The new new Digg has gone live after a change in ownership and a frantic six-week rebuild.
Named Digg v1, the new-look news-sharing site has more than a touch of the Pinterest about it but is still a vast improvement over the tired old design.
It's now running on a fresh code base and infrastructure and the new owners promise that "we now have a solid foundation on which to build, and we expect to build fast".
Developments slated for imminent launch include more personalisation features, a commenting system, mobile improvements, new features like read-it-later and clearer explanations for why certain stories are trending.
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Most interestingly, Digg's API will be opened up to outside developers so that they can "can build all the products that we haven't even thought of yet" – let's not mince words here, Digg.
Digg v1 takes into account Facebook likes and Twitter shares as well as on-site 'Diggs' – in fact, you'll have to use your Facebook account to sign into Digg for now, which, although temporary, will annoy the anti-social-network crowd.
But what you won't see on the new-look Digg is any adverts. As explained in its FAQ:
"We believe we can accomplish with ten great engineers and designers what other companies do with a hundred and, by keeping our costs low, take our time to find a business model that does not disrupt or detract from the user experience."