Three: 97% of network traffic is data

Won't somebody think of the phone calls?

Three 97 of network traffic is data

It might surprise Alexander Graham Bell to discover that phones these days are barely used for making telephone calls, with Three revealing that 97% of all its network use is now data.

That leaves only 3% accounting for calls and text messages and is a massive 427% increase in data use over the last 14 months - a rise that Three attributes to app downloads, movie streaming, checking maps and the like.

"Staggeringly, 97% of all the traffic that now travels through our network is data," writes Phil Sheppard on the official Three blog.

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Magic number

"Back in 2003 when we began our journey as a 3G network, it felt at times like the technology we had at our fingers tips was a bit Tomorrow's World," he said, going a bit This Is Your Life.

"It was ahead of its time, and few knew how 3G and mobile data could really be relevant in people's lives particularly with a lack of decent handsets.

"Fast forward to today, in a market flooded with tablets and smartphones, and there can be no denying the importance of a reliable, powerful network like ours."