Black Friday smartwatch deals 2023 – The top deals live right now

Garmin Forerunner 245 Music: was $349.99 now $199.99 at Amazon
Garmin's Forerunner line comprises some of the best running watches you can buy, and this deal is a doozy: grab a great GPS watch with outstanding running metrics and music capabilities for just under $200. 

Samsung Galaxy Watch 6: was $299.99 now $229.99 at Best Buy
The Samsung Galaxy Watch 6 features a slim display and new health and fitness features, such as a custom workout option and a redesigned sleep app, as well as a 3-in-1 biosensor, skin temperature sensor, and GPS technology. Best Buy has Samsung's latest smartwatch on sale for $230, a $70 discount.

Apple Watch Series 8 GPS & Cellular 45mm: was $459.99 now $354.99 at Target
A really good $105 discount on the Series 8, this time at Target. Note this is the larger, more expensive 45mm, as the discount on the smaller 41mm model (GPS only for $224!) is currently sold out. The discount only applies on Product Red colored models. 

Apple Watch Series 9 41mm GPS: was $399.00 now $329.00 at Amazon
The Wi-Fi-only model can’t connect to the internet without a phone or Wi-Fi, but it’s still a great watch and the most up-to-date Apple has to offer, with a refreshed 2,000-nit brightness screen and tons of applications for that novel new Double Tap feature. Now $70 off 

Apple Watch Series 9 45mm GPS: was $429.00 now $379.00 at Amazon
The same great watch with the same great $70 discount, this time with a larger screen, the Series 9 45mm has a bit more real estate to enjoy that Retina display OLED screen in all its brighter glory. No compromises in battery life either, despite that slightly increased power output, thanks to the faster processor.

Apple Watch Series 9 41mm GPS & Cellular: was $499.00 now $429.00 at Amazon
The Series 9 also has a new colorway to choose from – pink. If you were a fan of this year’s #Barbiecore trend, you can now get a watch to match. This model comes in a variety of other colors too, with cellular connectivity enabled. 

Apple Watch Series 9 45mm GPS & Cellular: was $529.00 now $429.00 at Amazon
The Series 9 45mm with GPS and cellular is a massive $100 off right now, making it the same price as the 41mm version: when it was the most expensive aluminum-backed watch of the range. The cellular connectivity option allows you to take calls and messages even without having your phone handy – and to accept or reject them with a Double Tap.  

Apple Watch SE 2 GPS 44mm: was $279 now $219 at Amazon
If the 40mm display of the model above isn't large enough for you then this slightly more pricey Apple Watch SE 2 with a 44mm screen could be what you need. It's also on sale right now; at Amazon you can save 21%.

Garmin Instinct Solar: was $349.99 now $199.99 at Amazon
Garmin's original Instinct outdoor watch is still a spectacular tool, and a steal at this price with solar battery-extending Power Glass technology. With tons of GPS and health monitoring credentials, it's a great gift for beginner, intermediate hikers and trail runners who don't yet have a smartwatch. 

Apple Watch Series 9 41mm GPS: was $399.00 now $329.00 at Amazon
The Wi-Fi-only model can’t connect to the internet without a phone or Wi-Fi, but it’s still a great watch and the most up-to-date Apple has to offer, with a refreshed 2,000-nit brightness screen and tons of applications for that novel new Double Tap feature. Now $70 off 

Apple Watch Series 9 45mm GPS: was $429.00 now $379.00 at Amazon
The same great watch with the same great $70 discount, this time with a larger screen, the Series 9 45mm has a bit more real estate to enjoy that Retina display OLED screen in all its brighter glory. No compromises in battery life either, despite that slightly increased power output, thanks to the faster processor.

Apple Watch Series 9 41mm GPS & Cellular: was $499.00 now $429.00 at Amazon
The Series 9 also has a new colorway to choose from – pink. If you were a fan of this year’s #Barbiecore trend, you can now get a watch to match. This model comes in a variety of other colors too, with cellular connectivity enabled. 

