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Amazon Prime Day 2021: date and the deals we expect to see

Amazon Prime Day 2021: date and deals we expect
(Image credit: Amazon)

Amazon Prime Day 2021 is likely coming up fast - especially now that we know the annual sales event is set for June this year. A recent executive announcement revealed the slightly earlier timeframe for this year's sale so, while we still don't know the exact Prime Day date, we are just over a month away and that time will certainly fly. That's why we're showing you everything you can expect from this year's Amazon Prime Day deals. 

The annual 48 hour sale offers up Prime Day deals that seem to get bigger and better every year. While last year's event was delayed to October after the global pandemic, the retailer still saw a 45.2% increase in global sales compared to 2019. That means a record-breaking $10.4 billion-worth of goods were bought at Amazon during the two-day sale, according to Digital Commerce 360 data - and we fully expect the retailer to go all-out again for Amazon Prime Day 2021.

You'll either need an Amazon Prime membership to take part in the event, or to sign up for a free 30-day trial of Prime. But you don't need to wait for a Prime Day deal to save money at Amazon: there are hundreds of discounts every day on everything from laptops and TVs to cordless vacuums, clothing and kitchen appliances.

When is Amazon Prime Day 2021?

Amazon has now confirmed that the Prime Day 2021 date will fall some time in June. In a recent press call, Chief Financial Officer Brian Olsavsky explained that the retail giant was aiming to hold the event "on a date where we think it'll get more attention for our customers, and also for our vendors". 

This comes after speculation earlier in the month that Amazon Prime Day deals will land around the middle or end of June, after internal and external sources spoke of an earlier start date to this year's proceedings.

Amazon hasn't announced the exact date of Prime Day 2021 yet. The retailer tends to keep this information tightly under wraps until just a few weeks before the event. However, you can stay up to date simply by saying 'Alexa, keep me posted on Prime Day'. 

What is Amazon Prime Day?

Amazon Prime Day is fast becoming one of the bigger sales events of the year. The annual savings event offers up 48 hours of discounts on everything from the latest tech to homeware, fashion, personal care and garden furniture. However, these Prime Day deals are reserved for Prime members so you'll need to grab a Prime free trial before things kick off.

Device deals available ahead of Amazon Prime Day

Amazon is giving us a preview of the upcoming Prime Day sale with impressive discounts on its best-selling devices that you can shop right now. You'll find the top deals below, including the Kindle e-reader, Fire tablets, the Amazon Smart Plug, the Echo Show, and so much more. While we expect the prices to drop further during the Amazon Prime Day event, you can still find a decent bargain if you're looking to snag a device deal today.

Amazon Smart Plug: $24.99 $14.99 at Amazon
Save $10 -
Pick up the Amazon Smart Plug on sale for just $14.99 - the lowest price we've seen for the Alexa-enabled device. The smart plug allows you to add voice-control to any outlet so you can turn on lights, appliances and more completely hands-free.
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Amazon Echo Show 5: $89.99 $49.99 at Amazon
Save $40 -
The Amazon Echo Show 5 is under $50 this week, thanks to a $40 discount bringing that lofty $90 MSRP down to just $49.99. The five-inch display works with Alexa to allow you to watch your favorite content and connect with family and friends from around the world.
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Amazon Fire HD 8 Tablet: $89.99 $64.99 at Amazon
Save $25 -
The Fire HD 8 tablet is the perfect middle ground for most tablet users, and you're getting a fantastic price at Amazon right now. The Prime Day deals aren't even close to beginning, but you can already grab this 8-inch HD tablet for its lowest price yet.
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Amazon Fire 7 Kids Edition: $99.99 $59.99 at Amazon
Save $30
on the Fire 7 Kids Edition tablet at Amazon. Easy parental controls, a kid-proof case, and a year of Amazon Kids Unlimited means that you're picking up plenty of safe content to keep the little ones entertained indoors.
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Amazon Fire HD 10: $189.99 $109.99 at Amazon
Save $80 -
The Amazon Fire HD 10 is available for $80 off right now. While you're limited to Amazon's own app store here, you'll still find all your favorites like Netflix, Facebook, and Hulu and you're getting fantastic value with up to 12 hours of battery life.
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Amazon Kindle: $89.99 $64.99 at Amazon
Save $25 -
For a limited time, you can save $25 on the revamped Amazon Kindle e-reader. The hand-held Kindle features a six-inch glare-free display, 4GB of storage, and a battery charge that lasts for weeks.
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Amazon Kindle Kids Edition: $109.99 $79.99 at Amazon
Save $30 -
For a limited time, you can save $30 on the all-new Kindle Kids Edition at Amazon. The hand-held e-reader includes a colorful cover and one year of Amazon FreeTime Unlimited, which allows kids to explore popular titles and series.
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Kindle Paperwhite: $129.99 $94.99 at Amazon
Save $35 -
You'll find this $35 discount on the Kindle Paperwhite for a limited time before this year's Amazon Prime Day deals. That's the best price we've seen on the waterproof e-reader, which features a six-inch glare-free display and provides a single battery charge that lasts for weeks.
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What to expect from Amazon Prime Day deals 2021

