The best Amazon Prime Day TV deals this year — great discounts on OLED and mini-LED 4K TVs, from Samsung, LG, Hisense, TCL, and more

Five TVs from major brands float near a sign saying Amazon Prime Day
(Image credit: Amazong, Hisense, LG, Samsung, TCL, Future)

Prime Day is here, and one of the most popular products is, as always, TVs. I lead TechRadar's TV and home theater team, and I've worked with our dedicated deals editors and TV hardware writers to pick the best Prime Day TV deals this year.

Browse the full Amazon US Prime Day sale
Browse the full Amazon UK Prime Day sale

There haven't been as many really good Prime Day TV deals this year as I expected, but when they're good, they're often really good. I'm talking a five-star Samsung S90F OLED TV for just $1,199 (was $2397.99) in the US, or a 55-inch Samsung S84F OLED TV for just £683(was £899) in the UK.

We've got cheaper models than that, smaller models, and larger models — much larger in some cases. Here are the deals, presented in size order and price order. If you're in the UK, you can skip to those deals here.

Today's best TV deals in the US

Insignia 32-inch F20 Series HD Fire TV
Save 46%
Insignia 32-inch F20 Series HD Fire TV: was $129.99 now $69.99 at Amazon

Amazon's cheapest Prime Day TV deal is Insignia's 32-inch F20 Series Fire TV for just $69.99. The Fire TV features Full HD resolution, DTS Virtual :X Sound for impressive audio, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa – all for under $100.

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Amazon 32-inch 2-Series HD Fire TV
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Amazon 32-inch 2-Series HD Fire TV: was $159.99 now $134.99 at Amazon

If you're looking for a cheap set for an extra bedroom, Amazon's Prime Day sale has the best-selling 32-inch 2-Series HD smart TV for a record-low price of $134.99. While the Amazon 2-Series TV lacks 4K resolution, it offers smart capabilities through the Fire TV experience and Amazon Alexa, providing hands-free control.

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Insignia 43-inch F50 Series 4K Smart Fire TV
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Insignia 43-inch F50 Series 4K Smart Fire TV : was $299.99 now $119.99 at Amazon

You can get the best-selling Insignia 43-inch F50 Series 4K TV for an incredible price of $119.99 — a record-low. The Insignia F50 Series TV features 4K resolution, DTS Studio Sound, smart capabilities with Fire OS, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

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LG B5 55-inch 4K OLED TV
LG B5 55-inch 4K OLED TV : was $899 now $799.99 at Amazon

Easily one of the best value OLED TVs available, the LG B5 55-inch has dropped to $799.99. It's not a record-low low, but still a very good price. This is the perfect TV if you're looking for some excellent for both movies and gaming.

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Amazon  Fire TV 55-inch Omni QLED 4K TV
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Amazon Fire TV 55-inch Omni QLED 4K TV: was $499.99 now $279.99 at Amazon

The latest Amazon Omni QLED is a brilliant budget TV that delivers solid picture quality and a good set of gaming features, including 4K 60Hz, Dolby Vision, and HDR10+, for an affordable price. This Prime Day discount brings the 55-inch model to its lowest-ever price of $279.99.

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Hisense U7 55-inch Mini-LED QLED TV
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Hisense U7 55-inch Mini-LED QLED TV: was $1,299.99 now $597.99 at Amazon

This Hisense U7 Series delivers top TV tech for the money in a reasonably sized display, including a bright, vibrant QLED panel with excellent contrast and a high 165Hz refresh rate for smooth images. It will excel as a TV for watching sports, streaming all your favorite shows and movies, and playing the latest games.

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Samsung 55-Inch The Frame LS03F 4K QLED Smart TV (2025) with Modern Teak Frame
Samsung 55-Inch The Frame LS03F 4K QLED Smart TV (2025) with Modern Teak Frame: was $1,245.98 now $697.99 at Amazon

Samsung's super-stylish The Frame TV is always a big Prime Day hit, and this is an excellent price for the set, with its smart separate connections box, lovely frame and rich colors. And you get access to Samsung's impressive art selection, of course.

