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Prime Day TV deals 2021: what happened?

Amazon Prime Day TV deals 2021
Prime Day TV deals (Image credit: Future)

Prime Day TV deals have now come to an end, with 48 hours of discounts on 4K, OLED, and QLED display behind us. That likely means we're left to look to next year's offers for more site-wide savings - unless Amazon hits us with another round in October, that is. 

Last year's Amazon Prime Day was pushed back to October, after the global pandemic put unprecedented pressure on the retailer meant summer Prime Day TV deals would have been impossible. However, Amazon still enjoyed excellent sales during its fall sale, and many are wondering if it will double down on its record breaking summer numbers this year. 

Despite being over, there's still much to be learnt from June's sales. Those wondering whether or not to buy a new TV over Black Friday can use the Prime Day TV deals to gauge likely discounts, or bookmark our Amazon Black Friday deals page where we'll be sharing those TV deals as they come. Better still, we can even use this information to look a head to 2022's offers as well. 

You'll find everything that happened during this year's Prime Day TV deals right here if you're doing holiday shopping or just getting ready for Prime Day 2022.

Will there be more Prime Day TV deals in 2021?

If you missed out on June's Prime Day TV deals you may be wondering when your next chance to grab a saving might be. We would heartily recommend preparing for Black Friday TV deals, as we now know there won't be another Prime Day event in 2021 (thankfully... we've got enough deals to be getting on with, thank you.)

What to expect from Prime Day TV deals in 2022

Amazon Prime Day TV deals may have just passed, but using the discounts we saw in June to look ahead to 2022 is the best way to gauge just how much you might be able to save next year. 

This year we didn't see too many standout offers in the mid-ranges from Amazon itself, with the vast majority of discounts on LG and Samsung displays coming from other retailers. Those in the market for a cheaper Fire-enabled TV, however, were perfectly at home at Amazon. Like last year we saw prices starting at just $99 on these Toshiba and Insignia models, and we expect to see this trend continuing into 2022. 

We also expect Amazon to continue offering excellent prices on OLED displays come 2022, potentially with costs dropping even further as older models mature and newer models enter the market with slightly lower MSRPs. 

Hopefully we'll be seeing 2021 models occupying the shelves in 2022's Prime Day TV deals, as these displays weren't featured too heavily in this year's discounts and will have had plenty of time to drop those prices by next year. However, considering 2020's TVs didn't see too much attention in this year's sales those looking to save by opting for a slightly older device might be better off shopping over Black Friday.

Amazon Prime Day TV deals: what happened this year?

Amazon had some stiff competition this year, with retailers like Walmart and Best Buy in the US (and Currys in the UK) offering some excellent discounts on 4K, OLED and QLED models alongside the retail giant. In fact, we generally saw better prices and a wider variety at these other retailers, especially in the $400 - $600 (£400 - £600) price range. 

Amazon was offering some compelling discounts in the budget category, with a range of Fire-enabled TVs sitting at excellent low prices in both the US and UK and still offering great value for money at the same time. However, those looking for LG and Samsung models were far better served at other retailers. 

Those looking for high-end OLED and QLED displays had far more to browse at Amazon, with LG and Vizio screens both taking some serious price cuts. However, these discounts were quickly matched by other retailers. 

You'll find all the best Prime Day TV deals from 2021 just below.

The best Prime Day TV deals in 2021 - US

Insignia 39-inch HD 720p Fire TV: $249.99 $179.99 at Amazon
Save $70 - For just $179.99, Prime members could pick up this Insignia 39-inch 4K TV. The smart TV comes with the Fire OS which gives you access to over 500,000 streaming movies and TV shows.

Insignia 39-inch HD 720p Fire TV: $249.99 $179.99 at Amazon
Save $70 -
For just $179.99, Prime members could pick up this Insignia 39-inch 4K TV. The smart TV comes with the Fire OS which gives you access to over 500,000 streaming movies and TV shows.

Hisense 40-inch FHD Roku Smart TV: $228 $178 at Walmart
Save $50 - An incredible price for a 40-inch TV with smart capabilities, Walmart had this Hisense set on sale for just $178. The HD TV comes with the Roku experience, which allows you to seamlessly stream content from apps like Netflix, Hulu, Amazon Video, and more.

