The best cell phone deals for September 2025

Looking for a shiny new device? You won't have top pay full with our handy roundup of this week's best cell phone deals. Just below you can find a comprehensive list of all the best savings for both carrier and unlocked devices on models that we've tested (and loved) here at TechRadar. Regardless of whether you're a fan of iPhones or more partial to a Samsung device, you'll easily be able to compare all your options right here.

Cell phone deals: quick links

Assorted Apple, Samsung, and Google devices on a light blue background

(Image credit: Future)

Jump to the section that's relevant for you:
1. Carrier phone deals
2. Unlocked phone deals
3. Specific pages for more phone deals
4. Phone deal tips

Generally speaking, you'll find cell phone deals coming in two forms - first as an outright sale on an unlocked device, and secondly as part of a carrier-plan tie-in. The latter can be a bit tricky, involving new cell phone plans and also trade-ins on old devices, but the savings can be absolutely huge if you're eligible. We've also seen many carriers throw in freebies alongside their deals recently as an extra incentive to sign up for those plans.

Which type of cell phone deal should you go for? Well, that will depend on your personal needs. If you're looking for the latest flagship device and an unlimited plan to pair it up with then you'll find great options at carriers like Verizon and AT&T. If you're looking for maximum flexibility or long-term savings, then it's generally better to consider either buying a device unlocked and then weighing up your plan options separately. This isn't a bad idea since there are a number of great prepaid plans on the market right now and there are often bring-your-own-device savings at the major carriers, too.

Note, all of the devices featured on our list have been personally reviewed by the staff here at TechRadar. They're all fantastic picks in their own right and you won't find any sub-par choices included. If you'd like to find out which is best for you we'd recommend checking our updated guide to the best phones for 2025.

Today's best cell phone deals at a glance

Carrier phone deals

Apple iPhone 17 series: up to $1,100 off with a trade-in and plan, plus free Apple Watch and iPad at Verizon

Apple iPhone 17 series: up to $1,100 off with a trade-in and plan, plus free Apple Watch and iPad at Verizon
Verizon's opening iPhone 17 deals offer a hefty trade-in rebate across every device in the range today. The biggest possible discount is a massive $1,100 saving that's currently available on the high-end iPhone 17 Pro devices, which is available with a new line on the Ultimate unlimited plan. That is a very pricey plan, but Verizon is also throwing in a $200 switching bonus and a free iPad and Apple Watch to sweeten the deal. Note that the accessories still require a cellular line, however.

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Apple iPhone 17 series: up to $1,100 off with a trade-in and unlimited plan at AT&T

Apple iPhone 17 series: up to $1,100 off with a trade-in and unlimited plan at AT&T
AT&T has some particularly generous trade-in rebates for its opening iPhone 17 deals this week, offering up to $1,100 off the iPhone 17 Pro and Pro Max, and up to $830 off the standard iPhone 17 and iPhone Air. To be eligible for the maximum discount, you'll have to hand over an iPhone 13 or newer, which is quite obtainable in terms of criteria. As a side bonus, AT&T is also offering a $200 rebate when you purchase a device online.

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Apple iPhone 17 series: up to $1,100 off with a trade-in, or $1,000 off with switch at T-Mobile

Apple iPhone 17 series: up to $1,100 off with a trade-in, or $1,000 off with switch at T-Mobile
Over at T-Mobile, you can get a decent discount of up to $1,100 off when you trade in a device and pick up a 17-series phone alongside a new unlimited line. According to the criteria, the biggest discount is eligible with a trade of an iPhone 13 Pro or newer, but older devices can still get up to $820 off here. If you're looking for a decent non-trade-in option, T-Mobile is also offering an impressive $1,000 rebate when you port your number over from a rival carrier. The switching deal can cover the entire cost of the iPhone Air, whereas the maximum trade-in rebate will cover an iPhone 17 Pro.

