Toshiba is readying a glasses-free 3D TV, according to a Japanese newspaper.
Yomiuri insists that Toshiba is working on the technology and will produce a television that does not need the much-maligned glasses required by most 3D technology.
The company has refused to comment on the specific report, but has confirmed to PS that work is continuing on glasses-free 3D.
Philips has shown off a glasses-free 3D TV using the lenticular technology, and Nintendo's 3DS uses the same tech to bring 3D to the portable console.
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So, it certainly makes sense that major television manufacturers would be working on the technology.
Glasses have always been seen as a major drawback to 3D on televisions, with the average consumer less than delighted to be burdened with eyewear.