Hisense 40-inch FHD Roku Smart TV: $228 $178 at Walmart
Save $50 - 
An incredible price for a 40-inch TV with smart capabilities, Walmart had this Hisense set on sale for just $178. The HD TV comes with the Roku experience, which allows you to seamlessly stream content from apps like Netflix, Hulu, Amazon Video, and more.

TCL 43-inch 4K HDR Android Smart TV: $349 $264 at Amazon
Save $85 - You could grab this TCL 43-inch set on sale for $264 - only $6 more than the record-low price. The TCL 4-Series is a great performing TV when you don't want to shell out for the higher-end models. It comes with an Android TV built-in which will grant you access to all the main streaming apps and comes with Chromecast Built-in.

TCL 43-inch 4K HDR Android Smart TV: $349 $264 at Amazon
Save $85 -
You could grab this TCL 43-inch set on sale for $264 - only $6 more than the record-low price. The TCL 4-Series is a great performing TV when you don't want to shell out for the higher-end models. It comes with an Android TV built-in which will grant you access to all the main streaming apps and comes with Chromecast Built-in.

Toshiba 55-inch 4K UHD Smart Fire TV: $479.99 $349.99 at Amazon
Save $130 - Amazon Prime members could snag a massive $130 discount on this Toshiba 55-inch 4K TV. Featuring HDR, DTS studio sound, and a massive range of channels thanks to the Fire operating system, this already cheap TV was a must-buy over Prime Day.

Toshiba 55-inch 4K UHD Smart Fire TV: $479.99 $349.99 at Amazon
Save $130 -
Amazon Prime members could snag a massive $130 discount on this Toshiba 55-inch 4K TV. Featuring HDR, DTS studio sound, and a massive range of channels thanks to the Fire operating system, this already cheap TV was a must-buy over Prime Day.

Hisense A6G 50-inch 4K TV: $379.99 $359.99 at Best Buy
Save $20 - Best Buy was largely price matching Amazon's own Fire-enabled TV discounts, and in some cases coming out more expensive. However, this Hisense A6G was down to $349.99. That's only a $30 discount, but before May we hadn't seen this model budge from its $379.99 launch price. 

Hisense A6G 50-inch 4K TV: $379.99 $359.99 at Best Buy
Save $20 - Best Buy was largely price matching Amazon's own Fire-enabled TV discounts, and in some cases coming out more expensive. However, this Hisense A6G was down to $349.99. That's only a $30 discount, but before May we hadn't seen this model budge from its $379.99 launch price. 

Sony 50-inch X80J Series 4K UHD Smart TV: $849.99 $699.99 at Best Buy
Save $150 - One of our favorite Best Buy deals, you could get this Sony 65-inch 4K TV on sale for $699.99. The smart TV delivers a cinema-like picture experience thanks to Sony’s powerful X1 4K HDR processor and works with the Google Assistant and Amazon Alexa for smart home compatibility and hands-free control.

Sony 50-inch X80J Series 4K UHD Smart TV: $849.99 $699.99 at Best Buy
Save $150 -
One of our favorite Best Buy deals, you could get this Sony 65-inch 4K TV on sale for $699.99. The smart TV delivers a cinema-like picture experience thanks to Sony’s powerful X1 4K HDR processor and works with the Google Assistant and Amazon Alexa for smart home compatibility and hands-free control.

Hisense 55-inch H9 4K HDR TV: $999 $699 at Amazon
Save $300 - Hisense has come a long way in the last few years and now it competes with the likes of Samsung, LG and Sony for a spot on lists of the best TVs. The H9 is the brand's flagship screen, chock-full of features and 132 local dimming zones. 

Hisense 55-inch H9 4K HDR TV: $999 $699 at Amazon
Save $300
- Hisense has come a long way in the last few years and now it competes with the likes of Samsung, LG and Sony for a spot on lists of the best TVs. The H9 is the brand's flagship screen, chock-full of features and 132 local dimming zones. 

