Black Friday 2018 has a specific date, and so does Cyber Monday, but – plot twist – we already have a list of early Black Friday deals below from all major US retailers.
What's on sale for Black Friday starting today through Cyber Monday? That's easy: You'll find 4KTVs deals, Nintendo Switch price drops, PS4 Pro bundles, and cheap laptops. This includes inexpensive Chromebooks to MacBooks on sale.
Finding the best Black Friday deals isn't hard, according to our deal-hunting experts. But it can be time consuming if you don't know where to shop online. That's why we have scoured Walmart, Amazon, GameStop, and Newegg for deals. We've also run price checks at B&H Photo and Best Buy.
When is Black Friday and Cyber Monday?
The first thing you may ask is: when is Black Friday? The actual date shifts year-to-year, but it's always the Friday after Thanksgiving. It's officially this month.
This year, Black Friday is November 23, 2018 and Cyber Monday 2018 is November 26, and the best ways to find online deals without the hassle of showing up in a store.
We always listed the best price as soon as we find a Black Friday deal. We'll be doing this from now until Cyber Monday. Black Friday seales make November 2018 the best time to seek out 4KTV deals, gaming geals, camera deals, and the best phone deals.
We expect even bigger deals for 2018 in the US, and in turn, you'll need our expertise to suss out the best prices. Our guide often acts as the difference between finding a 'cheap' 4K TV deal at a good price and finding it for $100 or $200 cheaper. Everything is on sale, but which US retailer has it for the rock-bottom price?
Quick links to early Black Friday deals
Early Black Friday deals
PS4 1TB and Spiderman bundle - only $199 at Walmart
If you want a good deal on a PS4 - especially one that's got 1TB of storage, and one of the best games of the year - this is a stellar deal that's far cheaper than anything we've seen this early on.View Deal
HP Pavilion 15.6, Intel Core i5 - $599 at Walmart
If you're looking for a laptop that doesn't bring the added grunt of the HP Pavilion Gaming 15.6, then the 15-CX0056WM is a choice that still offers plenty of spec and a decent amount of RAM too.
Samsung 11.6-inch Chromebook 3 -
$179.99 now $99.99 at Walmart
One of the top deals last year, the Samsung Chromebook 3 with 4GB of RAM and an Intel Celeron N3060 processor is even cheaper this year - it's not the most powerful by a long way, but for basic stuff it's a very cheap choice. View Deal
Samsung 50-inch 4K LED TV for just $397.99 (was $599.99) at Walmart
Top deals this Black Friday will surround 4K TVs, and we've already got one for you. It's more than $100 cheaper before Black Friday.View Deal
Samsung 55-inch QLED 4K HDR Elite Smart TV – $1,497 (was $2,199) at Newegg
Don't pay dumb prices for Smart TVs. Case in point, you can save $700 on this 4K HDR QLED from Samsung – if you buy it quickly enough.View Deal
Canon EOS 6D DSLR Camera (Body Only) – now $999 (was $1,699) at B&H Photo
The Canon 6D for under $,1000? It's so, thanks to this B&H deal in the lead up to Black Friday. It's $700 off for the critically acclaimed DSLR body.
