So this 3 million mark is "double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March" rather than double the total of the last first weekend when the old new iPad hit the shops.
And, of course, this 3 million covers both the iPad mini and iPad 4, whereas the last opening weekend (also a 3 million sale bonanza) was for the iPad 3 alone.
Got that? As if that wasn't enough fluff to contend with, CEO Tim Cook took it upon himself to say that "We… practically sold out of iPad minis."
That's just another way of saying that Apple did not sell out of iPad minis. Still, Apple isn't letting a silly thing like that stand in the way of "working hard to build more quickly to meet the incredible demand".
The Wi-Fi + cellular editions of the iPad mini and iPad 4 should be with us in a few weeks (mid-to-late-November, we reckon) but there's no firm date to speak of just yet.