Vizio 55-inch OLED TV: $1,299.99 $1,199.99 at Best Buy
Save $100 - This OLED TV was available with a neat discount for anyone visiting Best Buy. The premium 55-inch Vizio TV features 4K HDR, an OLED panel, Dolby Vision and HDR10+, HDMI 2.1, and a 120Hz panel.

Vizio 55-inch OLED TV: $1,299.99 $1,199.99 at Best Buy
Save $100 - This OLED TV was available with a neat discount for anyone visiting Best Buy. The premium 55-inch Vizio TV features 4K HDR, an OLED panel, Dolby Vision and HDR10+, HDMI 2.1, and a 120Hz panel.

LG 48-inch CX OLED TV: $1,499 $1,299 at Best Buy
Save $200 - Last year was LG's first year making 48-inch OLED TVs with the CX OLED leading the charge. Packing a Alpha A9 Gen. 3 Processor, the CX is great at upscaling and motion smoothing, plus it's got OLED's ultra-deep black levels and LG's built-in WebOS smart platform. It's the complete package. 

LG 48-inch CX OLED TV: $1,499 $1,299 at Best Buy
Save $200 -
Last year was LG's first year making 48-inch OLED TVs with the CX OLED leading the charge. Packing a Alpha A9 Gen. 3 Processor, the CX is great at upscaling and motion smoothing, plus it's got OLED's ultra-deep black levels and LG's built-in WebOS smart platform. It's the complete package. 

Sony 55-inch A8H OLED TV: $1,899 $1,198 at Amazon
Save $700 - This was the Prime Day TV deal that everyone was talking about - a 55-inch Sony A8H OLED that usually sells for $1,899  marked down to just $1,198. We very briefly saw this model drop down to $1,198, but it quickly jumped back up to $1,298.

Sony 55-inch A8H OLED TV: $1,899 $1,198 at Amazon
Save $700 -
This was the Prime Day TV deal that everyone was talking about - a 55-inch Sony A8H OLED that usually sells for $1,899  marked down to just $1,198. We very briefly saw this model drop down to $1,198, but it quickly jumped back up to $1,298.

TCL 65-inch 5-Series 4K UHD Roku QLED TV: $1,199.99 $698 at Walmart
Save $500 - Packed with premium features, you could get this TCL 65-inch 4K QLED TV on sale for $698, thanks to a massive $500 discount at Walmart's rival Prime Day sale. You're getting a stunning picture experience thanks to the Quantum Dot technology, plus voice control and the Roku experience built-in.

TCL 65-inch 5-Series 4K UHD Roku QLED TV: $1,199.99 $698 at Walmart
Save $500 -
Packed with premium features, you could get this TCL 65-inch 4K QLED TV on sale for $698, thanks to a massive $500 discount at Walmart's rival Prime Day sale. You're getting a stunning picture experience thanks to the Quantum Dot technology, plus voice control and the Roku experience built-in.

LG 48-inch CX OLED TV: $1,499 $1,299 at Best Buy
Save $200 - Last year was LG's first year making 48-inch OLED TVs with the CX OLED leading the charge. Packing a Alpha A9 Gen. 3 Processor, the CX is great at upscaling and motion smoothing, plus it's got OLED's ultra-deep black levels and LG's built-in WebOS smart platform. It's the complete package. 

LG 48-inch CX OLED TV: $1,499 $1,299 at Best Buy
Save $200 -
Last year was LG's first year making 48-inch OLED TVs with the CX OLED leading the charge. Packing a Alpha A9 Gen. 3 Processor, the CX is great at upscaling and motion smoothing, plus it's got OLED's ultra-deep black levels and LG's built-in WebOS smart platform. It's the complete package. 

The best Prime Day TV deals in 2021 - US

Samsung 43-inch AU8000 4K TV: £549 £449 at Amazon
Save £100 – This cheap Samsung TV packs in 4K HDR, HDR10+, and built-in Alexa. It had already seen a bit of a discount on Amazon, but that was then dropped further for a £100 price cut that's hard to pass up on a screen this size.