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LG 55-Inch C5 OLED TV
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LG 55-Inch C5 OLED TV: was $1,196.99 now $1,099.99 at Amazon

The LG C5 OLED is TechRadar's best-rated TV, while it lasts — it's getting hard to find in some sizes! Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

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Samsung  S95F 55-inch 4K OLED TV
Samsung S95F 55-inch 4K OLED TV : was $1,999 now $1,597 at Amazon

If you've been holding out for a premium World Cup TV upgrade, this deal on the Samsung S95F 55-inch might be perfect. Dropping to a record-low $1,597 at Best Buy, the S95F's bold colors, high brightness and brilliant anti-reflection screen make it a prime companion for the World Cup.

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TCL QM7K 65-inch 4K mini-LED TV
TCL QM7K 65-inch 4K mini-LED TV: was $799.99 now $749.99 at Amazon

The TCL QM7K is a feature-packed mini-LED TV that over-delivers for its price range. It has great picture quality and a ton of solid gaming features. While this discount may be small, it does take the 65-inch model down to a new record-low price of $749.99.

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Samsung 65-inch S90F OLED TV
Save 50%
Samsung 65-inch S90F OLED TV: was $2,397.99 now $1,197.99 at Amazon

Samsung's S90F OLED TV is one of our best-rated OLED TVs, and it's down to $1,397.99, thanks to a $1,000 discount. The S90F OLED TV delivers an outstanding picture, thanks to the quantum dot OLED technology and Samsung's NQ4 AI Gen3 processor. You're also getting extensive gaming features and Samsung's impressive Tizen operating system.

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LG C5 65-inch 4K OLED TV
LG C5 65-inch 4K OLED TV : was $1,399.99 now $1,199.99 at Amazon

The LG C5 is the ultimate all-around TV, delivering excellent performance for movies, gaming and sports with a full suite of features and superb picture quality. The 65-inch model has dropped to $1,199.99 at Amazon and while this isn't a record-low, it's the cheapest it's been since February.

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TCL  QM8K 65-inch 4K mini-LED TV (2025)
TCL QM8K 65-inch 4K mini-LED TV (2025) : was $1,499.99 now $997.99 at Amazon

The 65-inch TCL QM8K has dropped to an excellent price for Prime Day, though it's not quite a record-low. If you're looking for a TV for the World Cup, the QM8K delivers the bright, punchy picture quality you need, plus a solid built-in sound system.

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Hisense U7 75-inch Mini-LED QLED TV
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Hisense U7 75-inch Mini-LED QLED TV: was $1,999.99 now $999.99 at Amazon

When you get a bigger-screen TV, you want strong image quality to make the most of it, and the Hisense U7 Series provides that. It's ideal for watching sports thanks to its bright images and solid motion handling, and has great current-gen gaming features. 75 inches of good-quality TV viewing for under $1,000? This is a Prime Day bargain.

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Samsung QN90F 75-inch 4K mini-LED TV
Samsung QN90F 75-inch 4K mini-LED TV : was $1,677.95 now $1,497.96 at Amazon

The Samsung QN90F is our ultimate TV for sport thanks to its brightness, glare-free screen and excellent motion handling, making it a perfect World Cup TV. Stock is either running low or gone across various retailers, but you can still get the 75-inch model for this great price, considering what a premium TV it is.

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TCL   98-inch QM64L Series Mini LED QLED TV
Save 18%
TCL 98-inch QM64L Series Mini LED QLED TV: was $2,199.99 now $1,799.99 at Amazon

Here is an Amazon exclusive deal on a massive display. You can get TCL's 98-inch QM64L Series for $1,799.99, which is an incredible price for a TV of this size. A truly great budget mini-LED TV, the TCL QM64L delivers vibrant picture quality and solid gaming features for a price that won't break the bank.

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Today's best TV deals in the UK

LG C5 42-inch 4K OLED TV
LG C5 42-inch 4K OLED TV : was £849 now £623 at Amazon

The perfect gaming screen upgrade ahead of GTA 6 — fantastic OLED image quality, with full HDMI 2.1 support on all four HDMI ports, plus a great smart TV system. This is an unbeatable price for a TV this good at this size.

