Shares in Vodafone rose today following the announcement by the UK mobile operator of a deal with News Corp's MySpace to offer footage from Vodafone-sponsored music events to MySpace users.
The new 'Vodafone Music Reporter' service will be made available in Germany, Italy, Spain and the UK – allowing music fans to mix-up their own content with that of others in classic Web 2.0 fashion.
Festival reporters wanted
UK MySpace users can check out www.myspace.com/vodafonemusicreporter_uk to share their pics and videos of Vodafone Music Unlimited events.
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"I guess content is what they want now to drive volumes over the 3G network," a trader told Reuters.
Vodafone shares were up 2.2 percent following the news.