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Black Friday Kindle deals 2021: the best deals on every ereader model

Although Amazon's range of ereaders is regularly discounted, some of the most significant price drops are reserved for end-of-year sales. The biggest of these, Black Friday, is in full swing as the weekend continues Below you'll find all the best Black Friday Kindle deals right here, and we're now seeing some truly great discounts.

We've seen stores reduce prices over the last month, and we expect the deals below will be the best you'll find during the Black Friday season. Amazon traditionally saves the best prices for its own devices during Prime Day as a main drawing point for the sale.

Black Friday Kindle discounts are still usually pretty strong, but you may find your chosen model was ever so slightly cheaper back in July when compared to this year's Black Friday deals. But if you're buying an ereader now, this is your best opportunity, especially through the Cyber Monday deals starting November 29 – unless you want to wait until next year.

Black Friday Kindle sales (US): Quick Links

The best Black Friday Kindle deals in the US

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Amazon Kindle: $89.99 $49.99 at Amazon (opens in new tab)
Save $40
– This matches the cheapest price we've ever seen for the standard Kindle model. If you're after the cheapest ereader from Amazon, this is the one you should go for now there's $40 off.

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All-new Kindle Paperwhite: $139.99 $104.99 at Amazon (opens in new tab)
Save $35
– The newest Kindle Paperwhite just got its first ever price cut in the US, and it brings the ereader down to just above $100. If you're after the most high-tech Paperwhite product there has been, this is the deal to get this Black Friday.

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Amazon Kindle Oasis 8GB: $249.99 $174.99 at Amazon (opens in new tab)
Save $85
– Only buy the top-end Kindle if you're a true bookworm, but this is the very best of the range if you're looking for something you'll be using every single day. This is for the 8GB version that comes with a metal design, a 7-inch display and an adjustable warm light display.

Need more storage? 32GB is down to $194.99 (opens in new tab)

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Amazon Kindle Kids: $109.99 $59.99 at Amazon (opens in new tab)
Save $50
– The Kindle Kids edition is similar to the standard model, but it comes in a protective case (that comes in a variety of colors) as well as including Amazon Kids+ for a year. If you've got a little one who wants to read more, the Kindle Kids could be the best route to go for them.

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Kindle Paperwhite 2018: $129.99 $84.99 at Best Buy (opens in new tab)
Save $45 -
Grab the Kindle Paperwhite on sale for $85. That's a massive $45 discount and only $15 more than the all-time low price. The waterproof e-reader features a six-inch glare-free display and provides a single battery charge that lasts for weeks.

Black Friday Kindle sales (UK): Quick Links

The best Black Friday Kindle deals in the UK

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Kindle: £69.99 £49.99 at Amazon (opens in new tab)
Save £20
– This matches the cheapest price ever for the standard Kindle model. It's a basic but capable ereader at a budget price with enough storage for thousands of books at once.

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All-new Kindle Paperwhite: £129.99 £104.99 at Amazon (opens in new tab)
Save £25
– This is the first-ever price cut on the latest Kindle Paperwhite - and it's only been available to buy since the end of October. This new version offers an improved reading experience thanks to the 6.8-inch screen, adjustable warm light and thinner bezels. Frequent readers will appreciate paying a premium for these features.

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Kindle Paperwhite (2018): £119.99 £74.99 at Amazon (opens in new tab)
Save £45
– Now the new 2021 model is available, the previous generation Kindle Paperwhite has been reduced to its lowest ever price. It has a smaller screen, thicker bezels and shorter battery life (still six weeks), but at £30 less than the new Paperwhite's deal price it's worth considering if you're a lighter reader or have a smaller budget.

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Amazon Kindle Oasis 8GB: £229.99 £169.99 at Amazon (opens in new tab)
Save £60
– The top-end Kindle is for true ebook worms who want to make the most of their ereader experience. This Black Friday you can get £60 off the device with a 7-inch 300ppi display that is waterproof and comes with a warm light screen that makes reading in the dark that touch easier.

Need more storage? 32GB is down to £199.99 (opens in new tab)

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Amazon Kindle Kids: £99.99 £59.99 at Amazon (opens in new tab)
Save £40
– Have a little one who wants to read more? The Amazon Kindle Kids may be the best option for you, and it's now £40 off. It features a 6-inch E Ink display, a year of Amazon Kid+ subscription and a choice of four cases to protect the device from drops.

These are the best prices you can find across Amazon's ereader range right now.

Black Friday Amazon Fire tablet deals

Black Friday Amazon Fire tablet deals

As you may be aware, Amazon sells its own brand of tablets, too, under the 'Fire' brand. While these are far more tablet than ereader, with traditional LED rather than the E Ink-like monochrome screens in Kindles (and subsequently shorter battery lives), they do display in color, making them an option to consider if you read comics or other visual media. 

