
Disclaimer: if you bought a new phone in the last few years, this article isn't for you. We should all be making an effort to upgrade our handsets less frequently, and I'm not here to sell you a Galaxy S25 Ultra if you're still using the Galaxy S23 Ultra. But if you're someone whose iPhone is beginning to lag, or whose Pixel phone keeps crashing, Prime Day is as good a time as any to upgrade.
• See all of today's best Amazon deals
As TechRadar's Phones Editor, I've tried all of the best phones at every price level, and below, I've rounded up my favorite phone-related Prime Day deals still available in the US and UK. To cater for all budgets, I've included options at the top, middle, and lower end of the price scale.
Amazon Prime Day phone deals in the US
Let's start at the top. The Samsung Galaxy S25 Ultra is the apex of Samsung's engineering and design prowess. It's got a 6.9-inch display, the powerful Snapdragon 8 Elite chipset, and (in this configuration) 256GB of storage and 12GB of RAM. It's loaded with AI-powered software, plus its quad-camera system is renowned as one of the best around. $934.99 for the Titanium Gray model is an exceptional, record-setting price for one of the best phones money can buy, so I highly recommend this deal.
In addition to sporting a sleek, fashionable design and arguably nicer color options than its Pro siblings, the base Pixel 9 is our pick for the best Android phone for most people, thanks to its all-around performance and impressive update longevity. This deal cuts a record-setting $250 from the phone's list MSRP, bringing the Pixel 9 closer in price to mid-range handsets than to the flagships with which it competes. Yes, the Pixel 10 is coming soon, but it won't be available at this price until sometime next year.
We haven't fully reviewed the Galaxy A36, but I did get hands-on with the device earlier this year. Like its predecessor, the A35 offers more than enough power for everyday tasks such as scrolling, streaming, and messaging. Samsung has enhanced this newer model with a suite of 'Awesome Intelligence' AI features, the likes of which you won't find on similarly priced phones. $299.99 represents a new record-low price for the A36, making it a great time to pick one up.
Amazon Prime Day phone deals in the UK
Let's start at the top. The Samsung Galaxy S25 Ultra is the apex of Samsung's engineering and design prowess. It's got a 6.9-inch display, the powerful Snapdragon 8 Elite chipset, and (in this configuration) 256GB of storage and 12GB of RAM. It's loaded with AI-powered software, plus its quad-camera system is renowned as one of the best around. £1,049 for the 512GB model is a new record-low price, and it even beats the equivalent deal price for the 256GB model (£1,099).
Amazon has knocked over £100 off the price of Apple's standard iPhone 16 for Prime Day, which I consider to be the best iPhone for most people due to its compact size, A18 chipset, excellent cameras, and future-proof software compatibility. Similar deals are available on the Plus and Pro models, but as a pure value proposition, £698 for the base iPhone 16 is hard to beat.
At the lower end of the price spectrum is the Samsung Galaxy A56 for £374, which is one of the best Prime Day phone deals I've seen all week, period. As you can read in our Galaxy A56 review, this mid-range Samsung handset performs fantastically for its price. Its camera delivers excellent results relative to its category, its 5,000mAh battery will easily last a whole day, and its display and chipset will make you feel like you're using a low-end flagship. £374 for the Galaxy A56 is a cracking Prime Day deal.
Amazon's Prime Day sale in the US - quick links
- Amazon Devices: 50% off TVs, Ring & Fire Sticks
- Apple: AirPods + iPads from $99
- Back to school: deals from $5.99
- Beauty: 80% off toothbrushes & skincare
- Headphones: $120 off Bose, Apple & Sony
- Health: electric toothbrushes from $24.99
- Kitchen: 54% off Ninja, Nespresso & Keurig
- Laptops: record-low prices from $175
- Tablets: iPads and Samsung from $54.99
- Toys: 40% off Lego, scooters & Toniebox
- TVs: cheap TVs from $59.99
- Vacuums: Shark, Bissell & Dyson from $49.99
Amazon's Prime Day sale in the UK - quick links
- Amazon Devices: up to 50% off Echo & Ring
- Appliances: Ninja & De'Longhi from £29.99
- Gaming: Nintendo Switch 2 – in stock now
- Headphones: Anker & Sony from £15.98
- Health: up to 68% off Philips, Remington & Oral-B
- Home: fans from £12.99
- Laptops: Lenovo, Asus and HP from £159.99
- Phones: up to 20% off Apple & Samsung
- Tablets: Lenovo & Samsung from £119
- Toys: up to 50% off Lego & Mattel
- TVs: cheap TVs from £109
- Vacuums: Shark and eufy from £99
- Wearables: up to 25% off Huawei & Samsung
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Axel is TechRadar's UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion. Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.
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