I've been monitoring Apple Black Friday deals all month – and the big discounts on AirPods, iPhones, iPads and MacBooks are finally arriving

We called this machine "a beautiful, intelligent beast" in our 4.5-star iPhone 16 Pro Max review, loving its massive screen, camera control button and fantastic performance. It has been superseded by the 17 Pro Max, but it's still more smartphone than most users will know what to do with. And this deal makes it AU$500 cheaper than its successor.

If you want a big-screen iPhone, the data to match and to avoid paying for power that you don't really need from the iPhone 17 Pro Max, this is the deal for you as there is not iPhone 17 Plus. Impressively affordable at launch, as stated in our iPhone 16 Plus review, it's an even better pick up. Kogan First members get an extra AU$10 off.

We'd love to see a bigger saving, but the iPhone 15 is still an excellent handset in 2025. In fact, we think it's the best budget-friendly iPhone to buy if camera quality is important to you. Kogan First members can get an extra AU$20 off.

If you’re looking to upgrade your older iPhone model without spending big on an iPhone 17, the iPhone 16e is an excellent choice, especially with this discount. We think it’s the better option over the a discounted iPhone 15. Despite its solo camera, it offers incredible battery life and modern features like Apple Intelligence and the Action button.

Save AU$504 on plan fees when you pair an iPhone 17 Pro, iPhone 17 or iPhone Air with an eligible 36-month contract

Offering double data and discounted prices on its phone plans, you can save even more by pairing your new iPhone 17 or iPhone Air with a Vodafone plan. While you won't save on the devices themselves, AU$14 p/m off your chosen plan over 36 months results in a AU$504 saving. Plus, considering the iPhone 17 Pro Max's price, a long contract (and smaller repayments) will be attractive to many.

Save AU$754 on plan fees when you pair the iPhone 16e with an eligible 36-month contract

Combing a AU$250 discount on the RRP of the iPhone 16e itself with the plan deal above, you can save a whopping AU$754 all up. This is thanks to a Black Friday deal that cuts AU$14 p/m off plan fees over 36 months – adding up to AU$504.

Get the iPhone 16e at half price when connected an eligible plan over 24 or 36 months – just AU$499

The iPhone 16e is the best budget iPhone that you can buy and that's at its regular AU$999 price tag – so snagging it at 50% off is one helluva deal. You'll have to pair it with an Optus SIM over 24 or 36 months, but considering you can get 50GB for just AU$38.50 p/m (or 200GB for AU$45.50 p/m) on the first 12 months for Black Friday, that hardly diminishes this deal.

Need something with a little more power? Maybe you just want a smaller device. 2024's iPad mini offers both. Its A17 Pro chip provides enough power to handle Apple Intelligence, all within a compact 8.3-inch device. Plus, at this price, it's only AU$100 more expensive than the retail price of the model above. The biggest complaint in our iPad mini (2024) review was its price, and this deal more than takes care of that.

Looking for a laptop replacement or just a tablet that can actually handle all the work you can throw at it? From 4K editing to high-powered gaming, the M3-powered iPad Air can take it on – now AU$252 off. We loved its power, display and battery life in our 11-inch iPad Air with M3 review.

In our MacBook Air (M4) review, we said it was "the best ultraportable" with a new price that makes it "even more appealing". Its M4 chip delivers top-notch performance, and it features the same (excellent) design and all-day battery life as the previous model. We don't tend to see much in the way of Apple discounts, so this 21% off the latest model is a great deal.

We'd hazard that the extra power found in the M4 model above is worth the extra cost, even if you won't actually notice the difference. But why pay for something you don't need? A great option for students (and frankly anyone) it offers speedy performance that will easily handle most tasks.

It's a small discount, but if you've been waiting to snag Apple's tiny PC, this might be the best it gets. Calling it smaller, faster, better" in our Apple M4 Mac mini review, our tester loved the power and value provided by its tiny build. That said, a AU$72 discount isn't anything to sneeze at.

We called it "the best Apple Watch for most people" in our Apple Watch SE 3 review, applauding its speedy performance and classically-modern looks. Sitting comfortably within our guide to the best Apple Watch, it matches the Series 11 and Ultra 3 in speed, has a solid battery life and compact design without feeling like a budget offering.

Our tester was so happy writing our Apple Watch Series 11 review, they were almost relieved to have "a mainline Apple Watch that can go the distance". We loved its bigger battery, more durable display and new watchOS 26 that adds handy health features like Sleep Score.

While they dropped to just AU$166 in July, this deal is cheaper than what we saw during the most recent Prime Day sale. They offer excellent spatial audio and dynamic head tracking to go with their stellar sound. Incredibly comfortable, they're exactly what any iPhone user is after.

Want the comfort of the regularly-shaped AirPods, but the noice-cancelling of the more in-ear AirPods Pro model? While its ANC might not be as good, we said it was "remarkably close" to the AirPods Pro 2 in our Apple AirPods 4 with Active Noise Cancellation review. In fact, we think they're "the best open-ear buds for iPhone".

Our tester called them "the perfect headphones for Apple devotees" in our Apple AirPods Max review. More than a year on, nothing has changed. They offer unbelievable audio, a fantastically smooth user experience and great noise cancelling. They're still more expensive than competitors like the Sony WH-1000XM6, but there are some cool extra features for iOS.

A 5% discount isn't usually one we'd sing about, but this is about the best we expect to see on the Apple TV 4K. It's easily the best streaming device on the market. While it's small, it offers HDR10+ and the company’s A15 Bionic chip for snappy menu navigation and game-play in Apple Arcade.

In today’s mile-a-minute world, it can be easy to lose track of the small things – and I mean that literally. Apple’s AirTags are a great way to keep tabs on the whereabouts of your keys, wallet or suitcase. If you've just got one item (like a suitcase) to track, the singular pack is also down from AU$49 to just AU$40.

Taking advantage of the M3 iPad Air or iPad mini deals above, or holding out for something better? Whatever the case, you'll want to pair it with this Apple Pencil. It opens up a world of possibilities – from easy sketching and art, to note taking and just easier scrolling depending on your position. While Android tablets tablets often include a stylus, that's not the case here, but we think it's a worthy purchase at this price.