On the Google IO 2014 stage, Pichai noted that custom keyboards and widgets have been a part of Android for the last four to five years, clearly a dig at some of the features Apple was most excited to introduce at WWDC 2014 just a few weeks ago.
"The approach we're taking is very distinctive," Pichai said. "We're building an open platform at scale, and will be able to touch billions of people."
Fighting words from Pichai but we could just as easily see how Android L's new Material Design interface looks pretty similar to the flat look Apple introduced with iOS 7.
Similarly the new block of notifications on Android's lock screen has been fundamentally missing part of Google's mobile OS for some time now. Meanwhile iOS has had lock screen notifications since iOS 5.
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