Olympus OM-D E-M10 Mark III – Now $499 (was $649 ) at Adorama
This is a good entry-level DSLR, meaning you don't have to spend a boat load of money. It's just $500 after a solid $150 discount.View Deal
Lenovo IdeaPad (15.6-inch) for just $329 – was $499
You can get a 15-inch laptop with DDR4 memory and lots of storage for a cheap price. This Amazon deal has a Lenovo laptop for $170 off MSRP.View Deal
Google WiFi system 3-Pack – now $249 (was $299) at Amazon
The best mesh WiFi system is cheaper than ever, saving you $50 on the three-pack to that extends your router range to the entire house. It's the gift that keeps on giving.View Deal
Canon EF 40mm f2.8 – now $129 (was $199) at Amazon
Buying lenses is a costly affair, especially after you just bought a DSLR. Luckily, Amazon has a $70 discount on this 40mm EF lens if you have a Canon DSLR.View Deal
MacBook Pro (15.4-inch, 2017) for just $2,149 – was $2,799
Apple's laptops are expensive, but you don't have to pay full price during Black Friday. A good example of this is the 2017 MacBook Pro, which is $650 off list price.View Deal
Gigabyte Aero 15W for only $1,849 – was $1,999
High-end laptop deals like this one don't come around often. That's because it combines a price drop with a promo code, saving you a total of $150 off of a 15.6-inch laptop.View Deal
GTracing Gaming Chair for only $299 – was $179 at Newegg
This otherwise rather pricey PC and console gaming chair comes at a steal – with a footrest, reclining seat back and lumbar support – for a massive $120 off of the list price on Newegg.View Deal
Nintendo Labo Robot Kit for only $54.99 – was $72.99 at B&H Photo
The Nintendo Switch is the most inventive console, and there's no better way to have your kids express themselves than to buy the cardboard-bending, now $18 off in an Early Black Friday deal.View Deal
WD Black NVMe SSD 1TB - now $259 (was $449) at Amazon
Upgrading a computer is all about getting a great value on each and every component. That's why we're excited about saving $190 on the fastest SSD ever thanks to Western Digital.View Deal
Corsair RMx Series RM750x – now $99 (was $129) at Newegg
Power supplies shouldn't cost you more than $100, so the price is right for this PSU that's exactly that price, on sale for $30 off for the next few daysView Deal
More Black Friday deals to come
Not all Black Friday deals are available immediately. Sometimes we know about them in advance, but the price changes haven't launched yet. Here's a preview of Black Friday deals to come in stores.
Samsung Chromebook 11 for just $199 – was $229
One of the cheapest laptops you can buy comes from a name brand like Samsung, and Best Buy will offer it for the magic price of $199 on Black Friday.
Nov. 16: Amazon Fire HD 10 (2017) tablet is $119.99, soon $99.99
Owning a 10-inch tablet doesn't have to cost you hundreds of dollars. According to Amazon, it should cost just $100. That's going to be the going rate starting November 16.
Nov. 16: Fire 7 Kids Edition Tablet is $99.99, soon $69.99
Your kids are worth it, but we know you'd also appreciate saving $30 on a tablet – one they aren't going to break thanks to rubber bumpers. Here's the best upcoming deal for a 7-inch tablet.View Deal
Nov. 16: Fire HD 8 Kids Edition Tablet is $129.99, soon $89.99
The HD version of Amazon's kids tablet costs a little bit more money, but it'll still be under $100 a week ahead of Black Friday.View Deal
Nov. 16: Fire HD 10 Kids Edition Tablet is $199.99, soon $149.99
The almighty 10-inch version of the kids tablet gives you a full HD screen and and one year of year of Amazon FreeTime Unlimited. Parents can buy their kids love at these prices.View Deal
Nov. 16: Fire HD 10 Kids Edition Tablet is $199.99, soon $149.99
Black Friday tablet deals aren't all about the kids. The adult-sized 10-inch version of the tablet features Alexa for hands-free Echo-like communication.View Deal
Nov. 18: Amazon Fire TV Cube 4K UHD/HDR is $119, soon $59.99
The combination of Alexa and a Fire TV stick come to this all-in-one media streaming AI-filled cube. It's Amazon's premier HDR-equipped media box, at half price on November 18.View Deal
Nov. 18: Amazon Fire TV Stick with Alexa Voice Remote is $39.99, soon $24.99
The first-gen version of the Amazon Fire TV Stick with Amazon's Alexa-powered remote will be $15 off on November 18.View Deal
Nov. 18: Amazon Fire TV Stick 4K with new Alexa Voice Remote is $49.99, soon $34.99
The superior Amazon Fire TV Stick 4K is also going to be $15 off, and it has the all-new Alexa remote to boot.View Deal
Nov. 22: Amazon Echo Dot (3rd gen) is $49.99, soon $24
The latest version of the Amazon Echo Dot speaker will return to our favorite price on November 22 when it reaches $24. Deals on mini smart speakers don't get better than this.View Deal
Nov. 22: Amazon Echo Plus (2nd gen) is $149.99, soon $109.99
The best audio from an Amazon-made speaker comes from the Amazon Echo Plus (2nd gen), and it's $40 cheaper hours ahead of Black Friday and Cyber Monday.View Deal
Nov. 22: Amazon Echo Show (2nd gen) is $229.99, soon $179.99
That didn't take long. The new Amazon Echo Show with a 10.1-inch screen is way better than the 1st gen version, and it's already going to be sale on November 22.View Deal
Nov. 22: Amazon Smart Plug just $5 when bought with an Echo
If you're buying an Amazon Echo speaker, you might as well also invest $5 in an Amazon Smart Plug. It'll cost just $5 one day before Black Friday. It's one of the better smaller deals in the US.View Deal
Black Friday 2018 predictions
The Black Friday and Cyber Monday dates change every year, but they're the same days – the Friday and Monday after Thanksgiving. And really, the routine is the same.