The best Amazon Fire deals in the US

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Amazon Fire 7 tablet: $49.99 $34.99 at Amazon (save $15) (opens in new tab)
This is Amazon's smallest tablet - and also the one that hasn't seen an update in two years If you really don't need a big high-res screen it's a fair option, especially with this reduction.

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Amazon Fire HD 8: $89.99 $44.99 at Amazon (save $45) (opens in new tab)
This is Amazon's mid-sized tablet, and half off makes it a tempting buy. You can get the same amount off the 64GB, or ad-free, versions of the slate, though they cost a bit more.

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Amazon Fire HD 8 Plus: $109.99 $54.99 at Amazon (save $55) (opens in new tab)
You can turn this specced-up spin on the Fire HD 8 into a home hub, thanks to its wireless charging and home hub functions. You can get $55 off the 32GB or 64GB storage versions of the device.

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Amazon Fire HD 10 (2019) | Wi-Fi | 64GB: $190 $95 (save $95) at Amazon (opens in new tab)
The last-gen Amazon Fire HD 10 tablet is available for half price, saving you almost $100. Given that the new model doesn't have too many improvements, that's a great discount.

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Amazon Fire HD 10 Plus: $179.99 $104.99 at Amazon (save $75) (opens in new tab)
The percentage reduction on this deal is one of the lowest for Fire tabs, because it's one of the only ones not half off, but this is still a lot of money off the top-spec Amazon Fire device.

The best Amazon Fire deals in the UK

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Amazon Fire HD 8: £90 £40 at Amazon (save £50) (opens in new tab)
This tablet has a few different configurations depending on the storage space and ads, and each is £50 off - you can click through the options on the Amazon listing. This is Amazon's mid-size tablet running its own software.

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Amazon Fire HD 8 Kids: £140 £70 at Amazon (save £70) (opens in new tab)
This version fo Amazon's 8-inch tablet is designed for young kids between 3 and 7, with a big protective case and software that ensures they're not seeing anything they shouldn't.

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Amazon Fire HD 10 Plus: £180 £110 at Amazon (save £70) (opens in new tab)
Amazon's best tablet so far comes with a big screen, wireless charging and 4GB RAM, and this discount reduces the asking price by almost 40%.

Where are the best places to find Black Friday Kindle deals?

Although Amazon tends to lead the way with the best Black Friday Kindle deals, other retailers are usually quick to at least match the available offers. You'll usually want to try Amazon first and then look elsewhere if anything has sold out or to see if other stores have their own extra incentives.

Top Kindle retailers in the US

Top Kindle retailers in the UK

Black Friday Kindle Deals: Our Predictions

When will the best Black Friday Kindle deals start in 2021?

In previous years, Amazon begins its own Black Friday sale exactly one week before the big day itself. That's when we usually see the best Black Friday Kindle deals go live, with other retailers price-matching around the same time.

You may not want to purchase a Kindle immediately after that, though, as during the Thanksgiving week we often see Amazon lightning deals that could drop the price even lower for a limited time. There have also been a few short-lived bundles featuring a free case or Kindle Unlimited free trial, so definitely keep an eye out for these as Black Friday draws nearer.

What Black Friday Kindle deals will be available in 2021?

You can be sure the Kindle will feature heavily once again in this year's round of Black Friday deals. Expect to see each model – that's the standard Kindle, Paperwhite and Oasis – get a hefty discount. Prices should fall to around the same levels as they did over Prime Day but may not quite match them exactly.

Naturally, that would make the standard Kindle the cheapest. You should able to get the basic entry-level model for around $60/£50 for Black Friday. A great price if you're looking for a budget ereader. You can also consider the Kindle Kids version at a similar price for the younger bookworms out there.

Next up, the Kindle Paperwhite. Based on previous sales and this year's Prime Day price, the mid-range model should fall to somewhere in the region of $90/£85.

Lastly, the more advanced Kindle Oasis could fall as low as $180/£170. Of the three, it's the one most likely to maintain a premium price but we're still expecting it to receive a decent reduction compared to the normal MSRP.

Tips for buying a Kindle online

There are some easy tips for buying a Kindle online, and while they're not too different from general Black Friday deals advice, there are some pointers specific to Amazon's ereaders.

First, know that Amazon itself will almost certainly give the best deals on Kindles. As an Amazon product, it makes sense that the online mega-retailer known for low prices will discount its own devices more than the competition. That's one of the biggest advantages of Kindles over competing ereaders.

It's good to remember that the deals will only get better as Black Friday approaches, and we can nearly guarantee that a discount won't expire before the day itself – so if you see a good price but were hoping for better, it could pay off big to wait until closer to November 26. 

Lastly, older Kindles will be cheaper as Amazon seeks to clear its stock to make room for newer models – and in fact, Amazon just introduced three new Kindle Paperwhite models set to go on sale. As a result, Amazon has severely discounted the last 2018 model, as you can see below:

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Kindle Paperwhite (2018):  $129 $79 on Amazon (opens in new tab)
Pick up the last-generation (2018) Kindle Paperwhite for $50 off with this early Black Friday deal. The Paperwhite has an easy-on-the-eyes e-ink display and 8GB of onboard storage for books and media, along with a battery that lasts weeks. Just a caveat that this is an ad-supported model, showing occasional ads to knock down the price.

