Bioware's Mass Effect 2 was the 'Ultimate' prize winner in the esteemed Golden Joysticks awards for 2010 – with the sci-fi game pipping rivals like Call of Duty: Modern Warfare 2 and Assassin's Creed 2 to the crown.
The Golden Joysticks, organised by TechRadar's publisher Future, are officially the most popular gaming awards – at least according to the Guinness Book of Records – and a highlight of the UK gaming calendar.
The Ultimate award is obviously the headliner – but some of the other major gaming titles also picked up gongs, including Call of Duty: Black Ops – which won the 'one to watch' award for forthcoming games – and another CoD title Modern Warfare 2 taking the esteemed 'Shooter' award.
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Jagex took the crown for UK developer of the year, Fifa 10 picked up the Sports crown and Guitar Hero 5 the Music game of 2010.
The Golden Joysticks have been running for a staggering 28 years – and have looked on as the games industry has changed beyond recognition in nearly three decades.
Action: Assassin's Creed II
Download: Plants vs Zombies
Fighting: Super Street Fighter IV
Music: Guitar Hero 5
One to watch: Call of Duty: Black Ops
Online: League of Legends
Portable: Pokemon Heart Gold/Soul Silver
Puzzle: World of Goo
Racing: Forza Motorsport 3
RPG: Mass Effect 2
Shooter: Call of Duty: Modern Warfare 2
Soundtrack: Final Fantasy XIII
Sports: Fifa 10
Strategy: Plants vs Zombies
UK Dev: Jagex
Ultimate: Mass Effect 2