Today's best Black Friday Apple deals: I've found the best price cuts on iPhones, iPads, AirPods, and MacBooks

Apple iPhone 17 Pro: free with a new unlimited line, plus free iPad and Apple Watch at T-Mobile
T-Mobile's biggest and best deal on the iPhone 17 Pro gets you the device - plus a free iPad and Apple Watch - on a new Experience Beyond plan this Black Friday week. This kind of deal is pretty rare for T-Mobile, so it's a definitely a Black Friday highlight if you're eying up an upgrade. Overall, a strong deal, although the usual caveats apply here: the Experience Beyond plan is the pricier option at T-Mobile, and you also need to take out cellular lines on those accessories to claim them.

Apple iPhone 17 Pro Max: free with a new unlimited line, plus free iPad and Apple Watch at Verizon
Verizon has just upped the ante with its Black Friday deals today, with this incredible promotion on the iPhone 17 Pro Max. For the first time ever, you don't need to trade-in to get this device for free alongside a new unlimited line. On top of that, you can also throw in a free iPad and Apple Watch. Previously, that's a promotion that's only been available on the cheaper 17-series devices. Even better still, this deal is eligible on the higher-end Ultimate and mid-tier Plus plan, so you're not technically tied into the priciest option here if you don't want it. Deal!

Apple iPhone 17: free with a new unlimited line, plus free iPad and Apple Watch at Verizon
And, that same Verizon deal is also available on the standard iPhone 17. On paper, this one might not seem quite as good value as the 17 Pro Max deal above, but it's worth noting that the free iPhone 17 is available on the entry-level Welcome Unlimited plan, which makes it a better option for the budget-conscious. You can also throw in a free iPad and Apple Watch here, although note you will have to pay extra for accessory cellular lines, and these lines don't get any bundle discounts on the Welcome plan. If you're looking to bundle, I would go the whole way and grab the iPhone 17 Pro Max on the higher-end plan.

Apple iPhone 17 series: up to $1,1100 off with a trade, plus iPad and Apple Watch for $0.99 at AT&T
This is my favorite deal at AT&T this week, although I don't think it's a Black Friday special technically. You can trade-in a wide range of devices today to get a massive trade-in rebate of up to $1,100 off one of the latest iPhone 17 devices. That's enough to get the iPhone 17 Pro for free right now and you can also throw in a free iPad and Apple Watch for just $0.99 per month each. As always, you will need cellular lines and an unlimited data plan to be eligible for all the freebies though!

Apple iPhone 17: four devices for free on an unlimited plan (no trade) at T-Mobile
Here's another incredible Black Friday special from T-Mobile; one that's particularly good for families. Right now, you can get four iPhone 17 for free on an unlimited data plan without the usual trade-in criteria. By itself, that doesn't sound ground-breaking, but the real magic here is in the details. Plan eligibility for this deal includes the carrier's entry-level 'Essentials' plan, which comes out at just $100 per month for four lines. Yep, that means you can get four free iPhone 17 on four lines that average out at just $25/mo each.

Apple iPhone 16 series: get a $75 gift card, plus up to $670 off with a trade-in at Apple
Apple is just about to launch its big 'gifting' event, so it's worth waiting if you're looking for an unlocked iPhone 16. The official retailer will be throwing in a $75 gift card alongside devices, which is a nice little bonus - if somewhat underwhelming! This is in line with what Apple usually offers over Black Friday, and it's pretty useful for bagging discounts on things like AirPods or chargers. As always, the main selling point here is the trade-in rebate of up to $670, which remains your sole option if you're looking for a discount on an unlocked device.

Apple's latest base iPad is on sale for a record-low $274 at Amazon. The most significant upgrade for this model versus the previous generation is the newer A16 chip for faster performance, but you'll also get double the storage as standard (128GB instead of 64GB). Other features include a sharp 11-inch Liquid Retina display and solid 12MP front and back cameras, which make this iPad the best iPad for casual streamers and scrollers. If Amazon's stock runs low, you can find similar deals at Best Buy.

Amazon has the newest iPad Air with the M3 chipset on sale for a record-low $449 right now. In addition to Apple's superfast brain, this iPad features a crisp Liquid Retina display, 128GB of storage as standard, 12MP front and rear cameras, and support for Apple's AI features. Discounts are also available on the larger 13-inch model.

If you like the look of the iPad Air and know that you need the highest amount of storage, then the 512GB model is absolutely worth considering this Black Friday. It's currently on sale for a record-low $749, which is actually $35 cheaper than Amazon's current deal price on the 512GB variant of the previous iPad Air. As such, there's really no reason to choose the older model.

If you're after a smaller iPad, Amazon's Black Friday sale has knocked a huge $100 off the price of the A17 Pro-powered iPad mini. We did see this tablet drop to $379 during Prime Day, but $399 is still an exceptional deal price. You can choose from all four colorways, and similar discounts are available on the 256GB and 512GB variants. In our Apple iPad mini A17 Pro (2024) review, we praised the new tablet's "pocket-friendly design" and "ability to support Apple Intelligence."

Amazon is already offering a hefty $100 off the newest iPad Pro, the iPad Pro 11-inch (2025). The main difference between this and the 2024 model is the former's M5 chipset, which, on paper, delivers faster CPU, GPU, and AI performance speeds over the M4 chipset. Will you notice that difference in reality? Probably not. So, we suggest you pick whichever model is cheaper between the 2024 and 2025 iPad Pro (see the 13-inch model above).

Display - 13-inch
Processor - Apple M1
RAM - 16GB
Storage - 256GB

The cheapest MacBook you can buy is the Apple MacBook Air M1, available exclusively at Walmart for just $549. Not only is this an outstanding price for a laptop that still holds up well in 2025, but it could also be the last chance to pick one up, as it's officially discontinued. Don't miss this incredible deal if you're looking for a great bang-for-your-buck MacBook.