We're going to see 4K TVs on sale from Samsung, LG, Sony, and especially TCL. We really appreciate their TCL Roku TV. Cameras will be on sale from Canon and Nikon, but the most popular camera deals will come from GoPro. No the new GoPro Hero 7 Black won't get a steep discount, but the older GoPro Hero 6 Black and GoPro Hero 5 Black will see significant price drops.
When it comes to video game consoles, Nintendo Switch may get its second year of big deals (it was massively popular last year – and actually in stock), and PS4 and Xbox One will continue to be big sellers on Black Friday. Overall, the best value comes from games bundled with the system rather than reduced prices.
The best noise-canceling headphones, wireless headphone, and Bluetooth speakers are gadgets that just about everyone on your holiday wish list will want in 2018. The same goes for even bigger ticket items: the best iPads, Chromebooks, and fitness trackers, and DSLRs.
You're going to see a lot on sale in these categories, and from these stores – some of which will have early deals in the days and weeks ahead of Black Friday:
What’s the difference between Black Friday and Cyber Monday?
The Black Friday vs Cyber Monday debate is an important one. You don't want to buy something for Black Friday only to have it become cheaper on Cyber Monday.
Or do you? Our best advice is to buy everything you need on Black Friday and keep a watch on additional price drops on Cyber Monday. If it's all cheaper on Cyber Monday, return your Black Friday item (or cancel it if that option is still available) and walk away with the cheapest price possible.
But, in advance, Black Friday usually offers steep discounts in stores, while Cyber Monday is almost strictly an online sale. Retailers, like Walmart and Amazon are very keen to keep you shopping all weekend long, so they often slowly roll out deals (with 'rollback prices' in Walmart's case) to keep you browsing throughout the Black Friday and Cyber Monday dates.
Why do Black Friday and Cyber Monday matter?
There are two reasons why Black Friday Matters and why Cyber Monday is beginning to matter even more in 2018 than it did a few years ago.
First, Black Friday is when we save up to spend our money on gifts for others (and of course merchandise for ourselves). It's for good reason: almost everything we want is on sale, thanks to retailers who have an interest in selling us on as much of their products as possible. Best Buy will gladly discount a PS4 console bundle by $100 if you're going to buy two or three games with it.
Second, it's when everything comes out. Notice that new GoPro cameras come out right before Black Friday every year and so do new Apple iPhones – the tech product cycle is almost geared toward this invent sales holiday weekend.
It's more of what you want at the prices you've wanted all year. Even better, all of the old versions (so the prior GoPro action camera and year-old iPhone X) will be remarkably cheaper in 2018. You can find the deepest discounts on year-old items.
What sort of deals will we see on Black Friday and Cyber Monday 2018?
Black Friday prediction are easy to make in 2018 because the sales follow a pattern. Here's a quick list of what we anticipate:
- Amazon will heavily discount its own stuff
- Apple will offer something small, such as gift cards or Beats headphones
- 4K TVs are going to get massive discounts
- There will be really big price drops on laptops
- Some accessories will be brilliant value
- You really don’t want to take out a phone contract in the months leading up: networks' Black Friday deals slash the up-front and monthly costs
- DSLRs and mirrorless camera will be cheaper and so will lenses
- eBay will run Black Friday deals on new products, not just second-hand items
Like Black Friday, Cyber Monday has become pretty predictable too. You can expect:
- iPads are routinely on sale, especially at Target and Best Buy
- Fashion retailers such as ASOS to offer site-wide discounts
- Electrical retailers to offer deals on small appliances and white goods
- A continuation of many retailers’ existing Black Friday promotions
The top deals of Black Friday last year
It was hard to find Nintendo Switch last year, never mind find it on sale. But we did manage to exclusively discover some price drops a year ago. That made it an instant top-seller.
PS4 and Xbox One bundles continue to be big sellers during Black Friday and Cyber Monday. It seems like every year, as they age (and get better games), retailers are more willing to drop prices on these consoles. That's win-win for consumers.