Apple Watch Series 9 45mm GPS & Cellular: was $529.00 now $429.00 at Amazon
The Series 9 45mm with GPS and cellular is a massive $100 off right now, making it the same price as the 41mm version: when it was the most expensive aluminum-backed watch of the range. The cellular connectivity option allows you to take calls and messages even without having your phone handy – and to accept or reject them with a Double Tap.  

Fitbit Sense 2: was $249.99 now $199.95 at Amazon
This is a nice $50 discount on Fitbit's priciest (and most premium) smartwatch, bringing it down to a record-equaling low price. All-day stress detection with an EDA scanner, skin temperature sensor and stress management score can help identify what to do to keep you zen. It's also available at the same price from Best Buy.

Google Pixel Watch: was $279.99 now $199.99 at Best Buy A very good $80 off last year's Pixel Watch with Wi-Fi only. With full smartwatch capabilities and Fitbit integration, at this price it might just be better value than this year's Pixel Watch 2. A great discount.

Fitbit Versa 2: was $139.95 now $95 at Amazon (refurbished)
One of Fitbit's most popular watches ever gets a big discount on this refurbished model. The tactile button, as opposed to the Versa 3's solid state digital sensor, was so popular that it returned for the Versa 4, while it introduced Fitbit Pay and Amazon Alexa control to the Fitbit lineup, so you've got those features as well as all the usual Fitbit Premium goodies.

Ticwatch Pro 5: was £329.99 now £269.99 on Amazon
Save on this awesome WearOS watch, which we rated 4.5 stars in our review. The always-on OLED display and 80 hours battery life make it a fantastic Garmin or Pixel alternative. 

Garmin Forerunner 55: was $199.99 now $169.99 at Kohl's
A great entry-level smartwatch for under $200, the 55 doesn't contain some of the more advanced running features of the Garmin Forerunner 255, 955, 265 and 965 models, but it's got more than enough information about your run to see you through to your first half-marathon and beyond. Two weeks of battery too!

Garmin Instinct 2 lime green: was $349.99 now $199.99 at Amazon
Garmin's Instinct 2 outdoor watch gets a snazzy colorway and a $150 discount here, a phenomenal deal for runners, hikers and anyone who wants an all-purpose outdoor watch at a very good price. A spectacular outdoor tool. 

Fitbit Versa 4: was $199.95 now $149.95 at Amazon
One of Fitbit's flagship watches gets a $50 discount. The tactile button, as opposed to the Versa 3's solid state digital sensor, was popular on the Versa 2 and it returns here, while Google Wallet and Amazon Alexaare included as well as all the usual Fitbit Premium goodies. 

Fitbit Versa 3 smartwatch: was $199.99 now $149.99 at Dick's Sporting Goods
Fitbit's best smartwatch is $50 off at Dick's. You can follow along with workouts on the smartwatch's screen, or use one of 15 modes to go it alone. GPS tracking aids in cycling and running tracking. 

Samsung Galaxy Watch 4 40mm: was £199.99 now £149.99 at Amazon
Today's Black Friday deal on the Samsung Galaxy Watch 4 brings the price down to $149.99, a record low. The Samsung Galaxy Watch 4 may be two gens old, but it's packed with health and fitness features, including activity and sleep tracking and advanced heart rate monitoring that will notify you when an irregular heartbeat is detected. You're also getting a slim, lightweight design, GPS technology, and a two-day battery life.

Apple Watch SE 2 40mm: was £259.00 now £199.00 at Currys
Save £60 on last year's SE 2, a great budget watch that, for our money, is the best value up-to-date Apple Watch of the current bunch - especially at this price. UK shoppers looking for a cheap Apple Watch should get this deal.

Apple Watch Ultra with orange Alpine loop: was $£849.99 now £669.00 at John Lewis
We can expect to see more discounts like this excellent £180 off the original Apple Watch Ultra. The orange d-hook-secured Alpine loop, longer battery life, advanced hiking features, and sophisticated dive computer capabilities make it ideal for wilderness fans and weekend warriors alike.