Philips shows off Cinema 21:9 potential

New website teases viewers in ultra-widescreen

Philips has cranked up the anticipation of its new Cinema 21:9 TV by releasing a new website for the ultra-widescreen device.

The 21:9 is the first telly of its kind, which shows off movies the way the director intended – in 2.39:1 format.

The 56-inch set is out in June with a reported price of £3,500. This may sound steep, but those of us who have seen the TV in action want one and want one now.

Clowning around

The website in question demos what movies will look like in 21:9. There's a short film playing which looks like a homage/rip-off of the 'clown' robbery scene in The Dark Knight. It also uses the Watchmen's trick of adding movement to tableaux-like images.

You can toggle between viewing the clip in 16:9 and 21:9 and Philips has even added Ambilight into the mix as well.

While it won't satiate your need for the TV, the website – which can be found at – at least gives you a glimpse of what the telly can do when it arrives in the UK in June.


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.