Sky, TalkTalk and CityFibre have teamed up to launch a 1Gb broadband service in York, which will be the first step of a wider rollout.
The partners plan to build a city-wide fibre-to-the-premise network with fibre-optic broadband speeds that far surpass what most others offer on the market. Fujitsu will install the technology required.
The plan is to test a new cost-effective pure fibre network, independent of BT's Openreach service. Both Sky and TalkTalk customers will benefit from the deal, with higher speeds at better value than now.
While many people still cannot get basic internet, some companies are beginning to roll out ultra-fast speeds. Google introduced 1Gb broadband to several cities in the US, and is now working on a 10Gb service.
More to come
This will be only the first stop for the new broadband service, with two more cities planned for the near future. Details of that are under wraps for now.
"This trial will help us understand the potential for cutting-edge technology to help us give customers an even better quality of service and we're looking forward to working in partnership with TalkTalk and CityFibre," said Stephen van Rooyen, Managing Director of Sales, Marketing and Brand Group and Sky.
Councillor James Alexander, head of the City of York Council, heralded the move as a recognition of York's place as "the digital infrastructure capital of the UK."
The service will be up and running in 2015.