Don't bother upscaling your DVDs, Samsung's 2009 range of LCD and plasma TVs will do a much better job than any player. At least that's the company's claim.

At an exclusive tech briefing, Samsung's senior engineer Boo Taeck Lim told HCC: 'We have invested over a billion dollars in R&D to develop and produce our own scaling technology.

Previously we used a chip sourced from Taiwan but now we have our own single chip scaling solution and it marks an enormous improvement in picture quality. It will appear in all mid- and up-market Samsung TVs this year. The new chip can auto-sense the original resolution of any source material, and will convert it back to whatever its original resolution was, before upscaling it to match the panel.'

Essentially, says Samsung, there's no point in buying or using an upscaling DVD with any of the brand's new screens.

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