Amazon continues to mark down its own products: Kindle, Fire tablets and, of course, Echo speakers see dramatic price cuts. We won't see these discounts again until Amazon Prime Day 2019.
The top deals of Cyber Monday last year
Listing the best Cyber Monday deals last year started off with cheap iPads. Apple's iPad Pro is wildly expensive for the average consumer. But on that special Monday date last year, you could get up to $120 off the 10.5-inch and 12.9-inch iPad.
Sonos speakers and the Microsoft Surface Pro 2-in-1 were also big sellers thanks to price cuts. Yes, Apple's HomePod had just launched and MacBooks do remain very popular, but Sonos and Microsoft have offered better prices (and better value). That was true last year and may remain true in 2018.
Top deals to expect on Black Friday 2018 and Cyber Monday 2018
Expect more pre-Black Friday deals than ever and for Cyber Monday to actually begin on 'Cyber Sunday' and even 'Cyber Weekend' as Amazon and others like to call it.
US retailers are stretching out the Black Friday-Cyber Monday sales period in an effort to keep you shopping. It's like a supermarket putting the Milk and the cereal several aisles apart. There are loads of goods in between that will distract you.
But that's good news because while you may buy a bit more, you'll do so at far cheaper prices. In 2018, with the US economy on the rebound, shopping during Black Friday may be a bit easier for the American consumer.
Though it's not Black Friday just yet, we can tell our deals predictions ahead of November 23. We have a good track record year to year.
New iPad 2018, iPad Pro, and iPhone XS
Apple's cheaper New iPad 2018 may be even cheaper several months after it came out. It's $329 right now, and that could easily be $299 at Walmart, Best Buy or Target, if the retailers are vying for every dollar you have.
An even bigger price drop may come from the iPad Pro. No, not the brand new iPad Pro 2018, but the iPad Pro from mid-2017. Especially on eBay, we see older iPad Pro models get big discounts, and really, they're almost as good except for a few new features.
Will the iPhone XS be on sale for Black Friday? Yes and no. It just launched, so you may not see dramatic price drops, but expect US carriers like Verizon, AT&T, T-Mobile and Sprint to offer incentives for signing up for contracts. A lot of times, they'll pay you more money for your older phone when you trade it in to buy a new iPhone.
Samsung Galaxy S9
Bad news for Samsung is good news for you on Black Friday and Cyber Monday. Since the Samsung Galaxy S9 didn't sell well when it launched earlier this year, the company needs to move inventory. That means we fully expect the Samsung Galaxy S9 unlocked to be far cheaper at the end of 2018. That lines up well for the holidays. The Galaxy Note 9 may also see some discounts, but it won't be as steep.
PS4 and Xbox One
There's no more Toys R Us anymore, but we expect other US retailers to pick up the slack on PS4 and Xbox One console bundles. They often pair games you were going to buy anyway with the game system at a cheaper price.
Sony's PS4 has been a particularly hot seller whenever TechRadar posts deals about it. Yes, the Nintendo Switch is popular, too, but gamers find PS4 deals to be even more tempting, and Walmart readily discounts it. In 2018, the PlayStation VR headset may be pushed with the console again, so keep that in mind, especially for Cyber Monday. Games like Spider-Man PS4 and Red Dead Redemption 2 are the ones to watch out for.
Microsoft needs to move more Xbox One consoles to catch up. That's equally good news for you, since the price could use a drop between now and Black Friday. There are some excellent games on the system as we approach five years with the console, so you're in for good prices and great entertainment.
Cheap 4K TVs
If you don't own a 4K TV yet, then 2018 is the time to buy it because we fully expect, Amazon, Best Buy and Walmart to lead the charge on price drops in this area.
4K TV deals are almost certainly going to be where we see the deepest discounts on any product category. They started out expensive – tens of thousands of dollars – but even new 4K OLED TVs have come down in price. You can even buy a big, smart 4K TV for $500.
Our favorite retailer brand in the US has been TCL. Specifically, the TCL Roku TV 2018 has become a great value for everything it offers: 4K resolution, HDR, at a great screen size at a low price – our top recommendation is $650 for a 55-inch TV.
Amazon Echo, Fire TV sticks, Kindles and Fire tablets
Amazon is smart. It's offering cheap electronics to gain a wedge into your budding smart home. Amazon Echo with Alexa are a great example of this. Once you get one – with a hard-to-dismiss price of $29.99 for the Echo Dot – you'll be more inclined to buy something else that's Alexa-compatible for a higher price.
