Both existing and non-Virgin Media customers can phone up and order the phones from today - beating the likes of Vodafone, Orange and O2 to the punch.
The HTC Desire, as we brought you news of earlier this week, will be available for £30 per month on a two year deal, with a free phone.
Offers on offer
Existing Virgin Media customers also get a raft of extras from the firm, including free calls to other Virgin Mobiles, free calls from their home phones to Virgin Mobiles during their inclusive home phone inclusive periods, and either a £5 lower tariff for the same contract term or a shorter 18 month contract for the same monthly tariff.
Virgin Media is also offering its customers the BlackBerry Bold 9700 on an exclusive deal for one month, before opening it up to the wider public, as it seeks to expand its portfolio of cutting edge smartphones.
If you want to check out the phones yourself, head on over to Virgin Media's mobiles page to see what's on offer.