Amazon Prime Day deals are a little easier to predict than other major sales events. For starters, we can safely assume that there will be some excellent prices on the latest Echo devices, Fire tablets and other Amazon-owned brands like Ring, Blink and Eufy. However, aside from these smart home devices there's likely to be plenty more of the year's top tech on sale as well. 

After an increase in demand brought on by the pandemic, Amazon struggled to fully stock its Prime Day laptop deals last year. However, we're expecting a wider range on the shelves in 2021, and while an earlier start may mean fewer 11th gen Intel processors on the market we're likely to see far more 10th gen models available for far lower prices this year. 

If you're in the market for a new display, Prime Day TV deals are some of the more competitive on the site so you'll need to get in fast. Indeed, we saw many of the best Prime Day deals run out of stock here last year, but we are expecting the Fire-enabled models and cheaper TLC and Hisense screens to make a comeback in 2021. 

Apple was a particularly strong category for Amazon Prime Day last year, and we're expecting to see more of the same in 2021. While the new 8th generation iPad, iPad Air 4 and M1 MacBooks were still in their infancy last year, we still saw a few discounts which was particularly promising considering these premium gadgets rarely take early price cuts. We've already seen lower prices than those offered by Prime Day last year, however, so expect some excellent deals in this arena - and potentially some even better iPad Pro offers as well. 

The best way to predict the best Amazon Prime Day deals for 2021 is to take a look at last year's offerings. You'll find all the biggest discounts that were available back then just below, so you can benchmark your expectations.

How to find the best Prime Day deals

The best Amazon Prime Day deals don't always make themselves immediately apparent. However, they do sell out fast so you'll need to go in with a game plan. Here's our top tips for bagging the best Prime Day deals for you. 

1. Find an Amazon Prime free trial...
Amazon Prime Day is technically reserved for Prime members only, however Amazon usually offers free trials in the lead up to the event to make sure it has as large a customer base as possible. If you're not already subscribed, you'll find free trials available up to three weeks in advance but be sure to time your membership to run over the Prime Day dates once we know them.

2. ... but don't rely on it
Last year we saw more retailers participating in Prime Day-esque sales in order to steal a little of Amazon's pie. We expect stores like Walmart and Best Buy will be running their own discounts over the same period this year, which means you'll want to be shopping around to find the best Prime Day deals possible - because some may not even be on Amazon at all.

3. Know what you want to buy...
If you're coming into Amazon Prime Day with your eyes on a prize, you're already in a fantastic position to scoop up a saving. Knowing what you want to buy means you can filter through to the exact product you're after without having to wade through the lightning deals, wasting time while doing so. Check the specs, features, and any design considerations you're after beforehand and, if possible, check out some options in-store so that you know exactly what you're looking for on the big day.

4. ... but stay flexible
That said, it's unwise to rest on the assumption that the particular TV or tablet you're after will be on sale. You can waste a lot of time trying to find any discounts on the particular model you're after if there are just no savings to be found - and you may be missing out on more valuable Prime Day deals in the process. It's great to go in with a brand and model in mind, but think about what you want to get out of it and be flexible with these specs and features for the best value possible. 

