Best Black Friday 2025 sales and deals

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While Black Friday 2025 is only two months away, there's one major sale we'll get to enjoy first, with the second Amazon Prime Day sale in October. However, no single retailer – even Amazon – can compete with New Zealand's Black Friday sale. That's because we expect almost every brand and retailer to be slashing prices on the big day.

While it might feel like it's a bit early to start talking about Black Friday weekend, we'll have to beg to differ. Kicking off with Black Friday on November 28 and wrapping up on December 1 with Cyber Monday, there's not long left to wait. And, considering we expect most of the top deals to be available from about a week beforehand, now's the time to start preparing.

Being prepared starts with keeping an eye on price history of items you might want in the lead up to the sale. Moreover, there are always lessons to be learnt from earlier sales – shopping trends, average discounts, etc. So it's always good to look back to get an idea of what we can expect this year, and that means starting your research and your shopping list now.

While the stats might differ slightly to that of New Zealand, the biggest category during last year's Black Friday sale according to the Australian Bureau of Statisticswas clothing. This was followed household goods like furniture and appliances. Plus, own in-house data showed consumers were interested in the best stick cordless vacuum cleaners and the best power banks, as well as the best laptops, the best dash cams and even the best Kindles.

So what can we expect from Black Friday 2025? Read on to find out more, including when you can expect deals to start trickling in and what kind of products you can pick up cheap.

Key retailers in New Zealand

Black Friday 2025 in New Zealand: key information

A young woman is smiling while sitting on a lounge using a tablet. She's holding a credit card in her hand. — (Image credit: PeopleImages / Getty Images)

You can find all the key dates and information related to Black Friday 2025 below. We’ll be adding any important news or retailer announcements into this section as we inch towards Black Friday to get you in the best position to take advantage of sales this year.

Do they have Black Friday in New Zealand?

Yes! While Black Friday started as a shopping observance on the fourth Friday of November – the day after Thanksgiving – it is now a global shopping event, with many of New Zealand's biggest retailers taking part.

When is Black Friday 2025 in New Zealand?

Black Friday 2025 will officially start at 00:01am NZDT on Friday, November 28. While the date of Black Friday changes every year, it always falls on the Friday after Thanksgiving in the US.

However, most retailers will start their Black Friday sales about a week earlier than the official date, so keep your eye out for sales from mid-November onwards. And, the very best offers will land over the four-day weekend starting with Black Friday and finishing with Cyber Monday.

When will we see official Black Friday sales start in New Zealand?

We’ll likely see official Black Friday sales appearing online about a week before the actual start date, which would mean NZ retailers will start their Black Friday sales from about November 21. As you'd expect, these early Black Friday deals aren’t always as good as what you'll find available on the official dates, but we have seen plenty of instances where early Black Friday prices don’t fall any further once Black Friday hits.

The majority of discounts from Black Friday 2025 will officially wrap up at the end of Cyber Monday on December 1.

Where can you find the best Black Friday deals?

Most brick-and-mortar stores and online retailers will offer Black Friday sales, and our job is to help you hunt down the best of the bargains. You’ll typically find the best deals on tech from big-name retailers such as Amazon, PB Tech and Noel Leeming.

Amazon Australia has been shipping items to New Zealand since July 2021, but unfortunately Kiwis don’t get access to all of Amazon’s Black Friday deals. Even some key Amazon-owned products like Echo smart speakers and smart displays don't ship to New Zealand. Still, throughout end of financial year sales, the first Prime Day of the year and Amazon's mid-year sale, we saw plenty of good deals in New Zealand. So, even without official sale branding, Kiwis can expect plenty of discounts.

PB Tech and Noel Leeming are key retailers to watch out for, too. From Apple Watches, iPhones, iPads and Macbooks to Sony headphones and monitors, both retailers have been offering plenty of deals in 2025, so we don't expect that to change during Black Friday.

Other key sellers are HP and Lenovo. If you're on the lookout for a printer, laptop, monitor, desktop, PC, tablet or any kind of PC accessory, HP, Dell and Lenovo should be at the top of your checklist. HP and Dell are constantly offering incredible deals on top-tier tech, and Lenovo isn't far behind, so we expect them to be offering mouthwatering discounts come Black Friday.

Black Friday 2025: our deals predictions for New Zealand

Black Friday is a long way off, but we still feel comfortable predicting what we can expect over Black Friday Weekend and Cyber Monday. Throughout the several sales periods of the year so far, our experience with Black Friday last year, and our most recent coverage of Boxing Day and Christmas, we have plenty of experience that has prepared us for Black Friday 2025 in November.

Plus, this isn't our first rodeo. We've covered plenty of Black Friday sales, and use that to extrapolate the past onto 2025. So while it's hard to name specifics, we feel comfortable making the following predictions.

We think its safe to assume that Amazon Australia will be leading the pack come Black Friday. Even with Prime Day's in July and October, we expect Amazon to have some seriously good discounts – at least matching what we've already seen this year – across a range of tech, but particularly on its Echo smart devices and Kindle ereaders.

• Other retailers like eBay, The Good Guys and JB Hi-Fi will push hard on sales,
• Hold off buying a new computer as laptops always get a big discount.
• Great time to upgrade your home entertainment system with Black Friday deals on TVs and soundbars likely
• Whether you're looking for the best headphones or best earbuds, now's the time to save up. • The iPhone 16 will likely be down, as the iPhone 17 would have been announced.
• Games consoles are always on the menu, and we think its safe to expect the PS5 to be down considerably, as well as the Xbox Series consoles and Nintendo Switch, with the PS5 Pro, new Xbox models and Nintendo Switch 2.

Last year's best deals

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A Digital Content Writer for the Australian TechRadar team, Max covers all things tech and lifestyle and is keen on using tech to make life easier. A 2023 journalism graduate, Max has written across sports, entertainment and business for brands like Zero Digital Media and Valnet.Inc, but found his love for tech in his time at GadgetUser. At home when covering everything from the latest deal and coupon code to the most recent streaming service output, phone or smartwatch, Max excels at using his research, experience and writing ability give you more time to use your tech, not waste time finding it.

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