If you've been eying up LG's latest 2026 OLED TVs, patiently waiting for a significant price cut, then I have good news. Best Buy has just launched a 'Black Friday in July' sale, and it features some very, very good price cuts on the B6, C6, and G6. I've been scanning through today's listings at the retailer, and I've found some great options.
They start with this entry-level 48-inch LG B6 for $699 (was $999), which is the latest iteration of our favorite budget OLED model series. I've listed the cheapest 48-inch size here, but you'll find very good price cuts across the entire range here, so this is one deal that isn't to be missed if you want a decent OLED without breaking the bank.
Two other excellent options today include the 65-inch LG C6 for $1,799 (was $2,699) and the 77-inch LG G6 for $3,999 (was $4,499). Again, both are the latest models with excellent price cuts.
The C6, in particular, has caught my attention because the previous model was rated as our top TV of 2025 and this iteration is a significant upgrade. It's essentially a flagship OLED TV for a mid-range price and a great buy at this reduced price.
You can read more about these LG OLED TVs below, including links to our reviews. Note that the Best Buy Black Friday in July sale is set to end this Sunday, so these deals aren't around for long.
Today's best LG OLED TV deals at Best Buy