Similarly, you'll want to build some flexibility into your budget. While it's never a good idea to get caught up in the moment and break the bank, it's worth shopping around similarly specced models to see if you can't pick up far better value just by springing an extra $10 or $20. 

5. Get in there early...
When Prime Day itself rolls around, you'll want to be one of the first through the doors to give yourself the most time to find the best offers for you. High profile discounts on the year's hottest tech do run out quickly, so we wouldn't wait around too long if you do stumble across the perfect price. 

6. ... but check back throughout the event
Just because you've managed to secure your dream deal straight out the gate doesn't mean Amazon is done. New deals are released throughout the entire sales window, which means you may find a better option worth cancelling your original order for.

What happened on Prime Day last year?

Last year, Prime Day was delayed until October 13-14, in an unprecedented move for the sixth annual shopping event. It made sense: consumers were facing an economic downtown over the summer, and the delay also gave Amazon time to deal with the huge increase in orders it had seen during lockdown.

Despite concerns around stock and shipping during the pandemic, Prime Day was even bigger than the year before, with an extra $3.24bn-worth of products sold globally.

Some $10.4 billion-worth of goods were sold in total, so what were people buying? Well, according to Amazon - and our data mirrors the findings - the best-selling products globally were (as usual) Amazon’s own devices: the Echo Dot and Fire Stick 4K. 

Other top sellers included the iRobot Roomba Robot Vacuum, LifeStraw Personal Water Filter, LEGO Star Wars Stormtrooper Helmet, Bose QuietComfort 35 II wireless headphones and Fitbit Versa 2 smartwatch. Robot vacuums, in particular, were hot products on our pages. 

Amazon Prime Day: the best deals from last year

Amazon Echo Show 5: $89.99 $44.99 at Amazon
The Amazon Echo Show sank down to $44.99 over Amazon Prime Day last year. That was a great price for a smart display with a massive range of applications, and the lowest we'd seen yet.

Amazon Echo Show 8: $129.99 $64.99 at Amazon
The larger Echo Show 8 was also seeing some record price lows over Amazon Prime Day. With a final sales price of $64.99, this one sold out particularly quickly so you'll need to be fast next year to grab a similar discount.

2020 Apple MacBook Air: $999 $849.99 at Amazon
This was a late addition to Amazon's Prime Day deals, but you could grab the MacBook Air for just $849.99. That's some serious value for money, even without the early Prime Day discount.

AirPods Pro: $249 $199 at Amazon
Amazon had been battling it out with Verizon over the AirPods Pro price in the summer, but this $199 price tag was the lowest we'd seen yet when Prime Day rolled around. A previous $219 sales price was holding fast until these ANC earbuds but an extra $20 off made this a stunning offer.

TCL 43-inch 43S425 4K TV: $329.99 $229 at Amazon
You were saving $100 on this Roku TCL TV at Amazon. That's a fantastic discount considering this display was only $329 to start off with. You're getting UHD 4K resolution in here, with some upscaling functionality, as well as Alexa and Google Assistant built in.

Last year's Amazon Prime Day laptop deals

From super cheap Windows laptops to powerful gaming rigs, there were a few laptop deals that could our eye over Amazon Prime Day last year. While the range of offers available wasn't as large as in recent years, likely due to demand driven up by the pandemic, you could still score a discount on a range of machines. MacBooks stole the show towards the end of the sales period with some late discounts, and mid-range gaming laptops were a solid buy throughout as well. 

Lenovo IdeaPad S150 14-inch laptop: $331 $252 at Amazon
This super cheap Lenovo IdeaPad laptop was available for just $252. That's a great price for a computer with a 14-inch display, let alone Office 365 Personal included in the price. You're getting an AMD A6 processor under the hood with 4GB RAM and 64GB onboard storage.

Samsung Chromebook Plus V2 with Intel Core m3 processor: $599.99 $487.98 at Amazon
The Samsung Chromebook Plus V2 2-in-1 is loaded up with an Intel Core m3, 4GB RAM, 64GB  of eMMC flash memory, a world-facing 13MP camera and front facing webcam, and a 12.2-inch, full HD 16:10 ratio touch display, perfect for note taking using the included stylus.

