The BlackBerry Bold 9780 is positively bursting with apps and things to do. We've already looked at the Social Feeds feature, but there's also dedicated Twitter and Facebook apps that it ties into.
The Facebook app is styled very much like the messaging portions of BlackBerry 6. There are icons at the top for News Feed, Notifications, Upload a Photo, Friends, Add a Friend, Write on a Wall and Send a Message.
Each of these has a shortcut key assigned, so you don't have to scroll all the way to the top from the bottom of your news feed to get to them.
If you ever feel limited by the app, you can go straight to the Facebook mobile site from the options that come up when you press the Menu key.
The Twitter app is actually more comprehensive than the Facebook app (though it's a simpler service). You can use it to just view your Twitter feed, or check your mentions, your profile, your direct messages, and you can see current and recent trending topics.
All of these options don't have shortcut keys, like the Facebook app, but you can instead use the Menu key to bring up shortcuts to them.
Pretty much all the functionality you'd want is here, and you can click any links to open them in the browser.
The calendar can sync with the email address you used to set up the device, as well as with services such as Google Calendar. This was all totally painless for us, and the ability to see upcoming events from the notification Quick Access Point on the Home screen is very handy.
The Calendar app itself is, once again, styled quite simply. The amount of information you can fit on a 2.44-inch screen is understandably limited, but it presents what you need to know well enough.
The Calculator app cunningly has conversion options rolled into it, which is great because it means you can convert something and then do any calculations you need to with the new figure.
The Calculator is a little confusing at times. You can either navigate all the buttons on-screen using the trackpad, or press the corresponding button on the keyboard. While this works fine mostly, things like having the 'C' option on the calculator not corresponding to the C key below (because that's the 9 key), can take a bit of getting used to.
For the IM lovers among you who don't use BBM, Google Talk, Windows Live Messenger, Yahoo Messenger and AIM are all included (not surprising, since they tie into Social Feeds).
Word to Go, Sheet to Go and Slideshow to Go are all included for viewing any Microsoft Office documents you're sent.
Should you find yourself with some down time, there are a load of games included. The optical trackpad really makes a meal out of simple concepts such as Klondike and BrickBreaker, but they're playable (and there's always Texas Hold 'Em anyway!).
The BlackBerry Maps app really wasn't keen on opening on the Bold 9780. The first few times we tried to bring it up, we were greeted with a frozen handset (although bringing up the App Switcher enabled us to get back to normalcy). After that happened a few times, it just stopped acknowledging our attempts to open Maps at all.
Not that it matters that much – our handset already had Google Maps downloaded, and we'd only suggest you pick it up yourself. There are no issues with getting that open, and it's far nicer to use than BlackBerry's option.
The BlackBerry App World store is coming along, but at the moment isn't much more capable in terms of discoverability than Nokia Ovi store. There are some nice apps to be found, but with RIM's renewed interest in developers recently, we're hoping to see more from this in the future.