Smartwatches have been ticking away in the foreground of the tech industry for a good year or so now, but many of us remain reluctant to strap them to our wrists.
The Samsung Galaxy Gear's 2013 debut met with a mixed response, garnering a so-so three stars on this very site.
It was essentially criticised as it failed to set the tech world alight as perhaps it had hoped.
The Sony Smartwatch 2 fared slightly better with three-and-a-half stars, yet still the whole smartphone-on-your-wrist concept is one that's struggling to sing to the average smartphone user.
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Of course, it's an industry that's still in its infancy, and until companies have had time to perfect the formula and give Joe Average a reason to need such a device, we're unlikely to see Dick-Tracy wannabes filling the streets.
Well, said companies, prick up your ears: TechRadar's Gareth Beavis and Hugh Langley reckon they have all the answers, and they're laying bare in this week's smartwatch-saturated show.
See that big 'play' button below? Click it. You won't regret it.