Amazon's tablets and ereaders work the same way. Buying into their Fire HD 10 Tablet and Kindle Paperwhite, typically with $40 to $80 discounts, puts you into the Kindle and Amazon Video ecosystem. But that's okay if you're a Prime member anyway.
Why is Black Friday called Black Friday?
The first known mention of Black Friday was in November 1951, when the journal Factory Management and Maintenance used it to describe the issue of people calling in sick the day after Thanksgiving so they could have an extra day off work.
At the same time, police in the US were using the phrases 'Black Friday' and 'Black Saturday' to describe the horrendous traffic jams that occurred at the beginning of the pre-Christmas shopping season. In 1961 some retailers tried to market the day as 'Big Friday' instead, but that one didn’t take off.
Why is Cyber Monday called Cyber Monday?
The term was coined by Ellen Davis and Scott Silverman, and it was a deliberate move to promote online shopping back in 2005, when the internet was made of wood and powered by steam.
It was intended to help smaller retailers compete with the big names who were banging on about Black Friday, although of course those big names promptly jumped on the Cyber Monday bandwagon too.
Are Black Friday deals and Cyber Monday deals real?
Oooh, the big question: generally speaking, yes they are – although in some cases the discounts have been negotiated well in advance with suppliers, so they’re not as spontaneous as the sellers might have you believe.
As with any sales event, you’ll see a mixture of genuine bargains, discounted end-of-line stock and strange things found in the back of a warehouse somewhere. In 2016, consumer magazine 'Which?' accused retailers of some pretty dodgy behavior.
If you avoid the slightly-shifty stuff, though, you can get some really great deals. For example, last year we got tons of money off 5K iMacs (end of line stock), Hi-Res audio players (deep discounting in the hope of selling headphones), wireless headphones (from another retailer hoping to sell Hi-Res audio players) and tons of Christmas presents.
And, some TechRadar writers were physically restrained from spending all our savings on electric guitars, which were getting some serious discounting on high-end models.
How is TechRadar showing the best Black Friday deals and Cyber Monday deals?
On our Black Friday 2018 deals page and on our Cyber Monday 2018 deals page. We scour all the top retailers’ Black Friday and Cyber Monday deals on your behalf, with the aid of serious amounts of caffeine, and we’ll tell you whether the deals are worth getting excited about. So whether it’s a 4K HDR OLED TV or a PSVR, if it’s discounted we’ll have the details here.
How should I prepare for Black Friday and Cyber Monday?
Homework really helps. Some retailers up prices in October so they can offer supposedly amazing discounts on Black Friday and Cyber Monday, so don’t be fooled by such shenanigans.
They’re particularly prevalent on expensive consumer electronics such as TVs or laptops with product numbers rather than names, with products worth a few hundred dollars apparently having MSRPs of a million jillion dollars. Tools like CamelCamelCamel and PriceSpy can help you detect both shenanigans and tomfoolery.
It’s also a very good idea to be flexible. For example, if you fancy a Samsung UHD TV it’s best to think about the features you want rather than a specific model number – the BRV553ABD34-82C-9218-X may not be discounted on Black Friday 2018, but an almost identical set with the specification you want probably will be.
How can I stay safe on Black Friday and Cyber Monday?
Black Friday and Cyber Monday bring out the fraudsters and fakers as well as the sellers, so be wary of any unsolicited emails or any links to deals being shared on social media, no matter how legitimate they look; as ever with the internet, anything asking you for card details or login details is a scam.
Phishing sites rake in big piles of cash on Black Friday, so be extra suspicious, and if you’re on a PC, make sure your anti-malware software is up to date – many security suites automatically block known scammers, fraudsters and phishers.
What about physical safety? Wasn’t everybody kung fu fighting on Black Friday?
Yes, they were. In fact, it was a little bit frightening. The combination of bargain-crazed shoppers and poor crowd control has long made Black Friday synonymous with injuries and the odd scuffle, and sometimes much more serious trouble – in 2011 a woman pepper-sprayed rival bargain hunters in a California Walmart, while in 2016 a shopper was shot outside a Macy’s in New Jersey.
Cyber Monday didn’t attract the same kind of trouble as it’s always been an internet event, and the more Black Friday moves online the fewer fisticuffs we're seeing.
- Check out our tips to avoid scams on Black Friday