But we should also warn you that the $50 off pricetag for the above is not a special Black Friday deal – that's just what the device has been discounted to over the years. While you'll still save money compared to its launch price, just be aware that some "deals" may just be what the Kindle costs these days.

Which Kindle should I buy over Black Friday?

The best Kindle to buy really depends on your budget and needs.

For the occasional reader who prefers to leave the paperbacks in the past and wants to spend the least amount of money while still getting a capable device, the basic Amazon Kindle is the way to go. It features a 6-inch screen, a backlight, a battery that will last weeks and enough storage for thousands of books. Job done.

You'll definitely want to consider the Paperwhite if you're more of an enthusiast reader who reads a lot on the go. It comes with a higher resolution 6-inch screen, more natural text display, powerful backlight and a battery that will last multiple weeks. It's also waterproof so there's the added peace of mind if you like to read in the bath or at the beach.

That just covers the basics, but we've pitted them toe-to-toe in our Kindle vs Paperwhite guide if you'd like a more in-depth comparison. 

You can also check out the Kindle Oasis for even more advanced features such as a 7-inch display with customisable warm lighting and clever design touches to support a more ergonomic reading experience.

Will Kindle Black Friday deals be better than Prime Day?

Unfortunately, the answer to this question is that the Black Friday Kindle deals will most likely not be as good as the offers we saw during Prime Day.

For Amazon, it makes more sense for them to feature the best deals on their own devices during their own sales event as that will attract more Prime membership sign ups. That's not to say we definitely won't see prices fall as low as they did on the Kindle for Black Friday, it's just far from guaranteed.

The price history backs up that speculation as well. Just looking at sales data from recent years, the Kindle Paperwhite has previously been reduced to $80/£80 for Prime Day. Compare that to the $85/£85 Black Friday price and the summer sale just edges ahead. 

Sure, that difference isn't exactly huge in the grand scheme of things, but it just goes to show that you shouldn't expect an exact repeat of the Prime Day Kindle deals we saw on devices this year for Black Friday. 

Last year's best Black Friday Kindle deals

The standard Kindle was blessed with a discount in both the US and UK during last year's Black Friday sale. However, the biggest price cut could be found on the Kindle Oasis, which was also bundled with a Kindle Unlimited membership.

US: The best Black Friday Kindle deals last year

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Kindle: $89.99 $59.99 at Amazon
The 2019 Amazon Kindle is on sale for $59.99 at Amazon. That's the lowest price we've found for the 6-inch e-reader that features a built-in adjustable front light so you can enjoy reading your favorite books indoors and outdoors.

UK: The best Black Friday Kindle deals last year

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Amazon Kindle + 3 months Kindle Unlimited: £69.99 £49.99 at Amazon
The Amazon Kindle with backlight is once again down to its lowest price ever. We've seen this price drop a few times before, but this is the best price we've seen for the cheapest ereader. Plus, this week you can also grab three months of Kindle Unlimited for free at the same time. That's excellent value for £49.99.

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Amazon Kindle Kids Edition: £99.99 £59.99 at Amazon
The Kindle Kids Edition is £10 more expensive than the standard model right now, but it usually sits at a £30 premium. That's because you're getting a year's access to Amazon Kids+ with free access to a massive library of books, a kid-proof case, and a two year worry free guarantee here. Plus you're getting extra features here like the vocabulary builder.

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Kindle Oasis, 8GB Wi-Fi | 3 months Kindle Unlimited: £229.99 £169.99 at Amazon
Save £60 on the latest Kindle Oasis with its 300ppi 7-inch display, adjustable warm backlight and IPX8 waterproofing allowing you to read on a beach holiday. This is perfect for longer reading sessions, and you're even getting three months of the Kindle Unlimited reading service free. 8GB may not be enough for everyone though, so check out the deal below.

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Kindle Oasis - 32GB Wi-Fi | 3 months Kindle Unlimited: £259.99 £199.99 at Amazon
Want to quadruple your storage on the Kindle Oasis compared to the ereader you've seen above. If you want 32GB of space, you can get this version that is designed to be filled with audiobooks for £60 less than a normal day.

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Kindle Oasis - 32GB Wi-Fi + 4G | 3 months Kindle Unlimited: £319.99 £259.99 at Amazon
This Kindle Oasis comes with a whole 32GB of storage, and it sports 4G connectivity as well allowing you to do download ebooks when you're away from a Wi-Fi connection. This is perfect when you've finished up that latest great book on holiday and you desperately need that next text fix.

You might also want to check out Amazon Prime Day Kindle deals (opens in new tab).

James Pickard
Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his own personal use, he decided to make it his job to share those bargains with you. James also has over five years of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.