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Apple iPhone 17 series: up to $830 off with a plan at Boost Mobile

Apple iPhone 17 series: up to $830 off with a plan at Boost Mobile
Boost Mobile's impressive Infinite Access for iPhone deal is back again for the iPhone 17 series, offering an impressive discount that's not tied to the usual trade-in criteria. Right now, you can get $830 off when you bundle-in any of the four new devices alongside the carrier's $65/mo unlimited plan. If that doesn't appeal, then Boost also has a fantastic deal that gets you a full year of unlimited plan service when you buy a device upfront.

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Apple iPhone 16 Pro: free with a new unlimited data line at Verizon

Apple iPhone 16 Pro: free with a new unlimited data line at Verizon
Another incredible Verizon iPhone deal this week. You can also get the iPhone 16 Pro for free on a new unlimited line without a trade-in. Unlike the above deal on the iPhone 17 Pro, this promo is eligible on all of the carrier's MyPlan unlimited plans, meaning you can pair up the iPhone 16 Pro with one of the cheaper plans rather than the super-high Ultimate plan.

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Google Pixel 10 Pro XL:  $1,199 now $849 plus one-year plan for$360$180 at Mint Mobile

Google Pixel 10 Pro XL: was $1,199 now $849 plus one-year plan for $360 $180 at Mint Mobile
All three of the latest Google Pixel 10 devices are available with huge discounts today at the prepaid carrier Mint Mobile. No trade-ins are needed at all to get a maximum discount of up to $375 upfront. On top of that, the carrier is also throwing in one full year of unlimited data for just $180 – a great bonus that's eligible when you port your number over from another carrier.

Google Pixel 10: was $799 now $549
Google Pixel 10 Pro: was $999 now $749

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Google Pixel 10 series: up to $1,200 off with a new unlimited data line at Verizon

Google Pixel 10 series: up to $1,200 off with a new unlimited data line at Verizon
If you're looking for the latest Google Pixel 10 series at Verizon then you're in luck - this carrier has great deals across the range today. Available are discounts of up to $1,200 when you pair up a device with a new line on an unlimited plan. As with most deals at the carrier, the maximum possible savings are tied to the various plan tiers here, so a free Pixel 10 Pro XL is only possible with a line on the high-end Ultimate plan. You can, however, get one of the cheaper devices on the budget-orientated Welcome Unlimited plan.

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Google Pixel 10: $7.99/mo with a new unlimited plan at AT&T

Google Pixel 10: $7.99/mo with a new unlimited plan at AT&T
If you'd prefer not to trade-in, then you can instead consider AT&T's deal on the standard Google Pixel 10 today. Despite being a brand new flagship, you can currently get this device for just $8 per month alongside a new unlimited line. As mentioned, no trade-ins are needed at all for this particular deal so it's a great option if you're coming in fresh.

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Samsung Galaxy S25 Ultra: free with a new unlimited line at Verizon

Samsung Galaxy S25 Ultra: free with a new unlimited line at Verizon
Verizon's current deal on the Galaxy S25 Ultra is easily a match for the best we've ever seen on the flagship. As with the iPhone 16 Pro Max, no trade-ins are currently needed to get this device for free alongside a new line on an Ultimate unlimited plan. While that's a pricey plan, it's very rare to see the device for free without a trade-in required so it's definitely worth considering this week.

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  • Verizon - has a whole section of their site dedicated to phone deals
  • AT&T - also offers a huge range of phone deals
  • Sprint - currently offering free phones and other great phone deals

If you don't mind switching carriers, you can find many of the best smartphone deals from the big four. The major carriers will often let you split the cost of the phone into monthly payments anywhere from 18 to 30 months, and sometimes longer. The deals they offer frequently cut the price of the phone in half, sometimes even offering the phone for free.

To get these deals, you'll generally need to be adding a new line and signing up for a specific mobile plan. But, as long as you're planning to get an unlimited data plan anyway, they can make it a lot more affordable to pick up a brand new phone.

If you'd like to deep dive into specific carriers, we've got some great content for you in the form of our Verizon deals and AT&T deals pages. There you'll find a full list of what's available, including discounts on plans and even free phones.