2020 Asus VivoBook 15.6-inch laptop: $669 $599 at Amazon
The latest Asus VivoBook model was seeing a $70 price cut in the Amazon Prime Day deals - an excellent saving on a mid-range laptop with some decent specs inside. You'll find a 10th generation 3.4GHz i3 processor, 12GB RAM, and a 128GB SSD inside.
 

2020 Apple MacBook Air: $999 $849.99 at Amazon
This was a late addition to Amazon's Prime Day deals, but you could grab the MacBook Air for just $849.99. That's some serious value for money, even without the early Prime Day discount.

Razer Blade Stealth 13.3-inch gaming laptop: $1,799.99 $1,499.99 at Amazon
It may be small, but this super portable Razer Blade Stealth packs a serious punch. You're picking up a 10th generation i7 processor inside, with 16GB RAM, a 512GB SSD and Nvidia GeForce GTX 1650Ti Max-Q graphics. All of that sits in an aluminium chassis with full Chroma RGB and a 120Hz display.

Last year's Amazon Prime Day TV deals

4K TVs were big business over Amazon Prime Day last year. With excellent discounts on budget brands like TCL and Hisense offering some super cheap displays, it was possible to grab a 4K TV for just over $200 last year. Of course, there were also more premium offerings up for grabs, with larger savings on luxury LG CX OLED panels and Samsung's QLED range as well.

TCL 32-inch 1080p Roku smart TV: $189.99 $149.99 at Amazon
This 32-inch TCL Roku smart TV doesn't offer 4K resolution, in fact you're only getting 1080p here, but it did come in with a good discount over Amazon Prime Day.

Hisense 43-inch H6570G 4K TV: $269.99 $219.99 at Amazon
You could save $50 on this already very well priced 4K TV by Hisense. You were picking up a 43-inch display for a fantastic cost right now - perfect if you were looking for a cheaper display and you're happy to sacrifice some of the more premium features on offer.

TCL 43-inch 43S425 4K TV: $329.99 $229 at Amazon
You were saving $100 on this Roku TCL TV at Amazon. That's a fantastic discount considering this display was only $329 to start off with. You're getting UHD 4K resolution in here, with some upscaling functionality, as well as Alexa and Google Assistant built in.

Samsung 43-inch Q60T QLED: $529.99 $427.99 at Amazon
Boasting more than a billion colors, this 4K TV is great for gamers and those searching for a HDR experience that really wows. With a wide viewing angle and 4K AI Upscaling, your content will shine no matter where you're sat in the room.

LG OLED CX 55-inch TV: $1,999.99 $1,596.99 at Amazon
You could save $400 on the premium LG OLED CX TV in Amazon's Prime Day TV deals last year. That's a considerable discount on such a high end spec, with the CX being one of the best performing TVs on the market right now. However, we've seen it drop even further in price since then.

Last year's Amazon Prime Day audio deals

Last year's Amazon Prime Day deals brought a record low price on the AirPods Pro and some excellent discounts on Sony's leading headphones as well. Whether you were looking for true wireless earbuds or the biggest over-ear cups you could find, headphone deals were offering big savings. This year we've already seen new Samsung Galaxy Buds taking their first price drops and the AirPods Pro price has already dropped a further $10 when on sale, so we're looking forward to some even better offers in 2021. 

Samsung Galaxy Buds+: $149.99 $119.99 at Amazon
You could save $30 on the previous generation Samsung Galaxy Buds in last year's Amazon Prime Day deals. This price cut matches the lowest Amazon has dropped these true wireless earbuds' cost.

Sony WF-1000XM3 true wireless earbuds: $229.99 $178 at Amazon
We rated the Sony WF-1000XM3 true wireless earbuds highly last year, and though we had seen this $50 discount for a while now, it was an excellent price for the power you're getting in these noise cancelling buds.

AirPods Pro: $249 $199 at Amazon
Amazon had been battling it out with Verizon over the AirPods Pro price over the summer, but this $199 price tag was the lowest we've seen yet once Prime Day rolled around. A previous $219 sales price was holding fast until these Prime Day deals, but an extra $20 off makes this a stunning offer.

