The best cheap Roku sales and deals for July 2024

Roku deals
(Image credit: Future)

We often see Roku sale prices falling well below MSRP, all thanks to the particularly competitive world of streaming sticks. Whether you're after a super simple HDMI plugin or something designed to offer high-quality 4K resolution and plenty of smart home features, you'll find all the best Roku deals right here.

Roku's Streaming sticks and boxes plug into your TV via an HDMI port, essentially turning any old HD/4K TV into a smart TV or boosting the number of apps on any modern smart TV that seems to be missing a few of your favorites. In a video streaming device world dominated by Amazon, Google, and Apple, Roku is the plucky underdog that continues to hold its own.

Generally, though, we've reduced the list to include the most relevant Roku streaming devices that are readily available and represent great value for money. You can also look forward to upcoming discounts at this year's Prime Day deals event.

Roku Express deals

The best entry-level Roku streamer

Picture quality: 1080p HD | Connectivity: Wireless | Remote: Standard | Headphone jack: No | Storage expansion: N/A

Dirt cheap
Faster than the old cheap models
No 4K Streaming

This is the cheapest streaming device in the Roku family. The Roku Express is newer and cheaper than the other standard Roku Streaming Stick and does all the same jobs. If you want to turn any HDMI TV into a Smart TV for as little as possible - this is for you. 

However, we'd be tempted to keep an eye out for a good deal on the 4K version mentioned below just to avoid having to buy one once 4K content becomes the norm.

Roku Express 4K

Roku Express 4K Plus 2021

Roku's latest 4K HDR streaming device

Picture quality: HD, 4K, HDR10+ | Connectivity: Wireless | Remote: Voice with TV power and volume controls | Headphone jack: No | Storage expansion: N/A

4K HDR (and HDR10+) streaming
Voice remote

The Roku Express 4K Plus was released in April of this year and allows you to stream your favorite content in 4K Ultra HD resolution with support for HDR10+. The affordable streaming stick includes a Roku voice remote so you can launch movies, search for titles and adjust the volume completely hands-free.

The 4K streaming device launched in the US and UK with a starting price of $39.99/£39.99. Even though the Roku Express 4K is a new release, we've already seen slight discounts on the streaming device.

Roku Streaming Stick Plus deals

A tiny yet superb 4K streaming device

Picture quality: 1080p HD, 4K, HDR | Connectivity: Wireless | Remote: Voice with TV power and volume controls | Headphone jack: No | Storage expansion: N/A

Cheap 4K Streaming
Improved remote
Packed with apps

Roku continues to give rival streaming devices something to worry about as the new Roku Streaming Stick Plus is super modern, super small and, most importantly, super cheap. Not to mention, unlike many of the older models it's been released in the UK too. Now Brits can finally join the 4K Roku party like the US has been enjoying for years! You're even getting HDR content from supported apps too.

While Amazon's 4K Fire TV Sticks are similarly priced and have a more intuitive remote design, plus Alexa support, you might find the wider range of streaming services on the Roku more appealing.

Roku Ultra deals

The one with all the features

Picture quality: 1080p HD, 4K, HDR | Connectivity: Wireless or ethernet | Remote: Voice with TV power, volume and gaming controls | Headphone jack: Yes - on remote and box | Storage expansion: Micro SD and USB

Headphone jack on remote
Expandable storage
Gaming remote
More expensive

This Roku was not released in the UK. So don't expect many (if any) UK prices. The Roku Ultra is the most feature-packed of all the Roku media streamers. It has all the quality 4K and HDR streaming and ports of the Roku Premiere Plus. So what do you get for the extra cash? The remote control gets the most attention on the Ultra as it can be used for voice search, it has extra buttons to make it a handy game controller and there's even a little speaker to help you find it via a button on the console. There's also a USB storage slot and an optical out audio port.  We're loving the option for private listening via the bundled-in JBL headphones headphones that you can plug into the remote too. 

If you're not bothered about the extra audio ports, expandable storage and using the Roku for gaming, then you should opt for one of the Roku deals we mentioned earlier and save a big chunk of cash.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.