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Samsung Smart TV 50'' U8000F Crystal UHD 4K TV
Samsung Smart TV 50'' U8000F Crystal UHD 4K TV: was £299 now £247 at Amazon

A detailed TV from a reliable brand, with good smart TV software that provides all the major streaming services. This is probably the best mid-size budget TV you can get during this year's UK Prime Day sale.

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LG B5 48-inch 4K OLED TV
LG B5 48-inch 4K OLED TV : was £799 now £567 at Amazon

LG's best value OLED hits its lowest ever price with this Prime Day deal, with the 48-inch LG B5 hitting £567, beating the previous cheapest price by £60. Perfect for bedroom gaming, the B5 has a full suite of gaming features and delivers smooth gameplay.

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Samsung 55-Inch S84F 4K OLED Television
Samsung 55-Inch S84F 4K OLED Television: was £899 now £683 at Amazon

This is an incredible price for a 55-inch OLED TV that's as good as this. The S84F is basically the same as the Samsung S85F, which we gave 4.5 stars to — this cheaper version doesn't have Filmmaker Mode and lacks some minor lifestyle features, but has all the essentials. It's a bargain.

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Samsung  QN90F 55-inch 4K mini-LED TV
Samsung QN90F 55-inch 4K mini-LED TV : was £899 now £809.10 at Currys

Still looking for that TV upgrade for the World Cup? The Samsung QN90F is our pick for the best TV for sports and the 55-inch model has dropped to £809.10, which is the cheapest it's ever been. With a glare-free screen and solid brightness, it's ideal for bright rooms, too.

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LG C5 55-inch 4K OLED TV
LG C5 55-inch 4K OLED TV : was £1,199.99 now £977.10 at Amazon

The LG C5 covers all the bases, with OLED picture quality and razor-sharp performance for movies, sports and gaming. There's a reason it tops most of our best-of lists. The 55-inch model has dropped to £977.10 at Amazon, a new record-low price.

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Samsung  S95F 55-inch 4K OLED TV
Samsung S95F 55-inch 4K OLED TV : was £1,375 now £1,237.50 at Currys

The Samsung S95F delivers superb picture quality, with high brightness, vibrant colors, and effective reflection handling thanks to its anti-glare screen — it really is a fantastic World Cup TV upgrade. This deal takes the 55-inch model down to £1,237.50, a record-low for this phenomenal five-star OLED.

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TCL  Q6C 65-inch 4K mini-LED TV
TCL Q6C 65-inch 4K mini-LED TV : was £618.99 now £529 at Amazon

This is essentially the same TV as the TCL C6K, which we rate as the best cheap TV available right now — and it's better value than most TVs that actually aimed to be budget sets in the first place. The picture quality feels far more premium than the price — it's a great low-price big-screen upgrade.

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Hisense  65" U8QTUK MiniLED QLED 165Hz Smart AI TV
Hisense 65" U8QTUK MiniLED QLED 165Hz Smart AI TV: was £1,299 now £1,099 at Amazon

This TV is a great price, given the premium mini-LED tech inside, and the support for 4K 120Hz gaming on new-gen consoles. It's a big, bright, dazzling premium TV.

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More Prime Day deals in the US (DELETE IF UK ONLY DEAL)

More Prime Day deals in the UK (DELETE IF US ONLY DEAL)

CATEGORIES
Matt Bolton
Managing Editor, Entertainment

Matt is TechRadar's Managing Editor for Entertainment, meaning he's in charge of persuading our team of writers and reviewers to watch the latest TV shows and movies on gorgeous TVs and listen to fantastic speakers and headphones. It's a tough task, as you can imagine. Matt has over a decade of experience in tech publishing, and previously ran the TV & audio coverage for our colleagues at T3.com, and before that he edited T3 magazine. During his career, he's also contributed to places as varied as Creative Bloq, PC Gamer, PetsRadar, MacLife, and Edge. TV and movie nerdism is his speciality, and he goes to the cinema three times a week. He's always happy to explain the virtues of Dolby Vision over a drink, but he might need to use props, like he's explaining the offside rule.

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