Nokia has announced its intentions towards graphene, hoping to bring the super thin, strong, lightweight carbon allotrope to the masses by getting involved in research into the super-substance.
Graphene has got the technology world all afluster, as it ticks all the nerd boxes for strength, thinness, low weight and – most excitingly – bendy.
Nokia is joining the Graphene Flagship program because it "believes that graphene is a future-changing material" and "to help bring this most-promising material to the real-world."
It's not clear exactly what Nokia itself will be doing to help other than pumping money into the project, with nine other partners also on board, notably four Nobel laureates and a parliament of universities taking part.
And here's where we wax lyrical about graphene: graphene sounds science-fictionesquely brilliant, like the Superman of materials.
It's just one atom thick – one atom! – while simultaneously having a breaking strength 300 times greater than steel, making it the strongest material ever tested.
It's also light as a feather, super conductive and crazy-flexible, meaning we could see OLED displays or solar cells shaped to curl around columns or screens that we can roll up and hide away in a cupboard.
Nokia's excited because its involvement in the initiative means that it could have first dibs on the stuff, potentially bringing concepts like Nokia Morph coming to fruition.
"Imagine a phone that can be screwed up into your pocket, where the size restrictions of today don't apply," it says. Imagine, indeed.