's possible neither Boxing Day nor Black Friday sales hold the crown of the world's biggest sale. That title might belong to Singles Day, held on November 11. A massive event in China, it has recently gained traction globally – and may increase in popularity in 2025.

TOPICS
Max Delaney
Staff Writer

A Digital Content Writer for the Australian TechRadar team, Max covers all things tech and lifestyle and is keen on using tech to make life easier. A 2023 journalism graduate, Max has written across sports, entertainment and business for brands like Zero Digital Media and Valnet.Inc, but found his love for tech in his time at GadgetUser. At home when covering everything from the latest deal and coupon code to the most recent streaming service output, phone or smartwatch, Max excels at using his research, experience and writing ability give you more time to use your tech, not waste time finding it. 

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