Unlocked cell phone deals

Samsung Galaxy S25 series: $580 instant trade-in credit, or up to $250 off upfront at Samsung

Samsung Galaxy S25 series: $580 instant trade-in credit, or up to $250 off upfront at Samsung
The official Samsung store usually has great deals for the Galaxy S25 series and this week's no exception. Right now, you can either get a $580 trade-in rebate or just an upfront $250 discount. The rebate isn't one of the best we've seen from the official site (it's been up to $800 off before) but the upfront discount is really good and well worth checking out.

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Samsung Galaxy S25 Edge: up to $580 off with a trade-in, or $250 off upfront at Samsung

Samsung Galaxy S25 Edge: up to $580 off with a trade-in, or $250 off upfront at Samsung
If you're interested in the new Galaxy S25 Edge, you can get yourself a nice little upfront discount this week as an alternative to the usual trade-in rebate. Considering we saw rebates reaching all the way up to $1,000 at release, I'd say the upfront discount is definitely the stronger deal here.

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Apple iPhone 16 series: save up to $650 off with a trade-in at Apple

Apple iPhone 16 series: save up to $650 off with a trade-in at Apple
Apple's current iPhone 16 deal is... well, it's typical Apple, with a maximum trade-in rebate of up to $650 off. This is the exact rebate it's been offering across all devices recently so it's not a ground-breaking deal by any stretch of the imagination. It is, however, a pretty good discount overall and the sole option right now if you want to skip the pricey unlimited plan at one of the major carriers.

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Apple refurb program: save up to $310 on a refurbished iPhone

Apple refurb program: save up to $310 on a refurbished iPhone
Looking for an iPhone and don't mind getting an older model? The official Apple certified refurbished store is a great choice for upfront discounts. Yep, these devices are 'pre-loved' but Apple itself has serviced them itself and with official parts. Apple has just re-stocked its store pages with the freshly discontinued iPhone 12 series so it's a great time to check out a refurbed iOS device.

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  • Apple - offers upfront discounts on unlocked phone deals with trade-ins
  • Samsung - save up to $500 on select phone deals with trade-ins
  • Amazon - has a vast selection of unlocked phone deals on a range of brands
  • Best Buy - also an excellent place to find unlocked phone deals
  • OnePlus - price cuts, trade-in rebates, and freebies with own-brand devices

Deals on unlocked smartphones aren't always the most eye-popping, as they tend to offer only small cuts to the retail price. Occasionally you'll find a major deal on a new smartphone, usually late into the one-year refresh cycle for that brand. We've seen this kind of price drop commonly for Samsung flagships, but they aren't frequent and rarely match the up-front discounts carriers offer.

However, the savings you get from unlocked cell phone deals can be hidden. That's because an unlocked phone will let you freely move between carriers, so you can always choose the mobile plan that suits you. This can make your savings add up over time, as you won't be stuck on an expensive data plan for 24 months as you pay off your phone on an installment plan.

You can also sometimes get deals directly from the phone's manufacturer, as they can offer trade-in discounts that retail stores generally won't.

iPhone and Android deals

Looking for something specific? We've got a whole host of dedicated phone deal pages that are super handy if you've got your eye on that new iPhone or Galaxy in particular.

Cell phone plans

Cell phone plans
Looking to simply save on that bill? Perhaps it's time to switch or upgrade that old plan you've been on for years. Our roundup of the best cell phone plans in the US is one of the best resources on the web for finding the right plan for you. No matter whether you're looking for a cheap plan, unlimited or a plan for your family, our guide will help you out.

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iPhone deals

iPhone deals
Not sure which Apple device is for you? If you need a guide to the best prices on the whole range, our iPhone deals roundup is the place to start. You'll find the best offers from all the big carriers right here, as well as the cheapest prepaid and unlocked iPhone deals currently available.

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Apple iPhone 17 deals

Apple iPhone 17 deals
This is our page for all the latest deals on the brand new iPhone 17 series. Included in the line-up are four brand new devices with all-new chipsets, significant camera upgrades, and for the first-time-ever, a new slim-line model in the form of the stunning iPhone Air.

