The best cheap Fire Stick sales and deals for September 2023

Fire TV stick deals
(Image credit: Future)

Amazon Fire Stick sales regularly drop the prices of the retailer's streaming sticks, so you can completely reinvent your TV's offerings without breaking the bank. You'll have access to hundreds of apps and, in turn, thousands of shows and movies, all with a handy HDMI plug-in. Not only that, but you'll also be able to bring your TV into your wider smart home ecosystem with Alexa support running all the way through. 

We're rounding up all the latest Amazon Fire Stick prices right here, bringing you the best deals across the web on all the newest (and cheapest) models. Whether you're after a particularly budget-friendly device like the Fire Stick Lite or an all-in-one powerhouse, you'll find plenty of offers just below. We've also included the powerful Fire TV Cube, which acts as a combination of an Echo speaker and Fire TV device.

The main advantage we've seen with the Amazon Fire TV devices over competitors like Roku and Now TV is the now-standard inclusion of Amazon's Alexa smart assistant, thanks to the voice remote that comes with every Fire TV device. Several available apps and games just can't be matched by competitors either. So if you want the smartest of smart TV experiences for less, these Amazon Fire Stick sales are the way to go.

The best cheap Fire TV Stick sales and deals

Fire TV Stick Lite

1. Amazon Fire Stick Lite

Amazon's cheapest streaming device

Picture quality: Up to 1080p Full HD | Voice remote: Yes | Alexa-enabled: Yes | Storage: 8GB | Ethernet port: No - requires aditional adapter | Launch price: $29.99/£29.99

Alexa Voice Remote
Full HD
No TV controls

The Fire TV Stick Lite was released in 2020 to the Amazon Fire TV family, and it's the cheapest device that Amazon has put out yet. The budget streaming stick allows you to stream your favorite content from apps like Hulu, Amazon Video, Netflix, and more. You'll get access to tens of thousands of channels, Alexa skills, and apps, and the Alexa voice remote allows you to browse shows, launch movies, adjust the volume, and more completely hands-free.

amazon fire tv stick prices

2. Amazon Fire TV Stick

A super cheap option for making your basic TV smarter

Picture quality: Up to 1080p (Full HD) | Voice remote: Yes | Alexa-enabled: Yes | Storage: 8GB | Ethernet port: No - requires aditional adapter | Launch price: $39.99/£39.99

Easy to navigate
Alexa well-integrated
Speedy interface
No 4K

Amazon's 3rd generation Fire TV Stick was released last year as an updated version and retails for $39.99/£39.99. The 2021 Fire TV Stick now includes an Alexa voice remote allowing you to use your voice to launch movies, apps, shows, and more. While this model only supports HD streaming, the Fire TV Stick is 50% more powerful than the 2nd generation, and the Alexa remote includes all-new preset buttons, including Netflix, Hulu, Amazon Video, and Disney Plus, allowing you to get your apps faster.

If you're wondering the difference between the FIre TV Stick Lite and the Fire TV Stick - you're getting Dolby Atmos with the Fire TV Stick delivering a more immersive audio experience. If this isn't important to you, we suggest going with the Fire TV Stick Lite, which comes with a much cheaper price tag. 

cheapest Amazon Fire TV Stick 4K prices

3. Amazon Fire Stick 4K

The best for streaming 4K content

Picture quality: Up to 4K HDR10+ | Voice remote: Yes | Alexa-enabled: Yes | Storage: 8GB | Ethernet port: No - requires aditional adapter | Launch price: $49.99/£49.99

Alexa Voice Remote
4K and HDR 10+
Dolby Atmos Audio

Amazon's 2021 Fire TV Stick 4K streaming device packs a wealth of features into a thumb-drive-sized stick for $49.99/£54.99. The updated Fire TV Stick features 4K Ultra HD capability with support for Dolby Vision, HDR, and HDR10+. You're also getting a 1.7GHz quad-core processor, and Dolby Atmos Audio—something very few streaming sticks have. Plus, you also get Alexa, Amazon's smart assistant, and its voice control capabilities.

Fire TV Stick 4K Max

4. Amazon Fire TV Stick 4K Max

Amazon's most powerful streaming stick

Picture quality: Up to 4K HDR10+ | Voice remote: Yes | Alexa-enabled: Yes | Storage: 8GB | Ethernet port: No - requires aditional adapter | Launch price: $54.99/£54.99

Wi-Fi 6 support
Fast performance
Dolby Vision and Dolby Atmos support

The Amazon Fire TV Stick 4K Max was released in October of last year with a starting price of $54.99/£54.99. The Fire TV Stick Max is Amazon's most powerful streaming stick, with support for Dolby Vision, HDR 10, HDR10+, and Dolby Atmos. Unlike the Fire TV Stick 4K, the 4K Max supports Wi-Fi 6 and features the new quad-core 1.8 GHz processor that Amazon claims offers 40% more power than the previous generation.

fire tv cube deals prices

5. Amazon Fire TV Cube

Like an Echo Dot and Fire TV Stick in one

Picture quality: Up to 4K Ultra HD with HDR10+ and Dolby Vision | Voice remote: Yes | Alexa-enabled: Yes | Storage: 16GB | Ethernet port: Yes | Launch price: $119.99/£109/AU$160

Hands free streaming
Supports 4K content
HDR10+ support and Dolby Vision

Amazon's Fire TV Cube is a hybrid between a smart speaker and a streaming media player. Calling itself the "first hands-free streaming media player with Alexa." Amazon seems to be betting on this combined functionality to sway consumers away from rival Chromecast or Apple TV devices.  

Like the Amazon Echo speakers, customers can navigate Fire TV and play/pause/fast-forward content without the need for a remote while still using Alexa for all their weather/shopping/trivia concerns. Don't worry, you get an actual remote control too. 

The Cube comes with its own Ethernet port, 16GB of storage, a built-in speaker, and top-of-the-range picture quality, as long as your TV can display it. Users can also control other compatible smart home devices, including additional speakers, soundbars, thermostats, and security cameras. Compared to Amazon Fire Stick prices, the TV Cube doesn't come cheap, retailing for $119/£109.99. You are getting complete control of your Amazon smart home in one neat little black box, making it the easiest way to combine all your connected tech.  

Which Fire Stick prices are right for you?

The Fire Stick and the Fire Stick 4K prices are fairly similar to begin with ($39.99/£39.99 and $49.99/£49.99 respectively. So, when the sales do come around, you may well find that the more popular 4K model is cheaper than the original HD-only version. Even if you don't own a 4K TV, there's little point in picking up the older version when this happens (and it seems to regularly). In fact, even if the original Fire Stick prices are cheaper than the 4K offering, if there's a sale on both regardless you might as well pick up the latest model and future-proof your purchase. 

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past three years and loves to find products that the consumer wants at the best possible price. She's had eight years of experience working in the e-commerce space and loves being a mom to her baby boy.