Sony Bravia 4K TV deals can save you £200 - plus save on soundbars at the same time

4K TV deals sales Sony Bravia
(Image credit: Future)

John Lewis is an excellent go-to for 4K TV deals. They discount their premium models more than you might think, and you're usually getting a stunning five year guarantee with this retailer as well. Add to that the regular bundle offers and you've got yourself a solid set of TV deals. 

If you need to update your whole setup this week, John Lewis is offering some particularly enticing 4K TV deals. You can pick up the high end 49-inch Sony Bravia 4K TV for as little as £549 (was £649), but the bigger savings start rolling in with the 55-inch display. There's a £200 discount on this model, which has been sitting at £799 for the vast majority of the year. Instead, you'll find it available for £599 this week

Not only that, but you'll also find extra savings when you buy select Sony soundbars alongside this display. Save £50 on top of that discount when you buy a Sony HT-G700 Bluetooth Sound Bar (for £385) with promo code 83701589 - that brings the final price of both together from £934 to £884. 

However, you can also save £100 if you opt for the more expensive Sony HT-ZF9 (usually £599). Use promo code Sony100 at checkout when both the soundbar and TV are in your cart. That brings the final price down to £1,048 rather than £1,148. 

We're rounding up these 4K TV deals just below, but you'll find plenty more cheap TV sales in the US, UK, and Australia further down the page as well. We're expecting more Black Friday deals in the lead up to November as well. 

Today's best 4K TV deals

Sony Bravia KD49X7053 (2020) 49-inch 4K TV: £649

Sony Bravia KD49X7053 (2020) 49-inch 4K TV: £649 £549 at John Lewis
This Sony Bravia 4K TV offers an incredible display for its price tag this week. With the X-Reality Pro upscaling engine, HDR10, Motionflow XR 200, and a Triluminos Display as well. There's plenty of tech under the hood, then, and a £100 discount from the £649 position we've seen this TV sitting at for much of 2020. 

Save £50 on the Sony HT-G700 soundbar with promo code 83701589

Save £100 on the Sony HT-ZF9 soundbar with promo code Sony100.

Sony Bravia KD55X7053 (2020) 55-inch 4K TV: £799

Sony Bravia KD55X7053 (2020) 55-inch 4K TV: £799 £599 at John Lewis
For just £50 more, however, you can pick up the 55-inch model. You're still picking up all the excellent tech under the hood, but you're getting a little more screen space for your cash. What's more, you can still take advantage of the soundbar bundle deals with this TV deal as well. 

Save £50 on the Sony HT-G700 soundbar with promo code 83701589.

Save £100 on the Sony HT-ZF9 soundbar with promo code Sony100.

More 4K TV deals

You'll find plenty more 4K TV deals just below, with cheaper options available from a number of brands in the US, UK, and Australia. Our comparison chart automatically brings you all the lowest prices from across the web, so you know you're always getting a great offer. 

Looking for something a little more premium? You'll find plenty more OLED TV deals available right now. Or, if you're after something to watch check out the latest Amazon Fire stick deals and Roku sales

Tabitha Baker
Deals Editor

Tabs is a Deals Editor at TechRadar, bringing you all the latest savings on the tech everyone's talking about and covering deals on gaming, laptops, tablets and more in the US and UK. Happiest with a DualSense controller in her hand, she's also contributed to GamesRadar, Tom's Guide and T3 and specializes in gaming hardware and computing.