Usually £1489, Currys has slashed the price to just £1099 – that's a huge saving of £390, making this outstanding 55-inch 4K TV more affordable than ever before. (Not in the UK? Scroll down for the best Philips OLED804 prices in your region.)
Today's best 4K TV deal
Philips 55OLED804 4K TV:
£1489 £1099 at Currys
This gorgeous 55-inch display is packing Philips' Ambilight technology, casting the colour from your TV to the surrounding walls for an immersive viewing experience. The OLED 804 also comes with Dolby Vision HDR and built-in Google Assistant. We're not sure how long this deal will last, so it's worthing acting qwuickly if you want to take advantage.
If you're watching upscaled HD content in 4K, you should find that it looks clear and natural, while native 4K content brings dynamism and rich imagery.
It's a great choice if you want to truly immerse yourself in your TV shows, films, and games, thanks to Philips' Ambilight technology, which uses rear-mounted LEDs to boldly cast coloured light from three of the set’s edges.
The Smart TV platform on offer here is Google's Android TV, which gives you access to key apps like Netflix, Amazon Prime Video, Google Play and YouTube (though annoyingly there's no support for All4 or My 5), as well as providing built-in Chromecast playback and Google Assistant voice control.
Not in the UK? Check out the best Philips 55OLED804 prices in your region below:
- Looking for more? These are the best OLED TVs you can buy right now
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Olivia was previously TechRadar's Senior Editor - Home Entertainment, covering everything from headphones to TVs. Based in London, she's a popular music graduate who worked in the music industry before finding her calling in journalism. She's previously been interviewed on BBC Radio 5 Live on the subject of multi-room audio, chaired panel discussions on diversity in music festival lineups, and her bylines include T3, Stereoboard, What to Watch, Top Ten Reviews, Creative Bloq, and Croco Magazine. Olivia now has a career in PR.