Amazon Boxing Day sale now live: all the best deals for 2021

Amazon Boxing Day sale
(Image credit: Future)

The Amazon Boxing Day sale is now live. So far, it looks mostly like a re-run of the last-minute Christmas deals the retailer had just a few days ago, but there are some new offers live and a final opportunity to snag some of the year's best discounts once again. We've seen up to 70% off almost everything, with particular highlights in laptops, coffee machines, electric toothbrushes, home and beauty items, food, booze, tools and TVs.

We expect many of the current deals to run all the way through from Boxing Day to December 31 - as long as they stay in stock. After this, it's likely the retailer will swap over to its January sales - and you'll be able to find the best offers from that right here, too. Amazon usually offers some of the biggest reductions at this time of year, especially when it comes to electronics. Plus, where it doesn't beat other retailers on price, it'll usually match the Boxing Day sales from other major retailers such as Currys, John Lewis and Argos.

Here, we've rounded up the best deals in the early Amazon Boxing Day sale. Whether you're looking for tech, toys, fashion, beauty, DIY, home and garden, alcohol or other items, we've got you covered.

Early Amazon Boxing Day sale: quick links

5 best deals in the Amazon Boxing Day sale

Fire TV Stick Lite: £29.99 (opens in new tab)

Fire TV Stick Lite: £29.99 £14.99 at Amazon (opens in new tab)
Save £15
– This basic Fire TV Stick is back to its Black Friday price for Boxing Day. It may be cheap but it still gives you access to all the popular streaming apps in HD, plus the option to use the voice remote to bark orders at Alexa. The main functionality you lose is the ability to control your TV with the included remote, which isn't a terrible loss when you're paying just £15. 

Oral-B Genius Electric Toothbrush:  £279.99 (opens in new tab)

Oral-B Genius Electric Toothbrush: £279.99 £69.99 at Amazon (opens in new tab)
Save £210 -
This toothbrush is 75%-off - back to its lowest ever price - and is sure to help improve your oral hygiene with five different cleaning modes to choose from and smart position tracking so you know which areas of your mouth need a bit more love.

£150 (opens in new tab)

Kärcher K 2 pressure washer: £150 £75.89 at Amazon (opens in new tab) 
Save £74.11 - If you're after an affordable pressure washer then you should check out this Kärcher K 2 while it's back down to its lowest ever price. This bundle also includes a home kit with an extra surface cleaner attachment and half a litre of cleaning agent.

Asus 11.6-inch Chromebook Flip C214MA: £329.99 (opens in new tab)

Asus 11.6-inch Chromebook Flip C214MA: £329.99 £149 at Amazon (opens in new tab)
Save £191
This is an excellent price for a 2-in-1 laptop in the Amazon Boxing Day sales. These flexible machines are rarely found below the £200 mark so this 50% price cut to £150 is a real highlight. The specification is reasonable for a basic budget laptop, with an Intel processor, 4GB RAM and 32GB storage that will be fine for basic tasks.

Roomba i7+: £799 (opens in new tab)

Roomba i7+:£799 £599 at Amazon (opens in new tab)
Save £200
- The best robot vacuum (opens in new tab) for pet hair is back to its lowest ever price thanks to this deal. If you're after a vacuum that can masterfully clean up dust and pet fur then look no further.

Amazon Boxing Day sale: what you need to know

Delivery driver loading boxes with Amazon logo on the side

(Image credit: Indiaretailing.com)

When does the Amazon Boxing Day sale start?

Amazon Boxing Day sales traditionally kick off as you would expect, on December 26. However, this year we were seeing Black Friday offers as early as October and there are still excellent offers flying off the shelves right now. 

Not only that, but in recent years, Amazon's Boxing Day sales have started as soon as Christmas Eve. That means we would keep a close eye over the entire Christmas week. It's likely that those Boxing Day deals will merge into January sales in the week after as well.

How long will the Amazon Boxing Day sales last?