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Apple iPhone 16 deals

Apple iPhone 16 deals
This is our page for all the latest deals on the now-older iPhone 16 series. These devices are still great buys in our opinion, and even with the arrival of the iPhone 17 series, still hold up great in 2025. Even better still, iPhone deals on these older models tend to be a little better now they're not longer the new hotness.

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iPhone 15 deals / iPhone 15 Plus deals

iPhone 15 deals / iPhone 15 Plus deals
We've got also pages specifically handling this week's best promotions on the iPhone 15 and 15 Plus. These 'standard' models are a little older now but still fantastic buys thanks to their modern design, powerful chipsets, and hand-me-down features from the previous year's flagship Pro models. Put simply, they're excellent options and great if you don't want to splurge on the higher-end options.

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Samsung Galaxy S25 deals

Samsung Galaxy S25 deals
A new range of Samsung flagship phones is available to buy right now. With a new chipset and a massively boosted suite of innovative AI integration features, the Galaxy S25 range really puts the emphasis on being 'smart' as well as premium. While outwardly these devices feature a very similar look to the last iteration, the Ultra in particular has had a design refresh that's worth checking out.

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Samsung Galaxy S24 deals

Samsung Galaxy S24 deals
The Galaxy S24 range is erringly similar to the latest models and still a great buy for 2025. Internally, these devices feature a slightly older chipset and fewer AI features but they're still outwardly incredibly premium and modern devices capable of impressing even the snobbiest of users.

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Samsung Galaxy Z Fold 6 and Flip 6 deals

Samsung Galaxy Z Fold 6 and Flip 6 deals
Samsung's latest series of foldable flagships are here and they offer the most refined experience yet for fans of these unique phones. Alongside a powerful new chipset and refreshed design, the 6-Series Z devices also feature the same focus on AI as the S24 models. Subsequently they're not just super powerful phones, but super smart phones.

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Google Pixel 10 deals

Google Pixel 10 deals
This is our standalone page for the latest Google Pixel 10 series, including the superb Pixel 10 Pro and Pixel 10 Pro XL. Alongside superb chipsets, cameras, and displays, the latest Pixel 10 series feature some of the smartest and well implemented AI we've ever seen in a device.

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Google Pixel 9, Pixel 9 Pro, and Pixel 9 Pro XL deals

Google Pixel 9, Pixel 9 Pro, and Pixel 9 Pro XL deals
While a little older, the Pixel 9 series is still a fantastic buy for 2025. All devices carry the powerful Tensor G4 chipset and feature a host of new AI features. Thanks to continued software support from Google, these devices will stay relevant for a few good years down the line, too.

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Galaxy S23, iPhone 14, and Google Pixel 7 on blue background

(Image credit: Future)

Phone deal tips

If you want to be sure you're getting a good deal on a phone, there are a lot of factors you need to consider.

Compare your favorite retailers

For one thing, you should look around for different deals on the same phone. Carriers often offer heavy discounts, but occasionally they can be beat by deals on unlocked phones that will let you avoid getting stuck on an expensive mobile plan. So, if you see what seems like a good deal from a carrier, double check that you can't find a better deal elsewhere. And, be prepared to do some math to consider the price of the phone plus the price of the plan you'll be more or less locked into.

Shop at the right time of year

Shopping around big sales events is also a good time to find a phone deal. While major retailers cut prices on popular products, carriers can also take those opportunities to make their usual discounts even more enticing. Carriers also offer some of these major discounts around the launch of a new phone. Even if the price of the phone doesn't change, there may be some freebies that add extra value.

Switch to get the best phone deals

If you're after the steepest discounts, though, you'll likely need to be ready to switch carriers or at least add new lines to your account. Major carriers strongly incentivize this, and it's one of the few ways you'll get a new phone for more than 50% off. These deals can sometimes be easier if you have a second person you're shopping with, as buy-one-get-one deals are also incredibly common and often only entail one new line of service.

Alex Whitelock
Deals Editor

Alex is TechRadar's deals editor, specializing in getting our readers the best bang for the buck on the tech that we know and love. He's a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex's expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you'll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.

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