Sony WH-1000XM4 Wireless Headphones: $349 $298 at Amazon
These Sony cans are the best noise-cancelling headphones you can buy – and having only just launched ahead of Prime Day last year, this $51 discount is a real bargain. You could also grab a gift card at the same time if you were really speedy.

Last year's Amazon Prime Day tablet deals

Samsung Galaxy Tab S6 Lite: $349.99 $249 at Amazon
You could save $100 on the 10.4-inch Samsung Galaxy Tab S6 Lite last year. You're getting 64GB of storage here, with the S Pen included as well. However, the price did quickly rise to $279 as demand shot up.

Apple iPad Mini 5: $399 $349.99 at Amazon
The 64GB iPad Mini 5 returned to its lowest ever price at $349.99. That's an excellent $50 saving on the dinky tablet with plenty of power under the hood to make for an excellent browsing, gaming, and streaming companion.

Samsung Galaxy Tab S5e: $399 $349.99 at Amazon
The Samsung Galaxy Tab S5e was also down to $349 over Amazon Prime Day. This 2019 tablet offers up 64GB of storage and a 10.5-inch Super AMOLED display.

Samsung Galaxy Tab S6: $729.99 $549.99 at Amazon
You could grab the 256GB Samsung Galaxy Tab S6 for just $549.99 last year. That's $50 cheaper than its (then) lowest all time price, making this a standout Prime Day deal in our books. 256GB will be plenty of space for a good amount of apps, files, and larger downloads (so your on the go Netflix collection will be safe here).

2020 Apple iPad Pro 12.9-inch: $999 $949 at Amazon
The latest iPad Pro was seeing a $50 discount on the 12.9-inch, 128GB configuration. That's not a lot of storage considering the power you're getting under the hood, but if you're a keen iCloud user this is well worth a look.

Last year's Amazon Prime Day phone deals

Samsung Galaxy Note 20 (128GB): $999.99 $799.99 at Amazon
The Galaxy Note 20 was barely a few months old but it was already the recipient of an eye-watering $200 discount over at Amazon. That's for an unlocked device too, so you were able to take your pick across the whole spectrum of carriers both big and small with this excellent Galaxy device.

Samsung Galaxy S20 Plus (128GB): $1,199 $996.99 at Amazon
The Galaxy S20 Plus was one of our most highly recommended phones last year and contains myriad powerful components, excellent cameras, and of course, that amazing 6.7-inch AMOLED screen.

Last year's Amazon Prime Day wearables deals

Apple Watch Series 3: $199 $169 at Amazon
Amazon had the lowest price on the Apple Watch Series 3 for a while leading up to Prime Day, but you had another chance to grab it for just $169. This was a great price on a super cheap Apple smartwatch that is still fully supported by the latest updates.

Garmin Forerunner 645 Music: $449.99 $325 at Amazon
The Garmin Forerunner 645 was available for $325. That was a good offer considering you're getting some top-line fitness features in here, with all the music and Garmin Pay compatibility you need. This watch is particularly focused towards runners, however, with advanced tracking working alongside certain accessories.

Garmin Vivoactive 4: $349.99 $290 at Amazon
You could grab the Garmin Vivoactive 4 fitness tracker for over $50 off at Amazon. This smartwatch features a massive range of monitoring features including stress, sleep, heart rate, hydration, and Pulse Ox. Plus you can use Spotify, Amazon Music and Deezer straight from your wrist and use more than 20 onboard sports apps.

Garmin Fenix 5X Plus: $799.99 $399.99 at Amazon
The Garmin Fenix 5X Plus had a $799.99 MSRP attached to it, but in truth we'd seen it closer to $500 for a while leading up to Prime Day. However, you could save an extra $100 on that previous sales price, and pick up the feature packed multi-sport watch for its lowest price yet.  There are some seriously sophisticated functions in here, with everything you could ask for from a top of the range fitness tracker.

Last year's Amazon Prime Day gaming deals

Sega Genesis Mini console: $79.99 $49.99 at Amazon
You were getting a great $30 discount on this retro console, bringing it below fifty bucks. For that you get 42 classic Genesis games; some regular favorites, some you're less likely to have played. You also get a couple of controllers, an HDMI cable, and a USB power cord. Great value at this price.

