The LG C6 OLED TV is my dark horse pick for a World Cup winner — I said it ‘sets the bar for TVs in 2026’ in my review — and it’s already been discounted

With the 2026 World Cup just weeks away, you may be thinking about upgrading your TV. If your heart was set on OLED, I've got some good news.

Despite only being out for a few weeks, the LG C6 has had some tasty discounts. If you're in the UK, the 55-inch LG C6 is available for £1,439.20 (was £1,799) at Amazon UK. In fact, all of the C6's models are 20% off at a multitude of retailers.

If you're in the US, your best deal today is for the 65-inch C6, which is available for $1,999 (was $2,699) at Amazon US. Now, this model did drop to $1,799 very briefly earlier this month, but this is the best price it's been apart from then.

Today's best LG C6 deals

LG C6 55-inch OLED TV (2026) : was £1,799 now £1,439.20 at Amazon

The LG C6 is already on course to be one of 2026's best TVs. It improves on its excellent predecessor with higher brightness, better accuracy, and a new processor for added brightness and color. Luckily, it still carries everything that made its predecessor great as well. This deal at Amazon UK knocks 20% off the 55-inch C6, dropping it to £1,439.20: a price we wouldn't expect for months. The 20% discount is applied as you go through checkout.

View Deal

LG C6 65-inch OLED TV (2026) : was $2,699.99 now $1,999.99 at Amazon

The LG C6 has set a high bar for TVs in 2026, with its excellent performance, brilliant picture quality, and fantastic gaming features. It's a noticeable step-up over last year's C5, with higher brightness, a new processor, and better picture accuracy. While this isn't the cheapest the C6 has been (it dropped to $1,799.99 earlier this month), this is the best price the 65-inch model has been other than that brief period.

View Deal

Already one of 2026's best TVs

It's early days for my TV testing in 2026, as I still have major models from Samsung, Sony, Hisense, TCL, and more to test, but already the LG C6 has set the bar for TVs in 2026, and I suspect it's going to sit among the best TVs of the year.

The most pleasing thing I found was that when I compared it to its predecessor, the LG C5, the C6 was noticeably brighter, punchier, and had better picture accuracy, showing no signs of the green tint that I saw on the C5.

The C6 really does cover all the bases. It handled dark scenes from movies such as The Batman easily, delivering strong contrast with rich dark tones and impactful bright tones (thanks to its new brightness), while also giving real vibrancy to colorful movies like Elemental.

So why is the C6 my OLED pick for the World Cup? I found that setting its motion to Natural in the TruMotion settings delivered smooth performance across multiple sports, with no signs of artifacts or the dreaded soap opera effect. When the World Cup arrives, the C6 is more than capable of handling the back-and-forth camera angles and fast-moving players.

And, it'll do this with the crisp textures and accurate colors you'd expect from an OLED TV. You may have to do some light management if you're in a bright room, but the C6 should still look great.

Once the World Cup is over, the C6 is easily one of the best gaming TVs on the market, with a full suite of features and razor-sharp performance. It won't let you down with movies either.

While I still have a lot of TVs to test in 2026, the LG C6 has made itself a tough act to follow.

Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.