Surprise! The best Kindle deal this Black Friday isn't from Amazon – here's how to score an extra AU$40 off the Paperwhite

Not that long ago I wrote about the best Black Friday Kindle deal in Australia being the Paperwhite, which has dropped to an all-time low price of AU$229 on Amazon, alongside the Kindle Colorsoft at AU$309. At the time, I ended up suggesting that the Kobo Libra Colour for AU$319 was the better buy, but I'm going to eat my words now.

That's because I think scoring the standard 16GB Kindle Paperwhite for just AU$189 is the new best Black Friday ereader deal of 2025, period!

Now, you're not going to see this price openly advertised at any Australaian retailers, but there's a very easy way to get this additional AU$40 saving. Read on to find out how.

• Looking for something else? Follow our live coverage of all the best Black Friday deals in Australia or take a look at our handpicked Amazon Black Friday deals

Price beat

Save 37% (AU$110)

Amazon Kindle Paperwhite (2024): was AU$299 now AU$189 at The Good Guys

If you're fine shopping for a Kindle at other retailers than Amazon, try The Good Guys. You'll initially see the same discounted price of AU$229 that's on Amazon, but there's a price-beat button on that listing that will bring the price down to AU$189. This is the absolute best-value ereader deal of Black Friday 2025 in my opinion, and unlikely to be beaten this year.

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I'm utterly amazed that you can get the current edition of the Paperwhite at this low price – if I didn't already have one, I'd be taking advantage right now!

Its 7-inch E Ink Carta 1300 screen is fantastic, page turns are quick and I was quite impressed with its overall performance in my Amazon Kindle Paperwhite (2024) review.

My only complaint with it is that a significant chunk of its 16GB storage is taken up by the OS, though that won't necessarily be a deal breaker for most users. And that's especially true in Australia because you won't be storing any audiobooks on it – with no Bluetooth connectivity, it doesn't support them.

To add a little more context to why this price-beat deal is better is because it significantly drops the price below what the Kobo Clara BW is going for right – which is full price at AU$249. I'd absolutely encourage you to buy Kobo if we're looking at just a AU$20 difference between the two competitors, but not when there's a AU$60 price difference.

As TechRadar's resident ereader expert, this absolutely gets my approval – at this price, it's the perfect time to upgrade from an old Kindle, or even gift a new one to an avid reader you know this Christmas.