Read our full MacBook Air M1 review.

Display - 13-inch
Processor - Apple M2
RAM - 16GB
Storage - 256GB

Newer M3 and M4 models are now available, but this is an unbelievable price for a 13-inch MacBook Air with an M2 chip. While it's an older model, it remains an incredibly powerful laptop for those who need a premium powerhouse for school, productivity, coding, or creative work. You also get double the RAM at 16GB (compared with, for example, a base Air M3), although the 256GB of storage feels a little paltry in 2025. Still, we rated it highly in our MacBook Air M2 review, thanks to the stylish design, clear display, impressive performance, and long 18-hour battery life.

Display - 13-inch
Processor - Apple M4
RAM - 16GB
Storage - 256GB

With a powerful M4 chip, this MacBook Air can handle just about any task you throw at it, while its excellent display, comfortable keyboard, and impressive battery life round it out. Right now it's on sale for $749, saving you 25% ($250). This is my favorite model because it gives you a little bit of everything: great performance, awesome portability, a fantastic display, and an affordable price tag.

Read our full 13-inch MacBook Air (M4) review.

Display - 15-inch
Processor - Apple M4
RAM - 16GB
Storage - 256GB

Save $250 on Apple's latest 15-inch MacBook Air (M4), bringing it down to $949 total. This configuration comes with 16GB of RAM and a 256GB SSD, which I think is the sweet spot for university students and remote workers (especially when paired with a cloud storage service). If you want some more storage space, you can double it to 512GB for an extra $200.

Read our full 15-inch MacBook Air (M4) review.

Display - 14-inch
Processor - Apple M5
RAM - 16GB
Storage - 512GB

Apple's latest 14-inch MacBook Pro is down to the lowest price I've ever seen it at, thanks to Black Friday. If you already have an excellent M4 MacBook, you don't have a major reason to upgrade to the M5. But, if you're still rocking an M2, or even an Intel-based MacBook, this is an excellent opportunity to get a much-needed performance boost at a very reasonable price. This configuration comes with 16GB of RAM and a 512GB SSD, but you can double the storage to 1TB for an extra $200.

Read our full 14-inch MacBook Pro (M5) review.

Display - 16-inch
Processor - Apple M4 Pro
RAM - 24GB
Storage - 512GB

If you want to hit the sweet spot between ultra-high performance and a reasonable price tag for a premium laptop, the M4 Pro is the way to go. It's considerably more affordable than the M4 Max, but still offers incredible computing power for all of your creative tasks. And you also get that beautiful 16-inch Liquid Retina XDR display, offering an eye-catching viewing experience for shows and story games in your downtime. Now for $310 off during Black Friday.

Read our full 16-inch MacBook Pro (M4 Pro) review.

Record-low price: This $50 price drop takes one of the latest Apple Watch models down to its lowest price ever. This deal is the best around right now, but since it's a new product we don't know how long this saving will be available for – so it's best to take that into account. You should also note that this deal is only available for the 40mm Midnight aluminum case with Midnight sport band.

Read our full Apple Watch SE 3 review

Record-low price: Never before has the Apple Watch Ultra 2 dropped this low in price. If you were to ask us, we'd suggest thinking about adding this to your basket soon, as we don't know whether this deal will stick around for very long.

Save $50 (12%) in this early Black Friday deal on the brand new Apple Watch Series 11. The thinnest Apple Watch yet, with a wraparound LTP3 OLED display, it's a great-looking watch with Apple Intelligence-powered smarts and a boosted battery compared to previous Apple Watches, clocking in at 24 hours of average use.

42mm GPS & Cellular model: was $499 now $439

The same $50 discount applies to the larger 46mm model in both GPS-only and GPS & Cellular variations. The screen really pops with the larger model, so you can whiz through the smart stack, get more from Apple Maps, and set watch faces that come alive such as Apple's AI-powered photo selection.

46mm GPS & Cellular model: was $529 now $469

The 42mm Series 10 from last year gets a $68 discount at Best Buy. Functionally, it's very similar to the Series 11, with the same large curved screen, chipset and software. It loses out on a little battery life, but the discount more than makes up for it.

Series 10 (GPS) 46mm: was $429 now $364.99

No, it's not a massive discount, but it's the first real one we've had, and it's a decent one, taking 12% off the usual price of Apple's newest and most advanced ANC earbuds. The main difference between the Pro 3 and Pro 2 is the addition of heart rate sensing and Live Translation using Apple Intelligence, and the ANC is vastly improved, as our audio editor covered at length in her AirPods Pro 3 review – which is no small statement given that the ANC in the AirPods Pro 2 was already excellent.

This is the lowest price we've ever seen for the AirPods Pro 2, and it's an astounding value for earbuds this good. They sound superb, they have high-tier noise cancellation, they have an unlosable case, and they have the newer Live Translation and hearing aid features that also feature on AirPods Pro 3 – these are only missing the heart-rate sensors of the new model in terms of major features.

Apple's most affordable AirPods are currently at their lowest ever price on Walmart, and that makes them an even better buy. At under $70, these are great: they have personalized spatial audio, better-than-promised battery life (based on our testing), and fantastic integration with Apple's other devices.

Amazon is running the same AirPods 4 with ANC deal as Walmart. Spooky. Everything I've said above about these AirPods applies here: they're the best earbuds for iPhone users who want Apple's excellent device integration and ANC without having to shove anything into your ear canals.

This deal applies to most but not all color options for Apple's excellent over-ears: the Midnight ones are $50 more expensive than all the other colors. But that's no biggie because the softer shades look much better to my eyes – and the lower price makes these over-ears a much smarter buy.