Samsung 43-inch AU8000 4K TV: £549 £449 at Amazon
Save £100 – This cheap Samsung TV packs in 4K HDR, HDR10+, and built-in Alexa. It had already seen a bit of a discount on Amazon, but that was then dropped further for a £100 price cut that's hard to pass up on a screen this size.

LG OLED CX 48-inch 4K UHD Smart TV: £1,275 £1,089 at Amazon
Save £186 - Prime members could snag this stunning LG OLED TV on sale for £1,089. That's a £186 discount and the lowest price we'd seen for this premium 48-inch TV that comes with 4K HDR, an OLED panel, Dolby Atmos, HDMI 2.1 and ThinQAI technology.

LG OLED CX 48-inch 4K UHD Smart TV: £1,275 £1,089 at Amazon
Save £186 -
Prime members could snag this stunning LG OLED TV on sale for £1,089. That's a £186 discount and the lowest price we'd seen for this premium 48-inch TV that comes with 4K HDR, an OLED panel, Dolby Atmos, HDMI 2.1 and ThinQAI technology.

Sony Bravia KD55XH81 TV: £999 £669 at Amazon
Save £330 – This 55-inch tv from Sony was at a great price in Amazon's Prime Day TV deals. Not only will you get 4K image with HDR but it comes with Chromecast and AirPlay built into the TV, so whether you prefer Android or iOS you should be able to connect and stream content from your smartphone to the big screen.

Sony Bravia KD55XH81 TV: £999 £669 at Amazon
Save £330
– This 55-inch tv from Sony was at a great price in Amazon's Prime Day TV deals. Not only will you get 4K image with HDR but it comes with Chromecast and AirPlay built into the TV, so whether you prefer Android or iOS you should be able to connect and stream content from your smartphone to the big screen.

Panasonic 58-inch HX800 4K TV: £899 £699 at Amazon
Save £200 – You could save a huge amount of cash in this Prime Day deal on the Panasonic HX800, one of our favorite mid-range 4K TVs. You'll get multi-HDR support, Dolby Atmos audio, and even Freeview Play.

Panasonic 58-inch HX800 4K TV: £899 £699 at Amazon
Save £200 – You could save a huge amount of cash in this Prime Day deal on the Panasonic HX800, one of our favorite mid-range 4K TVs. You'll get multi-HDR support, Dolby Atmos audio, and even Freeview Play.

Amazon Prime Day TV deals FAQs

When will Amazon Prime Day TV deals begin?

Amazon Prime Day TV deals ran from June 21 to June 22 this year, a little earlier than the standard July dates. However, considering last year's October sale went so well for the retailer we may see more offers landing in the fall as well so stay tuned for more. Otherwise, we expect 2022's Prime Day TV deals to land within a similar summer timescale to this year's offers, if perhaps a little later to sit within the normal July timeline.

Do you need to be a Prime member for Amazon Prime Day TV deals?

For the vast majority of Amazon Prime Day TV deals a Prime membership is required for the full discount. We did see a few non-Prime offers available last year, but if you're in it for the hottest sales you'll want to pick up a subscription to the service itself. That's not as costly as it initially sounds, as Amazon usually offers free trials of this service in the weeks leading up to the main event - just be sure to time your trial right. 

It's also worth noting that other retailers have been attempting to hijack Amazon's glory for a few years now, running their own sales over the same period. That means you might not even need to be on Amazon to get one of the best Prime Day TV deals. Last year we saw Best Buy and Walmart running their own discounts in the US, and while UK retailers were slower to offer up their own sales, many shops like Currys do price match with Amazon. 

Get a free 30-day trial of Amazon Prime

Get a free 30-day trial of Amazon Prime
Take part in Prime Day for free with a 30-day trial of Prime. You'll get the same benefits as paid members: free delivery, early access to lightning deals, plus video streaming, music, Prime gaming and more. You can cancel at any time during the trial. After 30 days, Prime will cost $12.99/£7.99 per month.

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past three years and loves to find products that the consumer wants at the best possible price. She's had eight years of experience working in the e-commerce space and loves being a mom to her baby boy.