Seagate 2TB external hard drive for Xbox One: $109.99 $79.99 at Amazon
Need more space on your Xbox? Game Pass takes up a considerable amount of room, which is why these external drives are so popular. You could save on this 1TB Seagate drive at Amazon.

Logitech G PRO mechanical gaming keyboard: $129.99 $118.99 at Amazon
You were only saving $11 here, but this was the cheapest we'd seen the Logitech G PRO go. That was an excellent price, then, for the tenkeyless design, with wireless functionality and RGB Blue Click switch keys.

Nintendo Switch: $299.99 at Amazon
The Nintendo Switch was in stock at Amazon over Prime Day, but that stock is flashing in and out and units ordered would ship a little later.

Last year's Amazon Prime Day smart home deals

Amazon Echo Show 5: $89.99 $44.99 at Amazon
The Amazon Echo Show sank down to $44.99 over Amazon Prime Day last year. That was a great price for a smart display with a massive range of applications, and the lowest we'd seen yet.

Amazon Echo Show 8: $129.99 $64.99 at Amazon
The larger Echo Show 8 was also seeing some record price lows over Amazon Prime Day. With a final sales price of $64.99, this one sold out particularly quickly so you'll need to be fast next year to grab a similar discount.

Amazon Echo Spot x2: $259.98 $149.98 at Amazon
Grab two Amazon Echo Spot smart displays and you could save $110 off the original price with promo code ECHOSPOT2PK at checkout. That's a fantastic discount, but if you're only looking for one you could still take $40 off the original price, bringing it down from $129.99 to $89.99.

Last year's Amazon Prime Day camera deals

Polaroid Originals OneStep 2 instant camera: $129.99 $102.87 at Amazon
Even though Fujifilm has dominated the rejuvenated instant camera market with its Instax Mini, Polaroid is still in the game. You could find this retro-looking camera available for $30 off in last year's Amazon Prime Day deals.

DJI Osmo Action camera: $245 $199.99 at Amazon
The DJI Osmo Action's dual screens are perfect for framing any kind of situation you'll find yourself in with this versatile camera. The RockSteady technology too will ensure your footage is shake-free even in the heat of the action.

GoPro Hero 7 Silver: $229.99 $199.99 at Amazon
You could also save $30 on the GoPro Hero 7 Silver, a perfectly good everyday action camera if you don't want to spend the big bucks on the latest releases. You're getting a 4K 30fps camera here with waterproofing and live stabilization in this slightly older model.

Last year's Amazon Prime Day home deals

Bissell 22543 vacuum cleaner: $159.99 $139.99 at Amazon
You could save $20 on the Bissell 22543 vacuum cleaner for Amazon Prime Day. The swivel pet and carpet-ready vacuum offers up a powerful suction with extra tools to make pet owners' lives a little easier as well.

Last year's Amazon Prime Day kitchen deals

Cusimax portable hot plate burner: $50.99 $39.99 at Amazon
Whether you were looking to take your cookery skills to the great outdoors, or after something hot to eat in your dorm room, the Cusimax portable hot plate was available for a great price last year.

Ultrean 4.2 Qt air fryer: $95.99 $85.99 at Amazon
You could save $20 on the Ultrean air fryer well ahead of Amazon Prime Day itself, but this offer did stick around for the main event as well. You're picking up a 1500W air fryer here, with an LCD digital screen, non-stick frying pot and easy cooking setup.

Keurig K-Classic coffee maker: $89.99 $79 at Amazon
You could pick up this Keurig pod coffee machine for $10 less in last year's Amazon Prime Day deals. The K-Classic coffee maker offers up 6 to 10 ounce brews from a 48 ounce water reservoir which is good for at least six cups before refilling.

Cosori Max XL 5.8Qt air fryer: $119.99 $99.98 at Amazon
This Cosori air fryer offers 11 presets, 1700W of power, and plenty of room for a wide variety of meals. Plus, you were saving $20 in these Amazon Prime Day deals, which brought the final price down to under $100.

Learn more about the membership you'll need with our guide to What is Amazon Prime?

See more offers with our guide to the Walmart Black Friday and Amazon Black Friday deals guide.