Hitachi has launched its latest ultra-slim LCD flatscreen with an amazing 35mm profile which, as the company reminds us, is "thinner than an average remote control".
The TV weighs in at a mere 10.9kilos and is around a third of the depth of a conventional flatscreen TV.
Head of Brown Goods at Comet, Bill Moir, had the following to tell us about Hitachi's latest range:"'TVs just keep getting thinner and customers have fully embraced the change from the big black boxes of yesteryear - 95 per cent of all the TVs we now sell are flatscreen.
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"We expect this new technology to fly off the shelves as people clamour to get their hands on this ground-breaking new bit of kit."
The range hits Comet stores next month, starting at £1,299 from the 32inch model.