The Amazon Boxing Day sales usually taper off a couple of days after Christmas, but you won't be short of discounts in the week between. The January sales usually pick up right where Boxing Day left off, often with the same products discounted as well. 

What does that mean for Boxing Day? Well, in short, it means that you need to be careful about which deals you pick up - if you're seeing something that you want, then now is the time to get it if it's a good deal.

Don't forget to use services like CamelCamelCamel to spot whether things have dropped in price too. That's often one of the ways we check to see if you're getting a fair deal.

Last year's best Amazon Boxing Day deals

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Fitbit Charge 4: £129.99 £99.99 at Amazon
The Fitbit Charge 4 is one of the best fitness trackers you can buy today, and was only released earlier this year. It's the first Fitbit Charge to feature on-board GPS to track your outdoor activities without a smartphone. It also offers all-day heart rate tracking, sleep monitoring, contactless payments via Fitbit Pay and a lot more, all in a sleek, lightweight watch.

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New Amazon Echo Dot + 6 months Amazon Music Unlimited free: £49.99 £29.99 at Amazon
Save £20 -
The new Amazon Echo Dot tooks its first price cut last month. You can still grab it for just £30 - not bad considering the smart speaker was only released in October and usually comes in at £50. Plus, you're even getting six months of Amazon Music Unlimited for free as well. You're unlikely to find this item cheaper in the Boxing Day sales.

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PS5 games from £33.99 at Amazon
Amazon recently discounted a bunch of PS5 games down to £51.99, but we're seeing even bigger price drops available in the Boxing Day sales. You'll find Assassin's Creed: Valhalla, Watch Dogs Legion, Immortals Fenyx Rising, and more up for grabs at some fantastic prices right now.

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Up to 80% off Xbox digital games from £4.94 at Amazon
There's a massive Xbox sale happening right now at Amazon, with titles like Watchdogs Legion, Gears 5, Rainbow Six Siege, Star Wars Jedi: Fallen Order and more crashing in price.

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Shark corded anti-hair wrap vacuum cleaner: £249.99 £179.99 at Amazon
There's a £70 discount on this Shark anti-hair wrap vacuum cleaner in Amazon's Boxing Day sales - that's an even bigger price drop than earlier today. That's a great price for a flexible vacuum that won't get bogged down with tangled hair.

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Sony WH-1000XM3 wireless headphones: £330 £216 at Amazon
This is close to the lowest deal we've ever seen for these Sony headphones. With over £100 off the original RRP, Amazon is giving you the chance to pick up Sony's excellent, top-of-the-line wireless and noise-cancelling cans for a fraction of the price.

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Asus C433 14-inch touchscreen 2-in-1 Chromebook: £499.99 £398 at Amazon
Save £100 on this 14-inch touchscreen Chromebook, with premium 2-in-1 features that can easily switch the laptop between a conventional clamshell design and a tablet. That's usually a pricey feature and considering you're also getting a larger 14-inch display and 64GB of onboard storage here, this is a great price.

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Panasonic TX-55HX580BZ 55-inch 4K TV: £499 £449 at Amazon
You can save £50 on this excellent 55-inch Panasonic 4K TV. Considering the size and quality of this display, £499 was already a great price, which makes that extra discount all the more exciting in Amazon's Boxing Day sales.

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Apple Watch Series 5 GPS + Cellular: £749 £471.99 at Amazon
Save £277 on the Apple Watch Series 5. The previous generation still stands tall over cheaper models, with a larger and always-on Retina display and ECG functionality as well.

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MacBook Pro M1 13-inch laptop: £1,299 £1,192.24 at Amazon
Save over £100 on the brand new MacBook Pro M1 at Amazon right now. That's an excellent offer considering this model has only been on the shelves for a month or so. You're getting that famed M1 processor under the hood as well as 8GB RAM and a 256GB SSD.

James Pickard
Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his own personal use, he decided to make it his job to share those bargains with you. James also has over five years of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.