Apple's big iPhone 17 reveal means huge savings on older devices – AirPods, Apple Watch, and iPhone deals from $117

Apple deals
(Image credit: Future)

Thanks to today's Apple Event, retailers are slashing prices on older model devices. The tech giant has unveiled the iPhone 17, the AirPods Pro 3, and the Apple Watch 11, which means you can find incredible deals on previous generations.

As TechRadar's deals editor, I've combed through sites like Amazon, Best Buy, and Walmart to find today's best Apple deals. You can find discounts on older-model AirPods, iPads, the Apple Watch, MacBooks, and more with prices starting at just $118.

A few highlights include the iPhone 16 Pro Max for free with a new line at Verizon, the 11-inch iPad on sale for $299, and the popular AirPods 4 on sale for only $117.40.

Below you'll find links to today's best Apple deals at a glance, followed by the top deals. I've also included the AirPods Pro 3 and the Apple Watch 11, which are available to preorder today, if you'd prefer Apple's latest and greatest devices (and don't mind paying for them).

Today's best Apple deals at a glance

The 13 best Apple deals right now

Apple  EarPods Headphones with Lightning Connector
Apple EarPods Headphones with Lightning Connector: was $19 now $15.96 at Amazon

If you're a fan of Apple products and on a budget, Apple's wired headphones are on sale for only $15.96 - a record-low price. A slim, quality-looking design, clear sound, and comfortable fit are just a few of their best qualities. The earbuds also work with all devices that have a Lightning connector.

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Apple AirTag
Apple AirTag: was $29 now $24.99 at Amazon

The Apple AirTag is Amazon's top-selling tech gadget, and it's on sale for only $24.99. A great back-to-school gadget, simply attach the AirTag to your backpack or any item you don't want to lose, and your iPhone will locate it.

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Apple AirPods 4
Apple AirPods 4: was $129 now $117.40 at Amazon

The AirPods 4 are Apple's cheapest AirPods, and you can find them on sale for $117.40 at Amazon. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.

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Apple AirPods Pro 2
Apple AirPods Pro 2: was $249 now $199 at Amazon

Apple's best-selling AirPods Pro 2 sound excellent, offer top-tier noise cancellation, feature Dolby Atmos spatial audio, which is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). Today's deal is the best price you can find right now.

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Apple Watch SE (40mm, GPS)
Apple Watch SE (40mm, GPS): was $279 now $189 at Amazon

If you're looking for a budget smartwatch, Amazon has the Apple Watch SE for $189, which is the cheapest Apple Watch you can buy. The Apple Watch SE tracks activity, sleep, and calories burned and will notify you when a high or low heart rate is detected. The water-resistant smartwatch also helps you stay connected by allowing you to receive notifications, take calls, and reply to texts directly from your wrist.

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Apple Watch Series 10
Apple Watch Series 10: was $399 now $329 at Amazon

Thanks to the Series 11 release, you can find the Apple Watch 10 on sale for $329 at Amazon. All of its upgrades are integrated into a thinner, more comfortable body. It includes all the standard health and fitness tracking features, as well as some more advanced ones, such as an ECG for monitoring heart irregularities, overnight metrics to identify issues like sleep apnea, and more.

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iPhone 16 Pro Max: free with a new unlimited line (no trade) at Verizon

iPhone 16 Pro Max: free with a new unlimited line (no trade) at Verizon
Verizon's current deal on the iPhone 16 Pro Max is the best the carrier has ever offered on the device. Right now, you don't even need to trade-in to get this phone, which is still valued at $1,199, for free alongside a new line on an Ultimate unlimited plan. Yes, that's the priciest plan at the carrier, but this is still a significant discount that's well worth considering if you want a high-end device.

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Apple iPad A16 (2025)
Apple iPad A16 (2025): was $349 now $299 at Best Buy

You can get the latest Apple iPad A16 on sale for $299, which is only $20 more than the record-low price. The most significant upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.

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Apple iPad Air 11-inch (M3, 2025)
Apple iPad Air 11-inch (M3, 2025): was $599 now $549 at Best Buy

Best Buy has the newest iPad Air with the M3 chip on sale for $549. In addition to that more powerful chip, the latest iPad Air features a crisp Liquid Retina display, 128GB of storage as standard, 12MP front and rear cameras, and support for Apple's AI features.

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Apple iPad Pro M4
Apple iPad Pro M4: was $999 now $949 at Best Buy

If you're looking for a tablet with laptop-like power, Best Buy has the M4 iPad Pro on sale for $949 – $50 more than the record-low price. The iPad Pro delivers incredible performance and speed, thanks to Apple's latest M4 Chip, an exceptional battery life, and an 11-inch Ultra Retina XDR display.

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Apple MacBook Air M1
Apple MacBook Air M1: was $999 now $599 at Walmart

The cheapest MacBook you can buy is exclusively available at Walmart, the Apple MacBook Air M1, for just $599. Not only is this an outstanding price for such a powerful laptop that still holds up great for 2025, but this could be the last chance to pick one up now that it's officially discontinued. Don't miss this incredible deal if you're looking for a great bang for the buck MacBook.

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Apple MacBook Air 13-inch (M2)
Apple MacBook Air 13-inch (M2): was $799 now $699 at Best Buy

Display - 13.6 inches
Processor - Apple M2
RAM - 16GB
Storage - 256GB

Newer M3 and M4 models are now available, but this is an unbelievable price for the MacBook Air 13-inch with an M2 chip. Sure, that's an older version, but this is still an incredibly powerful laptop for those needing a premium powerhouse for school and productivity, coding, or creative work. You also get double the amount of RAM at 16GB, although the 256GB of storage feels a little paltry in 2025. Still, we rated it highly in our MacBook Air M2 review, thanks to the stylish design, clear display, impressive performance, and long 18-hour battery life.

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Apple MacBook Air 15-inch (M3)
Apple MacBook Air 15-inch (M3): was $1,299 now $999 at Best Buy

Display - 15 inches
Processor - Apple M3
RAM - 16GB
Storage - 512GB

It may essentially be just a larger version of the MacBook Air 13-inch, but if that's what you want, then that's what you get – and it's now reduced to its lowest-ever price at Best Buy. Our MacBook Air 15-inch review praised the display, performance, design, and speaker array, although we did think the jump in size hurt one of the MacBook Air's key selling points – its portability. Nevertheless, this is still an impressive laptop that was awarded a full five stars.

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You can also see today's best Apple Watch 11 preorder deals and learn all about the iPhone 17 and iPhone 17 preorder deals.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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